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Friday, November 17, 2017

McKnight Foundation - Multimedia Storyteller

The McKnight Foundation, a Minnesota-based family foundation, seeks to improve the quality of life for present and future generations. Program interests include regional economic and community development, Minnesota’s arts and artists, early literacy, youth development, Midwest climate and energy, Mississippi River water quality, neuroscience research, international crop research, and rural livelihoods. Founded in 1953 and independently endowed by William and Maude McKnight, the Foundation had assets of approximately $2.2 billion and granted about $87 million in 2016. For more information, visit

Designated as a Great Place to Work® for its high-trust, high-performance workplace culture, 100% of McKnight employees say they’re proud to work here. Employees love our mission and the chance to take on meaningful, creative work alongside caring, talented colleagues in a beautiful location with great benefits. In addition, McKnight has been recognized as one of the nation’s best workplaces for women and one of the nation’s best small workplaces.

Position Purpose:
The newly created multimedia storyteller reports to the communications director. The position creates or oversees the development of varied digital content types and message channels to promote McKnight’s credible influence, share insights from our staff, and offer transparency and clarity about our goals and activities.
This is an exciting opportunity for an energetic, versatile, digitally-savvy storyteller to design and create web and social media-friendly multimedia content to advance critical ideas and insights. 

Key Areas of Responsibilities:
  • Create original multimedia content to achieve mission and program objectives:
    • Produce social media cards, infographics, animated slide shows, gifs, illustrations, podcasts, videos, webinars, and other visual/audio content to enhance Foundation communications.
    • Make recommendations about creative content strategies to support overall Foundation priorities and activities.
    • Collaborate closely with program teams to lead content creation relevant to specific program goals.
    • Oversee development of multimedia micro-content to share the Foundation’s work, such as research reports, blog posts, staff events, grantee achievements, and organizational announcements, and special projects.
    • Write engaging copy for a variety of digital formats, such as e-newsletters, web content, and social media posts.
    • Edit blog posts, board book memos, and other copy for increased clarity.
  • Oversee McKnight’s social media presence.
o    Serve as a thoughtful steward of the voice of the Foundation in tone and purpose.
o    Manage editorial content schedule for day-to-day institutional accounts.
o    Monitor for conversations about McKnight or its grantees and engage as appropriate.
o    Seize opportunities to repurpose and promote evergreen content as well as inject our ideas and stories to trending topics and other people’s conversations.
o    Work in partnership with the digital engagement officer to develop and track paid 
digital ad campaigns.
  • Provide project management and administrative support to the team.
  • Manage a digital photo library as the collection grows.
  • Back up the Digital Engagement Officer on web maintenance and support other communications projects as needed.
Knowledge, Skills and Abilities:
  • Excellent analytical, writing, editing and visual storytelling skills.
  • Proficiency with Microsoft Office, Adobe Creative Suite, Hootsuite, and other digital content creation platforms.
  • Fluency and comfort with content creation for all the major social media platforms (Twitter, Facebook, LinkedIn) plus an interest in emerging platforms.
  • Ability to craft compelling and concise messages with a keen understanding of audience needs.
  • Some background in message framing, cognitive research, and social media audience targeting a bonus.
  • Strong project management skills.
  • Ability to meet tight deadlines and work on multiple projects at once.
  • Organization, time management, and strong problem-solving skills.
Required Education and Experience:
In addition to the above knowledge, skills, and abilities requirements, the ideal candidate for this position will also possess a Bachelor’s degree or commensurate experience and training. Additionally, 5-7 years relevant professional work experience in multi-media journalism, content marketing, or digital communications strongly preferred.

Working Conditions and Physical Effort:
  • Work is normally performed in an office work environment.
  • Occasional lifting of up to 50 pounds is required.
  • Bending, reaching, and lifting over head is required.
  • Regular operation of normal office machines (computer, copier, and fax) is required.
  • Occasional evenings and weekends are required.
  • Some travel outside of office is required.

Apply via The McKnight Foundation website
Priority consideration will be given to candidates who submit materials by Dec. 5, 2017.
In your cover letter, please provide links to recent samples of your multi-media or social media work.

