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Sunday, July 23, 2017

Ecolab - Director of Marketing

At Ecolab, making the world a cleaner, safer place is our business. We are committed to growth and providing our customers with the most effective and efficient food safety, cleaning, and infection control programs available. We believe that our Marketing Department is one of the keys to our success. Marketing roles at Ecolab are very challenging and involve diverse skills and responsibilities. As a marketing function we are committed to driving growth while providing individuals with a range of developmental career opportunities. The members of our marketing team have an opportunity to help our customers meet their goals, differentiate Ecolab from our competition, and impact the achievement of our aggressive growth targets.

We are seeking an outstanding Marketing Director to lead strategy and marketing execution for the Global Dairy Farm and Processing segment in the Food and Beverage division of Ecolab. This is a newly created $650M segment that brings together 2 related segments to drive exponential value in food safety and responsible resource management across our customer’s dairy supply chain, from grass to glass. The successful candidate will provide business and P&L leadership for this segment by marrying our traditional strengths in science and service with our future in Digital to deliver accelerated growth in a fast-paced, global environment. This is an exciting opportunity for the right leader to unleash growth in F&B’s largest segment while growing personally and professionally. This position is full-time, based in our St Paul, MN offices.

Main Responsibilities:
1.Establish short and long-term Global strategic plans and programs for the Dairy Farm and Processing segment, resulting in accelerated sales and profit growth.
2.Partner closely with Regional Marketing, Global/Corporate Accounts, RD&E, and Digital Solutions to lead development of deep market and customer insights. Be the expert in the segment, including size, growth rates, key drivers, key customers, competitive landscape, risk factors, technologies, etc. Employ a range of qualitative (customer meetings, sales feedback, etc.) and quantitative (analytics, market research, surveys, etc.) methods to understand, articulate and prioritize the needs and opportunities of the Dairy segment and strategic customers.
3.Lead the synthesis of fact-based market, customers, and internal business insights to clearly identify and prioritize segment strategies (short- and long-term) to maximize market penetration and profitability. Exploit opportunities and address competitive threats, and clearly communicate, prioritize and close gaps in our offering and value proposition to the segment.
4.Lead the development of sustainable, compelling and unique value proposition and multi-year innovation roadmap for the segment. Integrate products, service, and digital capabilities into holistic outcome-focused programs that present a coherent, compelling, and highly differentiated value proposition to the customer and ensures a sustainable competitive advantage for Ecolab.
5.Lead and develop value-based pricing strategies based on a deep and thorough understanding of both the value created and delivered to the customer as well as the competitive offering.
6.Partner with the Global Product Portfolio Manager to streamline and optimize an industry-leading and highly profitable product line for the segment.
7.Document the multi-year segment strategy to achieve division and functional goals and communicate it to senior management and key stakeholders to build their understanding of the segment and gain the necessary support to execute the strategy.
8.Partner with Marketing Communications, Regional Marketing and Global/ Corporate Accounts to develop and implement a comprehensive communication and promotion plans which communicate our value proposition to the CAMs/GAMs/sales teams and customers in a compelling way and builds a strong Ecolab brand in the segment. These may include marketing collateral, training, conferences, digital presence, value calculators, product selectors, etc.
9.Lead and be accountable for outstanding strategic execution to deliver on key milestones and sales targets. Ensure only the critical few high-value projects are being worked on to fully deliver on the value proposition for the segment. Track and report vital KPIs.
10.Lead and develop a high-performing team of Marketing associates, including ongoing performance feedback and coaching, setting objectives and development plans, training, annual performance appraisals to ensure associate development and the attainment of operating objectives. Build a culture of strong engagement, accountability and high performance.
11.Develop and nurture quality partnerships between and across all Ecolab divisions, and utilize those relationships to obtain new business, exchange leads, coordinate sales to national accounts and solve problems

Basic Qualifications:
Education: Bachelor’s degree
Experience: 8+ years marketing/professional experience

