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Tuesday, March 28, 2017

Great Clips - Marketing Manager

Purpose:
This position is responsible for driving profitable customer growth via the development of annual marketing calendars which accomplish the business objectives as stated in the strategic framework developed by the Director of Strategy and Planning. Oversees the Associate Marketing Manager in designated markets that provide recommendations for new salon openings, incremental, and guerrilla marketing. Serves as a mentor/coach to the Associate Marketing Manages and other members of the Marketing/Communications team.

Key Result Areas:

  • Develops, executes, and analyzes annual strategic ad fund marketing plans in collaboration with assigned markets that address brand measures and drive desired customer count growth and profit objectives using appropriate tools/analysis to support recommendations.
  • Develops comprehensive market plans, including competitive review, retail trends, media costs and trends, program results and data, marketing recommendations, and input from Business Services.
  • Provides analysis and recommendations to support franchisees ongoing marketing efforts both in new salons (through year 2) and existing salon organizations.
  • Leads, alongside Business Services, a collaborative cross functional team to test, analyze, and communicate with new franchisees opening their 1st or 2nd salon.
  • Provides recommendations to Director of Marketing Strategy and Planning on short-term and long-term ongoing marketing strategies to ensure we are positioned to deliver and leverage desire system-wide marketing programs to franchisees.
  • Manages ad fund budget dollars in assigned markets including maintaining expected cushion and managing market dollars effectively.
  • Works with Marketing Planning vendor partners to test, analyze and implement new marketing tactics. Incorporates new marketing tactics as they become part of the proven marketing mix.
Key Technical Competencies:
  • Knowledge of marketing and advertising principles and practices; ability to apply these principles and practices in the development and communication of marketing/advertising programs.
  • Strong written and verbal communication skills.
  • Knowledge and familiarity with franchise service sector multi-tier industry and consumer retail businesses.
  • Customer relations skills, such as the ability to respond with a sense of urgency, and with tact and diplomacy in difficult situations.
  • Planning skills, such as identifying and sequencing action steps to achieve goals while considering possible risks.
  • Ability to effectively speak and present in public and positively reflect the company’s image as a leader in the marketplace.
  • Ability to build effective relationships across all levels, exchanging information freely and dealing well with differences of opinion or confrontation.
  • Ability to develop a complete business/marketing plan with solid financial elements.
  • Excellent financial analysis skills.
  • Excellent computer skills and knowledge of Excel and other financial programs.
  • Travel is required.
Desired Education and Experience:
This position requires a college degree and at least 8+ years of marketing management experience either on client or agency side or a combination of the two. Experience with digital marketing and knowledge of creative/branding process at client or agency side preferred.

Supervision:
This position supervises one or more Associate Marketing Managers.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not intended to be an exhaustive list of all responsibilities, activities, and skills required of the position and people in the position.

Apply now.

Real Appeal - Communications Manager


Real Appeal is a proprietary, 52-week intensive lifestyle intervention program that focuses on helping participants lose weight and maintain weight loss. Our goal is to mitigate or prevent obesity related issues such as pre-diabetes, diabetes and cardiovascular disease. The program is delivered live over the Internet and combines entertaining and educational videos, live virtual coaching and online group participation. We sell our program directly to insurers/payers (Fortune 500 companies), who then offer it as a free benefit to employees.

Responsibilities:
  • Works with leader of Marketing & Communications to develop and produce Real Appeal’s PR & Communications strategy and plan.
  • Recommends, plans, and executes media relations strategies, in conjunction with agencies, to build Real Appeal’s reputation as a differentiated thought leader to industry and news outlets.
  • Writes and assists with articles for external publications and press releases.
  • Secures a meaningful Thought Leadership conference calendar and provides briefings to CEO for each presentation.
  • Develops professional, well-polished and engaging presentations for external needs as well as key messages and talking points for various conference agendas.
  • Achieves ongoing earned media impressions in both local and national publications.
  • Serves as champion of brand’s voice and value story. Ensuring messaging across the organization is consistent and remains true to value story and messaging architecture.
  • Drafts content for a variety of written channels and serves as reviewer of messaging across the team.
  • Responsible for managing editorial calendar of topics and proof points that supports Real Appeal’s value story to target audiences.
  • Guides editorial content strategy for external communications and digital channels (e.g. website and social media). Collaborating with video production team to produce content that substantiates Real Appeal’s differentiators.
  • Develops appropriate talking points that address clients’ and members’ understanding of the Real Appeal program.
  • Assisting with other projects as appropriate.
Qualifications/Requirements:
  • Bachelor’s degree: preferably in Communications, Journalism, or Public Relations - post-graduate degree preferred
  • Minimum of 8+ years of relevant PR, Communications or Social Media experience
  • 2+ years’ experience in healthcare industry
  • 2+ years’ experience working in B2B environment
  • External communications experience, including writing public relation plans and press releases, as well as writing white papers
  • Superb writing and editing skills and a strong sense of storytelling
  • Candidate must be able to provide writing samples
  • Experience measuring and reporting on communications effectiveness
  • Core skills/attributes include: Self-driven, problem solving, business acumen, strategic thinking, results focused, good communication, relationships oriented, comfortable with shifting gears, collaborative in working with other business functions
  • Proven ability to navigate large matrixed organizations
  • Ability to be in the Twin Cities office at least 3 days a week
Job Type: Full-time
Salary: $90,000.00 to $100,000.00 /year
Job Location:
  • Minneapolis-Saint Paul, MN
Required education:
  • Bachelor's
Required experience:
  • healthcare industry: 2 years
  • relevant PR, Communications or Social Media: 8 years
  • B2B: 2 years
Apply now.

