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Thursday, May 30, 2019

Safe Fleet - Marketing Communications Specialist

Position Summary:
Safe Fleet seeks a dynamic, self-starter to join the marketing and communications team in West St. Paul, MN. The Marketing Communications Specialist is responsible to develop and execute marketing programs, within the corporate brand standards, for their assigned division. This job opening is for the Work Truck division.
Safe Fleet is the leading manufacturer of integrated safety solutions for fleet vehicles across various markets. This position is an excellent opportunity to join a growth-focused organization with a passion for promoting the safety of fleet vehicle operators, passengers, and pedestrians.
Essential Functions:
  • Develop annual marketing plan for the Work Truck market and ensure strategy and tactics are carried out on-time and on-budget
  • Develop and communicate in-depth understanding of buyer personas and buying cycle for the company's key products and markets
  • Initiate and track marketing campaigns to generate demand and leads for the sales team
  • Create and publish compelling content to support sales efforts and new product launches (brochures, presentations, spec sheets, videos, e-books, whitepapers, articles, email templates, web content, press releases, case studies, sales aids, tradeshow material, print ads, web ads)
  • Manage tradeshow calendar and execute presence at key industry tradeshows
  • Liaise with media personnel to raise awareness for Safe Fleet's Work Truck Division products
  • Ensure company-wide brand consistency and corporate style; monitor and support dealer and business partner adherence to corporate brand, trademarks, legal standards, and guidelines.
  • Plan and oversee execution of the division's social media strategy and presence
  • Other duties as assigned
Qualifications:
  • 3-5 years of experience managing marketing programs/communications, preferably in truck equipment industry or related field
  • Bachelor's degree in business, marketing, communications, or a related discipline
  • Must have excellent business writing skills and provide evidence of clear, concise writing style that inspires excitement and action
  • Ability to create program goals, messaging, communications, and event plans with minimal direction and measurable results
  • Familiarity with content marketing methodology and experience using marketing automation/CRM software to execute multi-channel marketing programs (direct experience with Salesforce.com preferred)
  • Comfortable presenting live or via web-conference to internal and external groups
  • Excellent people and people management skills for interacting with staff, colleagues and cross-functional teams, and third parties.
  • Demonstrated experience managing customer events, meetings, or trade shows
  • Previous photography and/or video production experience an asset
  • Must be self-motivated, organized, and detail-oriented with ability to prioritize, multi-task and meet deadlines
  • Passion for the field of marketing communications and enthusiasm for the fleet safety industry
  • Strong computer knowledge and Microsoft Office proficiency (i.e. Word, PowerPoint, and Excel)
  • Adobe InDesign and Photoshop proficiency highly desired
  • Strong understanding of available tools and platforms in the social media space
COMMENTS: Safe Fleet does not discriminate in hiring or employment on the basis of race, color, religion, gender, marital status, national origin, sexual orientation, age, disability, ancestry veteran status or any other status protected by law.
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Monday, April 22, 2019

Media Relations/Publicity and Content Marketing Senior Account Executive Opening at Maccabee Agency

Minneapolis-based Maccabee Public Relations — a five-time winner of Minnesota Business magazine’s “100 Best Places To Work” – has an immediate opening for a Media Relations/Publicity and Content Marketing Senior Account Executive with extraordinary media relations and content creation skills.

YOU are a Media Relations Maven, with 3-6 years of experience working with journalists (TV and radio producers, newspaper editors, magazine columnists, bloggers, podcasters and influencers) and the creation of integrated communications campaigns with compelling content (e-books, infographics and more). You’re known for being collaborative with your co-workers and clients, having strong decision-making and project management skills, a can-do positive attitude that welcomes that first “no” from CNN-TV, being a persuasive and confident speaker, and for being a relentless consumer of all media – from Refinery 29, Bustle and Mashable to the New York Times, NPR and USA Today. Your responsibilities at Maccabee will include creating compelling media pitches and strategy, serving as a client contact and trusted advisor, bringing our clients’ brands to life with creative storytelling, and developing engaging content. Plus, you are passionate about writing and get joy from AP Style. Past marketing experience in food/nutrition and healthcare/wellness a plus.
Sound interesting? Please send your resume to our EVP Jean Hill at jean@maccabee.com.

WE are located in the North Loop district of downtown Minneapolis, just above Spoon & Stable restaurant. Maccabee has produced award-winning campaigns for clients ranging from RedBrick Health/Virgin Pulse, Caribou Coffee, Kemps Ice Cream, CaringBridge and Deluxe Corp to Delta Airlines’ MLT Vacations, Health e(fx), M & M/Mars chocolate, Cirque de Soleil, Gold’n Plump Chicken, Hazelden and CIGNA Behavioral Health. Maccabee, winner of Promo Interactive’s “Best Viral Campaign” and the Silver Halo Award for “Best Cause Marketing Campaign,” offers a high-energy, nurturing culture fueled by a fierce dedication to professional development for every employee. Learn more about the joys of working at the Maccabee agency at www.maccabee.com, or follow us on Twitter, Facebook, LinkedIn, YouTube, Instagram or on our MaccabeePR blog.