Preferred Qualifications
Education or Professional Certifications:
  • MBA
Experience & Critical Competencies
  • Business-to-business marketing experience, particularly with highly technical products and service in an industrial setting.
  • Broad set of strategic and tactical marketing capabilities
  • Strategic Thinking: Must have excellent capacity and the creative energy to collect and synthesize market, technical, and business insights into outstanding strategies that delight the customer and significantly outpace the competition.
  • Execution: Must have strong track record of executing strategies. Must have strong project management skills to flawlessly execute multiple projects across various functions and locations and seamlessly deliver the target value proposition to customers.
  • Cross-Functional Collaboration: Must be a natural collaborator with a preference for working with cross-regional, cross-functional teams to champion the vision and deliver results on tight timelines.
  • Influencing Skills: Strong organizational savvy and interpersonal skills to navigate complex matrix organization to influence key stakeholders in various functions and regions. Strong ability to drive new concepts and ideas without having direct control. Must be confident enough to constructively challenge peers and executives on their approach and thinking.
  • Communication: Excellent written, oral, and visual communication skills to communicate effectively at all levels of the organization, both within and outside the business.
A trusted partner at more than one million customer locations, Ecolab (ECL) is the global leader in water, hygiene and energy technologies and services that protect people and vital resources. With 2016 sales of $13 billion and 48,000 associates, Ecolab delivers comprehensive solutions and on-site service to promote safe food, maintain clean environments, optimize water and energy use and improve operational efficiencies for customers in the food, healthcare, energy, hospitality and industrial markets in more than 170 countries around the world. For more Ecolab news and information, visit

Follow us on Twitter @ecolab, Facebook, or LinkedIn

Apply now.

Thursday, July 20, 2017

Allina Health - Marketing, Communication Consultant


Allina Health is dedicated to the prevention and treatment of illness and enhancing the greater health of individuals, families and communities throughout Minnesota and western Wisconsin. A not-for-profit health care system, Allina Health cares for patients from beginning to end-of-life through its 90+ clinics, 12 hospitals, 16 pharmacies, specialty care centers and specialty medical services that provide home care, senior transitions, hospice care, home oxygen and medical equipment, and emergency medical transportation services. Allina Health is a vibrant, growing organization with opportunities to suit your professional skills and a diverse work environment to match your specific interests. We believe employees are our greatest asset and are dedicated to helping you develop and maximize your professional skills.
The Commons, located in Minneapolis, is the headquarters of Allina Health, a not-for-profit health care organization serving patients and communities. Approximately 1,600 corporate and administrative service employees work at offices within Midtown Exchange, the site of the historic Sears retail complex at Chicago Avenue and E. Lake Street. This community landmark, adjacent to the campus of Abbott Northwestern Hospital, part of Allina Health, is the second largest building in Minnesota and includes offices, an internationally themed public market and residential units.


Principal Duties
  • Work with an ongoing set of clients to plan, implement and manage marketing, communications and public relations strategies and projects within the strategic priorities of Allina Health’s Marketing & Communications department.
  • Lead project management, development and execution of marketing, public relations and communication plans from concept to distribution including print collateral, publications and online content etc.
  • Participate in cross-functional projects and advocate for the inclusion and correct presentation of Marketing & Communications.
  • Develop and/or assist in the development of materials and tactics that incorporate systemwide or partner marketing brands and strategies, and communicate hospital and service line initiatives, projects and products.
  • Manage social media promotions as part of a broader campaign. Demonstrate familiarity with search engine marketing and optimization.
  • Provide marketing and communications consultation support to leadership
  • Maintain brand and graphic identity systems
  • Other hospital, service line and system office Marketing & Communications work as assigned.


Minimum 5 years (plus) marketing and communications experience. Health care experience strongly preferred.


Excellent written and oral communication skills. Is competent in all facets of marketing and communications including writing, editing, effective and persuasive verbal skills, meeting facilitation, negotiations, technical learning, informing, process management, priority setting, peer relationships, decision quality and dealing with ambiguity. Uses these skills in the completion of work for a variety of clients with general support from managers or directors, including some direct interventions. Demonstrate familiarity and skills with social media, search engine marketing and optimization.

Work Schedule

Regular days.

Location/Community Information

Minneapolis boasts being both cosmopolitan yet small enough that you can find a place to call home whether on a lake, golf course, or in an adjoining suburb. With the fast pace of activity there are professional sports, theater, or enough parks for a quiet walk. The area has numerous schools and colleges, both public or private, and enough teams for all weekend athletes to join.
  • Located in Minneapolis
  • Population = 380,000
  • Service Area = 2,882,245
Community Resource Links:


If you are interested in becoming part of our award winning team of professionals, please apply online today. Allina Health is committed to providing Equal Employment Opportunities to all employees and applicants. EO M/F/Disability/Vet Employer.


Corporate Office

Goff Public - Seeking Account Executive

Desired skills
         Creative, persuasive and succinct writer
         Proven track record of pitching stories to the media
         Thoughtful strategist
         Creative thinker
         Adept question-asker
         Accomplished social media strategist
         Proficient project manager
         Strong attention to detail
         Sound judgment

Desired traits
         Team player
         Good listener
         Enjoys working on a diverse range of projects

Additional skills that are preferred include graphic design, presentation design, video production, and website development.