Thursday, November 16, 2017

BeTheMatch - Public Relation Intern


The public relations intern will work primarily with marketing staff focused on raising awareness of the Be The Match brand and key organization focus areas through message development, content strategy, thought leadership, influencer relations and media relations. The person in this role will be assigned projects and mentors to help him or her gain a better understanding of communications best practices, standards of performance and office culture. This is a hands-on internship that will provide the opportunity to make valuable contributions to our life saving work.


Minimum Education:
Currently enrolled in a marketing/public relations-focused Bachelor’s degree program at a college or university. Completed at least two years of relevant coursework.

Minimum Experience:
One previous internship preferred. 

Key Knowledge:

Key Skills:
Strong time management skills. A passion for staying on top of trends in marketing and communications. Attention to detail, as well as strong written and verbal communications skills. Understanding of Microsoft Word, PowerPoint, Excel and Internet search applications.  

Other Requirements:

Wednesday, November 15, 2017

Mall of America - PR Fashion Internship

PR Fashion Internship  #2374
Bloomington, MN
Position Type
Functional Group
Public Relations
Job Description
PURPOSE: Responsible for assisting the Public Relations department in promoting Mall of America and working closely with the Mall of America Trend Specialist + Fashion PR program. Candidates should have strong interest in fashion and style as well as strong writing and communication skills. Experience in fashion, trends and retail is preferred. Must be able to confidently work and communicate clearly with a variety of personalities.

  • Work closely with the Mall of America trend specialist to style featured outfits for media segments.
  • Work closely with Mall retailers to pull and return merchandise for media segments
  • Escort trend specialist to local TV and radio stations for media interviews and segments
  • Securely transport materials needed for media interviews and segments from the Mall of America (or another specified site) to various locations in the Twin Cities metro area
  • Research and advise Mall of America on upcoming fashion and entertainment trends for media segments and Mall of America blog
  • Assist with media segment planning
  • Book models for media segments
  • Assist in coordinating and writing blog posts for Mall of America blog
  • Maintain the safety and cleanliness of the facility
  • Answer guest's questions and provide assistance when needed
  • Escort media crews throughout Mall of America
  • Assist Mall of America public relations department in any other areas of need
  • Strong interest in fashion, trends and pop culture
  • Pursuing a degree in public relations, journalism or fashion
  • Extraordinary verbal and written communication skills
  • Strong knowledge of computer and word processing applications
  • Strong organizational skills and ability to manage multiple assignments simultaneously
  • Assertive with a "can do" attitude and able to work independently as well as be a team player
 Apply now.

Tuesday, November 14, 2017

Department of the Army - PUBLIC AFFAIRS SPECIALIST




This position is located in the Joint Force Headquarters - State, Personal Staff, Public Affairs Office (PAO). The primary purpose of the position is to collect, assemble, prepare and disseminate information concerning the various activities of the state's NG.


UNIT: Public Affairs Office, NGMN-PA, TACC, Cottage Grove, MN

LOCATION: Cottage Grove, MN

SELECTING OFFICIAL: CPT Holly E. Rockow, (651) 282-4440

This is an Excepted Service position that requires active membership in a compatible MOS in the Minnesota Army National Guard and wear of the military uniform. Acceptance of an Excepted Service position constitutes concurrence with these requirements as a condition of employment. Applicants who are not currently enlisted in the Minnesota Army National Guard must be eligible for immediate enlistment or appointment. For enlistment/appointment criteria, consult

**Upon selection, individuals will undergo a background check to validate suitability for employment with the federal government as permitted by law, regulation, Presidential order or other authority. Suitability is dependent upon the particular requirements for security clearance, sensitivity level, and DOD IT network access. Items checked include, but are not limited to all criminal history record information, employment history, education and fiscal accountability/responsibility.**
Learn more about this agency