Wednesday, March 13, 2019

Neuger Communications Group - Media Relations Specialist



Job Description
Neuger Communications Group is seeking an ambitious, enthusiastic and talented public relations professional to join the team at our Minneapolis office. While primarily focused on media relations, the successful candidate for this position will work on a broad variety of projects within a collaborative team environment. The position is full-time, and salary and benefits will be commensurate with experience.
 Media Relations
<   Provide leadership to the overall media relations efforts of the agency
<   Facilitate and coordinate media interviews, presentations and media training
<   Develop and maintain media lists
<   Stay abreast of changes in the media including traditional media as well as online forums/blogs, newsletters, and a vast array of other media outlets
<   Write and proof news releases, media kits and media alerts/advisories using AP style
<   Spearhead media events as needed
<   Distribute news releases
<   Develop and send personalized media pitches; coordinate coverage
<   Track and measure media coverage and develop reports for client and agency use
Event Planning Support
<   Participate in developing and planning content for Common Good Breakfast Series
<   Coordinate creation of event materials
<   Logistics planning/coordinating for media events and Common Good Breakfast Series
Content Support
<   Blog research and writing
<   Plan and develop social media, website and newsletter content for clients and agency
<   Assist in development of communications and marketing plans
Agency Support
Provide administrative support as needed including:
<   Assist in preparing proposals
<   Prepare for meetings
<   Participate in brainstorms
<   Participate in company meetings and events
<   Track time by the quarter-hour in the NCG project management system
<   Vigorously pursue the agency core values of integrity, excellence and success


<   Provide ongoing marketing support for NCG and Engage Print
<   Perform other duties as assigned
Educational/Skill Requirements
<   Bachelor’s degree or higher in public relations, communications or related field
<   3-5 years media relations experience
<   Experience with media database platforms and other database management
<   Proficiency in Microsoft Office products and functional knowledge of Google Docs
<   Strong organizational and time-management skills
<   Excellent media relationships
<   Flexible working style that can work with a variety of personalities
<   Committed to the values of integrity, excellence and success
About Neuger Communications Group
Neuger Communications Group is a dynamic team absolutely dedicated to providing the very best in strategic communications counsel. Our highly collaborative nature, our energy, our discipline and our can-do attitude are hallmarks to providing results-oriented marketing communications and public relations solutions to our clients.
At Neuger Communications Group you’ll find:
<   A legacy of more than 90 years in communications and public relations …
<   A team committed to the core values of integrity, excellence and success …
<   An exciting client base that spans multiple industries …
<   A friendly atmosphere committed to supporting one another and our clients personally/professionally …
<   A belief that innovation, persistence, dedication and diligence lead to long-term rewards and success.

To apply please send your cover letter and résumé to careers@neuger.com.

Neuger Communications Group - Client Support Specialist


Client Support Specialist
Job Description
Neuger Communications Group is seeking an ambitious, enthusiastic and talented professional to join the team at our Minneapolis office as a client support specialist. The successful candidate will work on a broad variety of projects within a collaborative team environment. The position is full-time, and salary and benefits will be commensurate with experience.
Client Support
<   Assist in development and implementation of communications and marketing plans
<   Develop and maintain media lists
<   Identify and research online forums/blogs, newsletters/associations, advertising opportunities
<   Manage social media accounts
<   Create client reports, meeting agendas and other materials
Event Planning Support
<   Assist in planning of Common Good Breakfast Series
<   Manage event logistics
<   Assist in coordination and planning of employee and client events
New Business Development Support
<   Assist in writing and compiling proposals
<   Conducting prospect research
<   Manage and maintain databases
<   Compiling sales tracking reports
<   Provide administrative support to sales team
Agency Support
Provide administrative support as needed including:
<   Prepare for meetings, serve as a primary hospitality champion
<   Manage vendor relationships
<   Provide proofreading and writing support
<   Order supplies and services
<   Participate in company meetings and events
<   Manage agency and client databases
<   Track time by the quarter-hour in the NCG project management system
<   Vigorously pursue the agency core values of integrity, excellence and success


<   Provide ongoing marketing support for NCG and Engage Print
<   Perform other duties as assigned
Educational/Skill Requirements
<   Bachelor’s degree or equivalent experience
<   Proficiency in Microsoft Office products
<   Functional knowledge of Google Docs and Microsoft Office programs
<   Experience in other Adobe Creative Cloud programs beneficial but not required
<   Strong organizational and time-management skills
<   Experience with database management
<   Flexible working style that can work in an agency setting with a variety of personalities
<   Committed to the values of integrity, excellence and success
About Neuger Communications Group
Neuger Communications Group is a dynamic team absolutely dedicated to providing the very best in strategic communications counsel. Our highly collaborative nature, our energy, our discipline and our can-do attitude are hallmarks to providing results-oriented marketing communications and public relations solutions to our clients.
At Neuger Communications Group you’ll find:
<   A legacy of more than 90 years in communications and public relations …
<   A team committed to the core values of integrity, excellence and success …
<   An exciting client base that spans multiple industries …
<   A friendly atmosphere committed to supporting one another and our clients personally/professionally …
<   A belief that innovation, persistence, dedication and diligence lead to long-term rewards and success.

To apply please send your cover letter and résumé to careers@neuger.com.