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Wednesday, March 25, 2015

Magnet 360 - Strategic Marketing Manager

The Strategic Marketing Manager plays a key role in developing the strategic content and go-to marketing messaging for Magnet 360. The Strategic Marketing Manager will collaborate with internal and external audiences, including: Magnet 360 executive leadership, sales, delivery and salesforce.com partners across the country. A successful Strategic Marketing Manager for Magnet 360 will have:

  • Excellent storytelling and communication skills
  • Excellent writing and editing skills
  • Experience with guiding a company on brand standards and creative direction
  • Experience managing a team (desired), ability to coach and mentor
  • Ability to prioritize, with flexibility to re-prioritize daily
  • Assertive problem-solving skills, proactive identification for potential obstacles, as well as trouble-shooting in the moment
  • A passion for continuous learning and evolving
  • Skilled in building reciprocal partnerships
  • Has a proven ability to collaborate across multiple departments and time zones
  • Readiness to learn and use new tools and systems
  • Team-player attitude; ready to jump in and support a busy department where needed
  • Personal sense of accountability for results
  • Engaging personality – ability to effectively engage with and develop relationships with peers and important company constituents
  • An overall passion for marketing and our mantra, Engagement for Outcomes
  • Alignment and ability to demonstrate Magnet 360’s core values
Key Responsibilities:
  • Develop and strategize content and messaging for key audiences across channels
  • Leads the acquisition of market and competitive intelligence, monitors competitive activities, and identifies customer/partner needs to drive strategic marketing initiatives
  • Plan, manages, implements, and facilitates the strategic content development in partnership with key Magnet 360 thought leaders
  • Support talent management processes through active leadership, coaching, and organizational development activity including talent review, training and cultivation of employee growth
  • Advise Public Relations for the development of press releases, case studies, speaking opportunities testimonials, etc., to increase market awareness
  • Provide direction to creative concepts and design assets
  • Manages strategies and key messaging for corporate communications, both internally and externally
  • Proactively initiate development of marketing plans to enable time for thoughtful creation, input and approvals
  • Prioritize messaging by category across digital channels: website, email, social
  • Serve as mentor and role-model to junior team members and cross-functional partners
  • Employ a strategic approach to process; ability to organize and distribute work effectively
Activities and skills to achieve the above responsibilities include, but are not limited to:
  • 3-5 years’ experience in marketing and/or brand management
  • College degree or equivalent experience required
  • Excellent technical skills – MS Office (specifically advanced Excel, Word, PowerPoint) Adobe suite a plus

Apply Online Now.

Monday, March 23, 2015

Nystrom & Associates, Ltd. - Marketing Communications Specialist



Nystrom & Associates, Ltd. (NAL) is a team of mental health professionals that specialize in psychiatric evaluations, clinical social work, and family therapy; we are currently seeking a full time Marketing Communications Specialist to join our team out of our New Brighton office.
Responsibilities:
  • Mails out packets of brochures or onsite visits when requested by the community
  • Prepare for an attend marketing fairs/events with Community Outreach Coordinator when supervisor deems it necessary
  • Prepare and attend marketing events on days that NAL has more than one to maintain presence at
  • Create updates for external/internal meetings
  • Create and maintain databases from community contacts and marketing fairs
  • Research target marketing populations, create a contact list
  • Work on short term projects - i.e. new brochures, cover letters, announcements, etc.
  • Assist new hires with marketing letter and mailings
  • Create monthly newsletter
  • Track monthly logs and follow up with referral sources of three or more in a given month
  • Take profile pictures for the company website and create a profile for new hires
  • Add/update/edit/remove staff profiles on the company website
  • Manage all website content and coordinate with web developer as needed
  • Track, comment, and investigate registration call logs on a weekly basis and hold a quarterly meeting with key stakeholders
  • Perform weekly website checks to insure all is functioning properly
  • Perform a monthly internet check looking for both positive and negative reviews/statements about the company. Report findings to supervisor 
  • Maintain social media sites, including but not limited to: Facebook, LinkedIn, and Twitter
  • Act as a liaison between NAL and all companies in which we advertise with
  • Attend weekly meeting with Director of Marketing and Development and other relevant company meetings
  • Duties may be added, deleted, or modified as position evolves
Requirements:

  • Bachelor's degree in business/communications/graphic design
  • 2+ years of experience in marketing
  • Experience with Adobe InDesign, Illustrator, and Photoshop
  • Excellent writing skills
    Excellent oral communication skills/assertiveness
  • This position will require occasional overnights for marketing events and satellite visits
Benefits & Compensation:

Nystrom & Associates, Ltd. prides itself on the benefits and compensation offered to our employees.  Benefits may include, but not limited to:

  • Competitive Compensation
  • Medical and Dental Insurance
  • Health Savings Account
  • Flexible Spending Account
  • 401(k) requirement plan with a generous employer matching program
  • Paid Time Off
  • Supplemental Insurances

Friday, March 20, 2015

Weber Shandwick - Account Supervisor, Financial Services

Position Overview:

The Minneapolis office of Weber Shandwick is looking for a PR professional with 5-8 years of experience to join our Financial Services team.  We’re looking for a Account Supervisor with experience working with clients in the corporate, financial services, government and healthcare and/or technology sectors.