A Public Affairs Specialist, GS-1035-09, Develops news releases and feature articles describing Guard sponsored activities or events, presentation ceremonies, etc. Distributes these to local and national print and broadcast media representatives. Responds orally and in writing to requests for information from Guard members, member associations, external audiences or special interest groups. Determines the sensitivity of data requested and if data is determined to be sensitive or controversial. Coordinates data release with a senior Public Affairs (PA) Specialist. Evaluates local media programming on NG events, activities or communication campaigns to identify potential public relation issues with message content or format. Once identified, advises management on potential cause of the problem and forwards suggestions for resolving them. Gathers data on public reaction to communication campaigns for analyses and evaluation. When the evaluation is completed, draws the appropriate conclusions and from these develops and submits recommendations to the PAO for improving the campaign's appeal to the general public or target audience. Prepares and disseminates news releases and feature articles to the media for print. Selects and incorporates photographs, film footage, etc., into the release or article to visually enhance the message with viewers. Consults with the pertinent program specialist to obtain the latest information for use in news releases, radio spots, print articles, meetings and electronic broadcasts. Develops semi-technical written materials to educate a specific audience on the nature and purpose of the NG's programs, policies and practices. Develops positive working relationships with state and local government personnel, community or special interest groups or individuals desiring input on state level NG policy, practices or programs. Other duties as assigned.

Travel Required

Not required
Supervisory status


Monday, November 13, 2017

FLM - Public Relations Writer

Job Purpose:
FLM Harvest is a hybrid strategic consulting, marketing and communications company that specializes in agriculture and life and environmental sciences to improve the lives and health of plants, animals, people and communities. FLM Harvest subscribes to a client-centric, matrix structure where teamwork and collaboration is strongly emphasized. The public relations writer supports client teams in the areas of strategic public relations planning; community relations and events; media relations and events and issues management for the purpose of communicating client key messages to target audiences.
Roles and Responsibilities:
  • With a passionate understanding and commitment of Wide Open Thinking, World Class Work and Far Reaching Results, The AMB supports the day-to-day planning and execution of media plans for clients.
  • Provides organizational and back-up support and materials to the media planning team to aide in an efficient and timely process for media planning:
  • Meets with assigned client teams for scheduled status meetings, input and kick off meetings
  • Communicates with media representatives to request updated media kits, audits, circulation analysis and proprietary research and to investigate opportunities
  • Writes and delivers request for proposals (RFPs), media opportunity Point of Views (POVs)
  • Compiles media information and develops media plan documentation/back-up including media cost spreadsheets, budget reports, rationale, coverage maps, media planning parameters and supporting documentation
  • Creates and maintains media calendars with all appropriate rate and placement information
  • Participates in managing media plan execution by developing approved media authorizations to provide to the client team leads to input media orders in Workamajig
  • Reviews and cross references insertion orders for accuracy
  • Monitors placements for color and placement accuracy prior to invoice payment and resolves invoice issues
  • Develops presentations and reports
  • Maintains an updated and thorough media magazine and e-newsletter library
  • Analyzes and provides measurement of media campaigns
  • Other duties as assigned

The position requires the ability to demonstrate the following practices:
  • Knowledge of basic mathematical equations and skill in data analysis
  • Excellent communication skills, both written and oral
  • Strong interpersonal skills and ability to interact with individuals from all areas of the industry
  • Broad knowledge of various advertising media strategies
  • Must work well under pressure and be able to manage multiple deadlines
  • Proficient in MS Office
  • Must be detail oriented with strong organizational, time management and problem solving skills
  • Ability to take direction well and follow established procedures
  • Self-motivated and reliable
Education and Experience
  • B.S. in Public Relations, Ag business, marketing, journalism, communications and/or related field is required
  • 3-5 years of Agricultural PR experience required
  • Prior experience in advertising, marketing or comparable industry is preferred
  • Experience with North American crop input organizations such as seed, crop protection, equipment etc. preferred

Thursday, November 09, 2017

Thrivent Finincial - Social Media Specialist-1


 As a social media specialist, you will be part of a team that creates and executes Thrivent’s enterprise social media strategy. In this role, you will help develop social media campaigns for the enterprise. You will also partner with business units to ensure Thrivent’ social media guidelines are followed in order to enhance and protect the reputation of the organization and its affiliates. The position will report to the Director of External Relations within the Corporate Affairs function at Thrivent.