Monday, March 27, 2017

United Health Group - Marketing Intern

Position Description

Internships at UnitedHealth Group. If you want an intern experience that will dramatically shape your career, consider a company that’s dramatically shaping our entire health care system. UnitedHealth Group internship opportunities will provide a hands-on view of a rapidly evolving, incredibly challenging marketplace of ideas, products and services. You’ll work side by side with some of the smartest people in the business on assignments that matter. So here we are. You have a lot to learn. We have a lot to do. It’s the perfect storm. And even better? Join us and you may end up staying for a career in which you can do your life’s best work.(sm)

Primary Responsibilities:
  • Coordinating and managing projects assisting the marketing staff, such as planning seminars and conferences
  • Organizing catering, presentation equipment, locations, marketing collateral and other needs for events
  • Updating the Marketing Director on event planning/progress
  • Managing databases
  • Developing strategies for reaching new brokers and markets
  • Providing copy for marketing materials
  • Identifying markets and working with national marketing process to develop materials for campaigns and tracking budgets
  • Candidates must have superior writing skills and a keen eye for detail. Solid computer skills are essential

Requirements

To be considered for this position, applicants need to meet the qualifications listed in this posting.
Required Qualifications:

  • Currently pursuing a Bachelor’s degree in Marketing, Business, or related field from an accredited college/university
  • Minimum 3.00 cumulative GPA
  • Intermediate level experience with Microsoft Word, Excel, Powerpoint, and SharePoint
  • Must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization. F-1 visa holders with Optional Practical Training (OPT) who will require H-1B status, TNs, or current H-1B visa holders will not be considered.  H1-B and green card sponsorship is not available for this position
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)



Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Friday, March 24, 2017

Atmosphere Commercial Interiors - PAID Marketing Intern

Would you enjoy working on a highly collaborative team to assist in taking our business’ marketing efforts to the next level? If so, then please consider applying to be part of our amazing team.  Atmosphere Commercial Interiors is currently seeking a Marketing Intern to join their team in downtown Minneapolis. Marketing internships offer a multi-faceted experience in which creative and technical skills are applied within a project based environment. Internship responsibilities/learning targets will be based level of experience and if student has had a previous internship. ACI staff will work with any student intern to complete necessary paperwork for educational credits.
Atmosphere Commercial Interiors is one of the largest commercial furnishing providers in the country, creating spaces that are engaging, inspiring, and perfectly tailored to our clients’ needs and goals. Our clients range from small business owners to Fortune 500 corporations, healthcare, education, sports arenas and hospitality environments. A comprehensive menu of services includes asset and order management, facility, installation and space planning, and project management services.
At Atmosphere we believe in providing the best possible service to our clients and constantly striving to provide the best possible work environment for our team members.
Position Overview
Work with experienced sales/marketing professionals to develop your writing, research, and analytical skills as you help promote Atmosphere Commercial Interiors products and services and support our Sales and Marketing Teams.
Primary Responsibilities
  • Blog writing
  • Market research
  • RFP / RFI research and production
  • Social Media projects
  • Event support
  • Assist sales and marketing management with any day to day administrative support as required
Key Skills
  • Excellent written and verbal communication skills
  • Proven research abilities
  • Experience with managing social media content
  • Ability to generate and implement creative ideas
  • Great customer service skills
  • Attention to detail
Requirements:
  • Enrollment in a degree seeking program, Marketing, Communications, or Graphic Design
  • Coursework or experience related to above job responsibilities
  • Proficient in MS Office products
  • Experience in Adobe PhotoShop, InDesign, Illustrator
Atmosphere Commercial Interiors provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition to federal law requirements, Atmosphere Commercial Interiors complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Apply now.