Interested candidates should send a cover letter, resume, and two work samples to Sue Kuncio at by July 31, 2017.

Based in Saint Paul’s popular Lowertown neighborhood, Goff Public’s company culture is built on teamwork, innovation and creativity. Goff Public has been in business since 1966 and consistently wins “best places to work” awards.

Wednesday, July 19, 2017

CHS - Marketing and Communications Manager

Job Posting
CHS has an exciting opportunity in our Marketing and Communications group. We are looking for a Marketing and Communications Manager to provide strategic communication and marketing counsel as part of the Energy marketing team. You must be a strategic, high energy and seasoned professional with the ability to build and maintain relationships with a wide variety of internal and external clients.

You will:
  • Collaborate with Energy marketing teams to identify and execute collaborative strategies that support Cenex brand value.
  • Provide coordination of umbrella Cenex brand strategies in coordination with the CHS Energy Director of Marketing and Communications.
  • Consult with business units on marketing projects and product positioning and serve as project manager overseeing their execution with agencies and other vendors as needed.
  • Ensure strategies and tactics associated with the Cenex brand and CHS enterprise brand are aligned.
  • Ensure high-level of communication and transparency around all work and budgets.
  • Work with Energy communication lead to help Energy business units brainstorm and create marketing and communications plans.
  • Work with Energy communications lead and the business unit marketing teams to craft overall Cenex brand marketing plan.
  • Serve as the lead contact for agencies and other vendors on applicable Cenex brand projects.
  • Provide detailed quarterly project and budget summaries to each business unit.
  • Assist with other Cenex brand, Energy and related communications and public affairs projects as needed.
  • Maintain strong understanding of latest advertising and marketing trends and apply learnings to drive business and consumer engagement with the Cenex brand.
  • Cultivate and promote a strong safety culture and follow all safety policies, procedures and regulations. Identify and communicate workplace hazards and correct or seek assistance in correcting unsafe actions or conditions.
Basic Qualifications: (required)
  • Bachelor’s degree
  • 7 plus years of experience in communications, advertising, and/or public relations and project management
  • Ability to travel domestically up to 25%
Preferred Qualifications: (desired)
  • Bachelor’s degree in Marketing, Communications, Advertising or Public Relations
  • Agriculture, energy and/or cooperative knowledge
  • Public relations and/or advertising agency work experience

CHS offers a competitive total compensation package. Benefits include: Health, Dental, Vision, Hearing, Life Insurance, Health and Day Care Savings Accounts, Paid Vacation , 401K, Company Funded Pension, Profit Sharing, Long and Short Term Disability, Tuition reimbursement, and Adoption assistance. This position will have opportunity for growth.

CHS is a diversified Fortune 100 company providing essential grain, food and energy resources to businesses and consumers. CHS is a cooperative system owned by farmers, ranchers and their local cooperatives from the Great Lakes to the Pacific Northwest and from Canada to Texas. CHS is an Equal Opportunity, Affirmative Action, Minority, Female, Veteran, Disability, Gender Identity, Sexual Orientation employer.

Minimum Years of Experience Required - 7
Minimum Education Required - Bachelor

Friday, July 14, 2017

General Mills - Manager, Content & Social Media Marketing

\We serve the world by making food people love.  As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth.  General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Annie’s, Lara Bar, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US$17.6 billion during fiscal 2015.

We seek out the best talent, and then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.

The Manager of Content & Social will lead the development and activation of holistic content strategies and social platforms and activations across General Mills’ portfolio of iconic brands. This individual will guide a talented team of professionals in support of our business and brand objectives in the U.S. They will be a driving force of innovation across social management, content strategy and influencer programs to create competitive advantage for the company, engaging with the consumer throughout all stages of their journey. The role reports to the Creative Director, Content & Design, and will engage extensively with marketing and communications teams as well as agency partners across the organization.