Job Description

What you get to do:
  • Develop and implement social media campaigns and advertising.
  • Write and edit social media posts for various social media channels.
  • Develop posting calendars for social media sites, sharing relevant information with Thrivent’s various business units.
  • Develop monitoring processes and tool configurations to evaluate and report the effectiveness of social media strategies.
  • Advise internal business partners on social media best practices.
  • Monitor social media platforms for mentions of Thrivent that may impact reputation, programs and activities.
  • Draft and coordinate social media responses to ensure Thrivent members and other have a positive experience with the organization through social media.
Traits we value:
  • Curiosity – You ask thoughtful questions and seek to learn.
  • Creativity – You bring energy and interest to a sometimes technical field.
  • Persuasion - You have the ability to influence others without authority.
  • Communication – You bring superior verbal and written communication skills.
  • Commitment – You are motivated and disciplined, able to meet strict deadlines.
  • Judgement – You discern potential issues and exercise good judgement to make decisions.
Requirements – must haves:
  • 2+ year of successful social media platform management experience.
  • Strong understanding of social media platforms; familiarity of business communications use of platforms.
  • Bachelor’s degree in communications, journalism, marketing or business.
  • Experience translating complex subjects into consumer-friendly social media posts.
  • Experience working with data sets, developing queries, configuring systems to produce insights and results.
  • Experience with advertising as it relates to social media. 
  • Exceptional critical thinking and problem solving skills.
  • Excellent prioritization and multi-tasking in a high-volume, fast-paced environment.
  • Creative production skills, such as Adobe CS.
Nice to have:
  • Financial services industry experience.
  • Experience working in both a corporate and agency setting.
  • Knowledge of working with digital media.
              Apply now.


Similar Industry Titles and Key Words: PR Manager, Account Manager, Account Director
About This Opportunity
Help shape one of the world’s strongest brands. Develop innovative, eye-catching campaigns that increase brand awareness, solidify guest loyalty and, ultimately, drive sales. You'll partner with internal and external teams to deliver on our Expect More. Pay Less. brand promise.
Responsible for supporting the development and implementation of comprehensive communication strategies designed to positively influence Target business outcomes and shape our corporate reputation.
Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals.  As a Lead, Public Relations, you’ll …
  • Provide communications and public relations strategy, planning, execution and counsel in support of Target’s strategic store growth, including but not limited to store openings, remodels, small-format strategy, localization and investments in team
  • Manage day-to-day media contact and serve as company spokesperson on a variety of topics
  • Partner with team leadership to develop and execute communication plans
  • Support senior leadership’s communications efforts, internally and externally
  • Develop content for multiple internal and external communication vehicles
  • Measure and evaluate effectiveness of communication strategies
  • Manage the development of highly sensitive business information as necessary
  • Partner with peers/leaders to ensure consistent use of best practices
  • Minimum 7 years practical experience in communications field
  • Bachelor's degree
  • Significant media relations experience
  • Comfort providing counsel to senior level leaders  
  • Some travel may be required
  • Ability to respond to media requests and needs after hours and on weekends as needed
  • Strong verbal, presentation and written communication skills

Wednesday, November 08, 2017

Honeywell - Marketing Communications Super

  • concept to execution to evaluation, ensuring projects stay on time, on budget and on brand.  Include appropriate stakeholders
  • Ensure alignment to corporate and business brand strategy, identity and tone of voice
  • Bachelor's degree

We value
  • Significant experience in Communications and/or Marketing
  • Some cross-functional team experience
  • Experience managing marketing teams and professionals
  • Solid collaboration and team management skills
  • Experience executing B2B marcom
  • Experience executing social and digital marketing plans in a B2B environment
  • Experience working in a matrixed organization with the ability to make strong business cases that lead to management support for programs
  • Excellent business writing and editing skills
  • Excellent organizational, project management, communication and presentation skills

Gopher Sport - Paid Media Specialist

Gopher Sport is seeking an experienced, results-oriented Paid Media Specialist to lead and execute our paid media programs.  The ideal candidate is someone who’s passionate about paid search, has a proven track-record of direct success with campaign management and has a desire to drive results and exceed expectations .