Thursday, March 23, 2017

Carlson Rezidor Hotel Group - Marketing Specialist

The Marketing Specialist is responsible for helping to achieve all business goals for the Americas. Key focus on driving stakeholder communications, both internally and externally to ensure complete alignment, as well as owning ongoing management and development of marketing tools for internal and external users. Additionally, this role executes day-to-day marketing activities and assists with key initiatives within the Americas for dedicated brand(s) that brings the marketing plan to life and contributes to the brand(s’) business goals.

Key Responsibilities

Marketing Services :
Manages and leads day-to-day theater marketing communications with internal and external stakeholders.
Oversees, manages, maintains and enhances internal and franchisee marketing tools; striving towards best in class offerings.
Offers support to execute the marketing plan for both B2C and B2B key marketing activities (promotions, tradeshows, creative, collateral).
Executes ongoing marketing activities with adherence to the plan, timing and budget (proprietary channel messaging consumer email).
Liaises, communications and collaborates with colleagues across functions and builds strong relationships (Branding, Global Marketing, Revenue Optimization, Operations, Public Relations, Sales and Analytics) in the Americas theater to help achieve the brand(s’) performance to meet corporate and brand goals and objectives.
Is a brand(s’) steward; utilizes the visual identity, tone of voice and all brand DNA components in all communications, creative executions and in all day-to-day work.

Requirements/Skills
3-5 years of marketing experience, preferably in corporate hospitality or marketing communications.
Bachelor’s Degree in Marketing, Advertising or Communications.
Prefer experience working with and supporting franchise partners
Self-starter with minimal need for day-to-day direction and an internal drive for results attitude.
Critical thinking and planning; ability to connect the dots, anticipate what’s needed, problem-solve and work to achieve results.
Proven track record of successfully leading internal communications
Experience working with vendor management and marketing agency partners
Experience with digital and traditional media – execution, monitoring & measurement

Critical skills:
Ability to collaborate and work cross-functionally
Capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
Creative and business writing abilities, including editing and proofing.
Organized with strong attention to detail
Advanced proficiency with Microsoft Office applications

Indicators of Success:
Brand objectives – net unit growth, RGI, Revenue (RevPAR) and Market Share (RGO) growth
Specific Revenue and ROMI goals through key marketing activities
Brand awareness improvements / customer engagement increases (NPS)

Constituents:
Franchisees
Global Marketing team
Consumers
Operations team
Revenue Generation & Commercial teams
Specific Revenue and ROMI through key marketing activities

We are an equal opportunity and affirmative action employer and make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.


Wednesday, March 22, 2017

MY SISTER - SOCIAL MEDIA AND CONTENT MARKETING STRATEGIST


POSITION OVERVIEW
You are a social media marketer with a passion for fashion and an interest in women’s rights (specifically sexual exploitation and sex trafficking). The ideal candidate is a self-starter who is hungry for growth, thrives in a fluid environment and possesses a strong eye for visual detail and creativity with exceptional writing skills.
The Social Media and Content Marketing Strategist is responsible for executing an integrated social media presence across multiple platforms and channels to foster engagement with the MY SISTER audience, like-minded companies, influencers and more. This role serves as an ambassador across all social media touch points, managing workflow, content calendars, publishing and engaging with guests, fans and followers. Creativity is key, as content planning, ideation and creation through strong visual and storytelling brand aesthetics serves as a major responsibility of the Social Media and Content Marketing Strategist.
COMPANY OVERVIEW
MY SISTER offers trendy, fair trade t-shirts, jewelry and beauty products with positive and empowering messaging. A percentage of every purchase funds programs with local, national and international non-profits that are working to fight sex trafficking. We believe that everyone can participate in the progress towards a world without sexual exploitation. MY SISTER focuses on innovative and community building initiatives to engage our country in the movement. By raising awareness, offering education and employment opportunities for survivors, working to end the demand, and providing funding for holistic after-care, MY SISTER will work with all our sisters to end this form of modern day slavery of children and women across the world.
ESSENTIAL DUTIES
  • Supports the Director of Marketing in research, strategy, and content implementation across social media platforms.
  • Leverages social media platforms (Facebook, Instagram, Twitter, Pinterest, YouTube and emerging channels, blog, affiliate links, etc.,) to communicate internal and external brand stories.
  • Develops a creative, storytelling content strategy using a diverse mix of fashion, event-related and mission-driven initiatives.
  • Creates, coordinates and maintains brand profiles and other content for brand pages on behalf of social media accounts. * Collaborates with the Director of Marketing to develop a social strategy and content calendar as it relates to messaging, engagement and the preferences across multiple social media brand and property platforms.
  • Helps research and connect with bloggers and influencers
  • Creates strategic campaigns and publishes content for MY SISTER brand and properties across the company.
  • Manage social content calendar with input from MY SISTER team.
  • Ideates and creates content for various channels through the use of photography, video and creative storytelling/copywriting.
  • Identifies appropriate timeline for posting, engaging and optimizing content specific to each social media platform.
  • Implements content publication utilizing keywords, campaign tags, platforms, competitor analysis. * Manages the day-to-day messaging, monitoring and moderation of multiple social media platforms.
  • Serves as brand expert on sexual exploitation and sex trafficking issues as they pertain to the MY SISTER mission and responds to related interactions with knowledge and tact * Provides regular updates and reporting, ensuring performance goals are being met and providing recommendations when necessary.
  • Manage and optimize social advertising campaigns on an as needed basis * Performs all other job related duties as requested.
REQUIREMENTS:
  • 3+ years of experience working in social media at an agency or brand
  • Degree in marketing, communications, social media or something similar
  • Exceptional writing and proofreading skills with extreme attention to detail
  • Strong interest in fashion and design aesthetics
  • Graphic design basics and experience with Adobe Creative Suite
DESIRED CHARACTERISTICS:
  • Innovative, performance driven and a strong ability to leverage relationships
  • Experience with photography + video content creation
  • Up on current pop-culture topics, fashion and mainstream trends
  • Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires that ability to multi-task and implement high priority initiatives
HOW TO APPLY:
Send your cover letter, resume and salary requirements to jobs at mysister.org.
Job Type: Full-time
Job Location:
  • Minneapolis, MN
Required education:
  • Bachelor's
Required experience:
  • Social Media: 3 years
  • Social Media Marketing: 3 years
Apply now.