In this role you will:
  • Serve as a visionary leader, savvy strategist and collaborative partner in creating and guiding brand social platform and content strategies to grow engagement with current and new consumers
  • Develop and oversee content planning, development, distribution and engagement strategies customized to the unique aspects and capabilities of social platforms
  • Influence and educate brand teams by identifying, setting and sharing best practices for how to develop relationships with consumers and strengthen our brands’ pull through the use of content and social/influencer platforms
  • Provide leadership to social team members across the organization to drive cohesive execution of brand vision and strategy
  • Guide brand teams in the use of paid, owned and earned media in support of overarching marketing objectives and strategies
  • Serve as a key partner with media team and social media partners to identify and champion innovation opportunities
  • Manage and interact with supporting agency partners, providing clear direction to ensure they deliver high-quality strategies, plans and results
  • Build the overarching framework and approach for identifying and working with social media influencers
  • Interface with key stakeholders and influencers across the company to ensure connectivity and alignment, this includes building a collaborative process and relationship with PR, Consumer Services, Corporate Communications and legal
  • Inform benchmarks, KPI’s and measurement plans to help teams evaluate and strengthen activations

Required skills and experience:
  • Bachelor’s Degree; Master’s preferred
  • 7+ years in experience in B2C marketing/communications with a brand(s) >$50MM in annual sales
  • 5+ years of agency experience with a focus on social
  • Content strategy and planning experience
  • Deep digital marketing expertise and experience
  • People management experience
  • Understanding of public relations and corporate social governance
  • Early adopter of new technologies … always curious
  • Unconcealed passion for food and lifestyle content
  • Hands-on expertise with social platforms especially Facebook, Instagram, Pinterest, Snapchat and Twitter
  • Demonstrated understanding of media (paid social, SEM/SEO)
  • Experience using social management tools such as Spredfast and Curalate
  • Easy collaborator and charismatic relationship builder
  • Strong executive presence and influence
  • Proven storyteller, self-starter and forward-thinker
  • Ability to travel up to 10%

Apply now.

BTG - Senior Manager, Product Marketing

BTG's a growing international specialist healthcare company. Our mission is to bring to market medical products that meet the needs of specialist healthcare physicians and their patients. We have an exciting opportunity for a Sr. Manager, Product Marketing at our office in Arden Hills, MN.

The Sr. Product Manager will develop and execute marketing strategies and plans for Interventional Oncology products in the BTG portfolio. This individual will lead and implement projects to support the products, interfacing with internal and external stakeholders to ensure a quality outcome, on strategy and on deadline.

  • Lead plans to optimize the commercial potential of BTG Interventional Oncology products approved in the US.
  • Manage promotional programs to support approved products in the US, including sales force support programs.
  • Identify gaps in understanding of market and customers; recommend and manage market programs to fill information gaps.
  • Integrate competitive analysis into commercial planning.
  • Collaborate with other functional areas to develop accurate, supportable product messages.
  • Implement the value proposition for the products, payor information and support.
  • Participate in annual budget planning to support promotional projects. Collaborate with multidisciplinary teams to prepare draft launch plans and budgets.
  • Collaborate with appropriate functions on projects to optimize reimbursement, trade and metrics.
  • Provide input into business development opportunities on an ad hoc basis.
  • Participate in marketing team functions, projects and activities including planning, budgeting, and brainstorming to optimize assets across the portfolio.
  • Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs.
  • Ensure compliance with all federal, state and local laws regulating commercial activities.
  • Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with BTG values.
The above duties and responsibilities are not an exhaustive list and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.

  • College or university degree required; MBA preferred
  • Minimum of five years’ experience in a medical device, commercial function
  • Demonstrated leadership, analytical and strategic skills
  • Proactive, forward-thinking approach; high initiative and self-motivated to manage projects with minimal oversight
  • Ability to lead high-level managers to compliance with milestones and deadlines
  • Excellent interpersonal and communication skills
  • Proven planning and organizational skills
  • Flexible and adaptable to changing environment and priorities. Ability to make independent decisions in accordance with knowledge of the business and those supported
  • Medical device commercial experience preferred, but not required
  • Payer/hospital reimbursement experience preferred

BTG is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values

Apply now.

Thursday, July 13, 2017

General Mills -Marketing Communications Assistant Manager – Media Monetization & Acquisition

We serve the world by making food people love.  As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth.  General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Old El Paso, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US$16.6 billion during fiscal 2016.

We seek out the best talent, provide them with rich development resources, support, and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who are leaders, innovators, and want to be part of a company that serves the world by making food people love.


This role is responsible for delivering on revenue goals and day-to-day management of ad operations for our Owned Media and Publishing team.