ROLE POV:  “ As the Paid Media Specialist, I am the person responsible for driving revenue growth, improvements to ROI, and new customer acquisition thru any and all paid media programs.  My role is both strategic and tactical as I work to identify the needs of the business and translate those needs into successful online campaigns.  I am highly motivated and a tenacious worker.  I am a self-starter and have the ability to problem solve on my own as well as execute the direction given to me by brand leaders.  I have a passion for numbers and data.  I am organized, can independently set priorities and communicate well.  I constantly strive for improvement and enjoy rolling up my sleeves to accomplish results.”

Job Summary: 
The role of this position will be to increase revenue, ROI and customer acquisition for all Gopher Sport paid media campaigns.  The position will help to determine strategy, execute agreed upon strategies and report on results to determine future activities.
Reports To: VP Marketing
Duties and Responsibilities:
 Grow revenue, ROI and customer acquisition for the following:
  • PPC ads
  • Shopping ads
  • Display ads
  • Any other paid search campaign
  • Establish and become the authentic and genuine voice of our brands, ensuring online ads support that voice and brand positioning.  Work w/ product experts and brand managers to ensure ads reflect the proper messaging, voice and product expertise expected from any other channel
  • Keep up to date with the latest developments and trends across online paid advertising
  • Monitor day-to-day results for all paid marketing programs.  Make any necessary changes to campaigns in order to exceed daily/weekly/monthly goals
  • Manage 3rd party agency resources/relationships.  Ensure outside resources are efficient and value-added.
  • Work closely with Brand Managers and Product Marketers to share key campaign insights
  • Create clear, executive-level reporting that provides clarity into the performance of online campaigns.
  • Constantly optimize ad spend to ensure a strong ROI.  Achieve results within given budget.
  • Manage any and all product/data feeds associated with paid media.  Ensure their accuracy at all times.
  • Implement A/B and multivariate testing strategies to continuously improve ROI and gain knowledge on what customers respond to
  • Ensure accuracy and optimization of creative, keyword selection, landing page accuracy and bids
  • Use of key programs such as Google Adwords and Google Analytics to analyze and report on all PPC campaigns
  • Education:
    • Bachelor’s Degree in Marketing, Advertising, Business Administration, or a related field.
  • Experience & Expertise:
    • At least 3+ years of direct, dedicated experience with successful SEM campaign management and optimization.  History of growth and success.
    • Proven expertise in pay-per-click (PPC), conversion optimization, display, retargeting ads, and analytics to hit the ground running
    • Channel expert – ability to stay on top of all the latest news and trends with an  in-depth understanding of paid search campaign management and optimization practices
    • Proficiency with Google and Bing platforms.  Excellent knowledge of Google Adwords and Google Analytics.  Familiarity with third party platforms (e.g. Kenshoo) and experience w/ bid management tools is a plus.
  • Analytics:
    • Outstanding quantitative and analytical skills, with the ability to identify trends and insights through data analysis
  • Characteristics:
    • Proven history of being a strong decision maker with good problem solving skills
    • Strong organizational and analytical skills with an attention to detail
    • Not afraid to roll-up your selves to drive results
    • Ability to drive results individually.  A self-starter with the ability to identify what needs to be done and implement a solution.
    • Ability to multi-task in a fast-paced environment
    • Ability to hit goals within budget
    • Ability to concisely and accurately communicate results, suggest next steps, and execute
    • Strong communication skills with experience in presenting findings to all levels of the organization
About Gopher Sport:
Gopher Sport is the leading direct-marketing company of unique, high-quality, innovative sports, physical education, fitness and early childhood products in the industry today.   Since 1947 Gopher Sport has provided unsurpassed service to our customers and backed all of our products with an unconditional 100% satisfaction guarantee. We are headquartered in a 100,000 square-foot, state-of-the-art office and distribution center in Owatonna, MN. 
It is our mission to help people of all ages lead active and healthy lives!

Why join our Team:
Our Team Members enjoy a competitive compensation and benefits package, 3.5 weeks of Paid Time Off accrued the first year, plus (8) company paid holidays; company-wide performance bonuses, 401K, ESOP, tuition reimbursement, product discounts, wellness programs, stand-up work stations, an onsite fitness center and so much more!

Gopher Sport is an Equal Opportunity / Affirmative Action Employer Male/Female/Disability/Veterans