The ideal candidates will be either:
  • Someone who has experience working on integrated marketing campaigns, including influencer engagement, social media, media relations, online promotion, materials development and local market outreach.  Strong writing and planning skills are a must.
  • Or, a “news hound” with a passion for following the news, building media relationships and developing strong storylines that generate media interest.

Essential Competencies and Attributes:
  • Strong interest in how content marketing is evolving and how audiences are receiving, consuming and acting on information
  • Ability to creatively leverage content across multiple channels to engage media and client audiences
  • Experience in both traditional media strategies as well as social media strategies and campaigns
  • Strong media relations skills with proven experience pitching and securing stories
  • Solid technical writing skills, including experience writing  bylined articles for publication
  • Ability to multi-task and prioritize engagement activities across a variety of client accounts
  • Experience working directly with clients
  • Experience working in a team-based environment

Responsibilities include but are not limited to:
  • Conduct business, personal finance, technology, trade media and other influencer outreach
  • Work collaboratively with the client and senior leaders on accounts
  • Work collaboratively as part of an agency team across multiple client business units and multiple Weber Shandwick offices
  • Occasional travel

Qualifications:  
  • BA or BS in journalism, business, communications or public relations degree
  • PR agency experience desired but not required
  • Passion for public relations and its importance in meeting and advancing an organization’s business goals

What’s in it For You?
  • Our office has earned local recognition for our ‘great place to work’ environment.  We operate under a collegial model where all voices are appreciated.
  • You’ll join a firm at the forefront of the industry in engaging audiences using integrated social, mobile, digital and traditional communications strategies.
  • You’ll work with colleagues who are leaders in their fields and have the opportunity to work on local and global accounts.
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About Us
Weber Shandwick is a leading global PR agency. Our success is built on a deep commitment to client service, our people, creativity, collaboration, and engaging stakeholders in new and creative ways to build brands and reputations. We employ some of the best in the industry, working across sectors including consumer, financial services, healthcare, technology, public affairs, crisis management, digital and CSR.  Weber Shandwick was just recently named 2014 Global Agency of the Year by The Holmes Report, which highlighted Weber Shandwick’s “consistent geographic excellence” in addition to the firm’s outperformance of the market. The firm’s innovative digital capabilities including Mediaco -- Weber Shandwick’s award-winning content publishing and distribution offering -- were highlighted as well.  We’ve also won numerous “best place to work” awards around the world.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status.

Thursday, March 19, 2015

Hearth & Home Technology - Director, Digital Marketing


As the Director, Digital Marketing, you will lead the strategic direction and development of Hearth & Home Technology’s e-business and interactive marketing strategies relating to both consumer and trade (B2B and B2C).  This role will manage multiple direct reports and be directly responsible for working with Hearth & Home Technologies and HNI Marketing and Business teams to translate business strategies into online deliverables. This individual will lead the identification and execution of the online functionality, tools, campaigns and content necessary to achieve critical business goals and prioritize associated projects according to overall business objectives.  This role will identify opportunities to simplify the online customer experience and lead efforts to drive customer value, build the brand, grow new customer acquisition, deepen and strengthen relationships with existing clients.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Drive organizational change through e-Business & Marketing
  Develop relationships across HHT and HNI to ensure alignment across businesses and teams
  Own user experience and QA process of b2b and b2c tools
  Execute content strategy and messages provide by brand and channel
  Own Marketing Data Warehouse system to ensure content and deliver quality
  Lead key online projects from concept through launch, ensuring exceptional communication throughout the process on budgets, prioritization, and timelines
  Lead and manage a team of web developers, internal teams and multiple agencies to accomplish business objectives
  Align with enterprise interactive standards and brand standards
  Provide leadership to Senior Leadership and across other teams of strategic priorities and trends to keep organization a leader
  Manage million plus dollar web initiatives

About Working for Hearth & Home Technologies
Hearth & Home Technologies is the world’s largest developer, manufacturer and supplier of fireplaces, stoves and hearth products. As the Hearth Experts™, we thrive on continual innovation and work to incorporate the latest in material, design and technology. Our consumer-focused approach, strong brands and streamlined value chain help us lead every aspect of the hearth industry.

Lakeville, Minnesota is our home, but we have locations throughout the United States.  Hearth & Home Technologies is a subsidiary of HNI Corporation (NYSE: HNI) and serves residential and commercial markets. HHT produces the industry’s best and most-recognized brands, including: Heat & Glo;, Heatilator;, Quadra-Fire;, Harman;, SimpliFire™, EcoChoice™ and PelPro™. The company also manages Fireside Hearth & Home™ retail stores and builder design centers.
Qualifications, Skills, and Education

Candidates for this position should have a bachelor’s degree in business management, marketing, sales, or some other related business field of study.  A master degree is preferred.  In addition, this individual should have at minimum of 10 years of business experience, with at least 7 years in an interactive marketing role function. 

The following skills and abilities are also important in successfully in this opportunity:
  High comfort level working across multiple business units , stakeholders and senior leadership
  Strong organizational skills and attention to detail
  Exceptional problem solving skills combined with strategic vision and the ability to drive projects to completion
  Strong communication and presentation skills, both written and verbal
  Ability to collaborate and influence others regardless of reporting relationship
  Ability to differentiate between strategies and deliverables / tasks
  Ability to multitask and thrive in a deadline driven environment
  Strong leadership skills and proven record of delivery.  Strong organizational skills and the ability to manage and deliver multiple projects concurrently