  • Lead monetization activities to achieve revenue and direct profit objectives through yield management and partnership development
  • Support manager in long-range planning through business modeling, forecasting, and road-map creation
  • Work with cross-functional teams to optimize and develop upon existing capabilities to drive additional revenue while continuing to improve site user experience
  • Lead member and subscriber acquisition by creating, executing, and analyzing acquisition strategies
  • Oversee ad tech stack and day-to-execution of internal/external ad campaigns
  • Maintain and optimize tech stack including programmatic auction systems
  • Support manager in long-range planning through business building, forecasting, and road-map creation
  • Lead member and subscriber acquisition by creating, executing, and analyzing acquisition strategies 
  • Develop and execute promotional/testing calendar for member and newsletter subscriber conversion
  • Bachelor’s Degree
  • 3-5 years experience in digital media strategy or publisher monetization/ad operations
  • Working knowledge of all things related to programmatic – ad serving (DFP experience preferred)
  • Data Management, real time bidding, tagging/tracking, optimization, etc.
  • Strong Project management skills and attention to detail
  • Agency and vendor relationship management experience

Monday, July 10, 2017

PadillaCRT - Assistant Account Executive - Manufacturing and Technology

Do you have a passion for technical subjects and want to challenge yourself at one of the best communications agencies in Minneapolis? Padilla is looking for an entry level communications professional who loves to write, is comfortable discussing ideas with journalists, understands how B2B brands think and is ready to join an established team and hit the ground running.
This role, which focuses on key manufacturing and technology clients, attracts professionals who:
  • have experience working directly with complex B2B brands in an agency or corporate role;
  • have received compliments on your technical or news writing
  • can navigate social channels
  • enjoy going beyond the task at hand to identify new ideas and opportunities for clients
  • can identify and execute trade media opportunities to generate coverage.
We evaluate co-workers on both chemistry and skills. You’ll be asked to complete our skills assessment, and we lean toward self-starters who love to work both independently and in a group. Points if you aren’t afraid to question the status quo or speak up with ideas that might just change the world.

What you get in return is an amazing place to work, free parking, opportunities for growth and education, cool co-workers, an environment that challenges you to be your best and so much more.
Padilla is an employee-owned firm and an Equal Opportunity Employer. We offer an exceptional work environment, which contributes to our recognition as America’s “Top Agency to Work For.”
Excellence. Integrity & Truthfulness. Generosity. Innovation & Creativity. Service & Servant Leadership. Inclusion. That's who we strive to be. And we’re seeking motivated individuals who want to grow with us.

If interested, check out our web site at

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.



1-3 years: Public Relations Marketing Communications

Friday, July 07, 2017

3M - Global Marketing Communications Specialist

Job Description:
3M is seeking a Global Marketing Communications Supervisor for the 3M Health Care Business Group’s -  Oral Care Solutions Division, located in Maplewood, MN.
Job Summary:
The person hired for the position of Global Marketing Communications Specialist will provide strategic direction and execution for global integrated communications plans that drive business growth and enhance 3M’s reputation and brand strategy. This position provides opportunities to demonstrate professionalism and expertise to influence the customer along the buyers’ journey and deliver 3M results. The ideal candidate has strong project management skills, a strategic approach to developing content across the customer buyer journey, and an executional mind-set. This role makes a difference!
 Primary Responsibilities include but are not limited to the following:
  • Provide global marketing communications leadership for oral care product portfolios
  • Plan, develop, execute and measure global integrated marketing communications strategies, plans, programs, campaigns and content to drive business growth and enhance reputation
  • Identify opportunities for replication of strategies, plans and/or programs by regions
  • Develop measurement techniques to assess results of programs and adjust plans as needed
  • Work with cross-functional teams to develop content strategies and plans that drive customer engagement across the buyer’s journey
  • Manage external creative resources and vendors
  • Ensure alignment to corporate and business brand strategy, identity and tone of voice
  • Establish and manage advertising/merchandise budget, monitoring and adjusting plans as needed
 Basic Qualifications:
  • Bachelor's degree or higher from an accredited institution
  • Minimum of five (5) years of combined experience in Communications and/or Marketing
  • Minimum of one (1) year of digital communications experience or similar (i.e. content creation, content marketing, online advertising, link strategy development, and/or tagging)
  • Minimum of two (2) years of cross-functional team experience
Preferred Qualifications:
  • Experience in in B2B communications preferrably in a health care or regulated industry environment
  • Understanding of digital marketing
  • Strong collaboration and team management skills
  • Experience with consumer insights
  • Comfortable with ambiguity and risk taking
  • Experience working in a matrixed organization – Ability to make strong business cases that lead to management support for programs
Location: Maplewood, MN
Travel: May include up to 10% domestic/international
Relocation: Is not authorized         
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Learn more about 3M’s creative solutions to the world’s problems at or on Twitter @3M or @3MNewsroom.3M is an equal opportunity employer.  3M  will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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