Tuesday, March 21, 2017

Performance Athletix - Social Media Specialist/Marketing Intern


Position Summary
  • Develop and implement marketing strategies for Performance Athletix through Facebook, Instagram, Snapchat, YouTube, and Twitter.
  • Leverage search engine optimization by aligning our social media strategy with our mission, values and principles.
  • Maintain positive communication with consumers by providing excellent customer service.
  • Demonstrate knowledge and understanding of digital tools to provide successful marketing.
Examples of Work Performed
  • Administer Performance Athletix’s social media marketing and advertising.
  • Development of brand awareness and online reputation.
  • Content Management
  • Search Engine Optimization and generation of inbound traffic.
  • Creative individual with experience and a passion for connecting with current and future customers.
  • Develop relevant content topics to reach Performance Athletix’s customers.
Time Frame
  • January 2018 through May 2018
Minimum Qualifications
  • Education (pursing degree in communications, marketing, business, new media, or public relations or relative field)
  • Experience (preferred but not required)
** Can qualify for college credit, if worked out by the applicant and university.
Job Type: Internship

Apply now.

Monday, March 20, 2017

The Zimmerman Group - Account Executive – Social Media Manager


We are seeking a full-time Account Executive – Social Media Manager. You will work with an account team to understand clients’ objectives, implement programs and quantify results with data driven analyses. You will be challenged to push boundaries, to propose and execute new ideas that increase brand awareness and loyalty.
Account Management Responsibilities:
  • Keep versed on clients' products, services, plans, competitors and target markets including research projects
  • Develop and present proposals, budgets and marketing plans
  • Client communications (meetings, calls, emails, events and trade shows), some travel may be required
  • Respond to requests for materials and support
  • Plan and implement digital and print advertising, email newsletters, brochures, sell sheets, trade show materials, retail point-of-purchase, coupons and other promotional campaigns
  • Contribute content for advertising and promotion including client website and app
  • Ensure consistent brand messaging through editing and approvals process
Social Media Responsibilities:
  • Daily monitoring and proactive engagement on all social media platforms
  • Develop and execute social media campaigns including content sourcing/creation, alignment with promotions and marketing needs, weekly content calendars, and post execution
  • Develop, plan and execute sweepstakes and contests
  • Coordinate and schedule a team of guest bloggers
  • Implement influencer sponsorship programs
  • Provide weekly and monthly analytic reports
  • Stay on top of social and digital competition and industry trends
Desired Skills and Experience:
  • Bachelor’s degree in marketing, communications, business, public relations or journalism
  • 2 to 3 years of experience in social media and marketing
  • Must have strong creative writing skills, organizational skills and experience with social platforms and blogs
  • Strategic thinking to bring new ideas and tactics to daily duties with the ability to effectively multi-task
  • Organized, eye-for-detail and excellent task management skills
  • Ability to work independently and as a member of a team
  • Google AdWords, Analytics, WordPress and any certifications a plus!
Benefits:
  • Salary plus Medical and Dental Benefits and 401k plan, PTO and summer hours
The Zimmerman Group has been in business since 1984 and is purposefully a small agency with a close-knit team approach. We work with our clients in a broad role, encompassing both digital and traditional marketing.
Our goal is to fill this position as soon as possible. If you think this might be a good fit for you, please send us your resume in PDF format along with salary requirements.
Job Type: Full-time
Required education:
  • Bachelor's
Apply now.