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Monday, May 21, 2018

Fraser - Marketing and Communications Specialist

Description

The Marketing & Communications Specialist furthers the visibility as a local, regional and national organization of excellence. This role significantly impacts the strategic plan of increasing visibility through a variety of marketing and communication activities, including but not limited to media relations work, public awareness activities and traditional communication vehicles.
Responsibilities:
  1. Establish, maintain and enhance positive relationships with Fraser constituents, including families served, volunteers, donors, and Fraser partners
  2. Partner with Fraser constituents to gather necessary marketing information
  3. Promote and protect the Fraser brand identity
  4. Develop and implement media relations activities. Write news releases, make media pitches, and establish relationships with media representatives to increase Fraser’s visibility and reputation
  5. Develop content for various Fraser media and marketing materials for the entire organization
  6. Manage Fraser presence at various workshops, trade shows, and other events
  7. Promote public relations support for Fraser special events
  8. Serve as a primary contact for social media networks and provides ongoing support for Fraser’s Facebook and other social media outlets
  9. Develop and recommend organizational media practices in partnership with the Marketing and Communications Program Manager
Benefits:
  • Scheduled performance feedback & opportunity for pay raises based on performance
  • Comprehensive benefits package including medical, dental, vision, and 403(b) retirement plan
  • Work-Life Balance; over 5 weeks of paid time off annually
  • Childcare discount at Fraser School
  • Referral bonuses
Location:
  • Richfield, MN
Schedule:
  • Full time, exempt position working 40 hours/week Monday-Friday during standard business hours
Education/Licensure:
  • BA/BS in Journalism or related field
Experience:
  • 3-5 years of related experience, including established relationships with media representatives, portfolio of related writing samples and resulting press clippings
Other Requirements:
  • A comprehensive understanding of traditional and new media functions
  • Excellent written and verbal communication skills, including demonstrated knowledge and use of the AP writing style
  • Strong interpersonal skills, with the ability to build relationships with various constituencies
  • Valid Minnesota Driver’s License with acceptable record 
  • Ability to pass a DHS background check
  • High level of attention to detail and organizational and work planning skills, with the demonstrated ability to meet deadlines
Fraser is an Affirmative Action and Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
This position will be posted at www.fraser.org until filled.

Friday, May 18, 2018

Mall of America + Fashion PR program

Job Description

PURPOSE: Responsible for assisting the Public Relations department in promoting Mall of America and working closely with the Mall of America Trend Specialist + Fashion PR program. Candidates should have strong interest in fashion and experience in styling as well as strong writing and communication skills. Experience in fashion, trends and retail is required. Must be able to confidently work and communicate clearly with a variety of personalities.

ESSENTIAL DUTIES:
  • Work closely with the Mall of America trend specialist to style featured outfits for media segments.
  • Work closely with Mall retailers to pull and return merchandise for media segments
  • Escort trend specialist to local TV and radio stations for media interviews and segments
  • Securely and responsibly transport materials needed for media interviews and segments from the Mall of America (or another specified site) to various locations in the Twin Cities metro area
  • Work closely with Fashion Public Relations Coordinator on the curation of @Moastyle Instagram account by assisting with style shoots, crafting Instagram stories, and drafting copy for Instagram posts.
  • Research and advise Mall of America on upcoming fashion and entertainment trends for media segments and Mall of America blog
  • Assist with media segment planning
  • Book models for media segments
  • Assist in coordinating and writing blog posts for Mall of America blog
  • Maintain the safety and cleanliness of the facility
  • Answer guest's questions and provide assistance when needed
  • Escort media crews throughout Mall of America
  • Assist Mall of America public relations department in any other areas of need


PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:
  • Strong interest in fashion, trends and pop culture
  • Pursuing a degree in public relations, journalism or fashion
  • Extraordinary verbal and written communication skills
  • Strong knowledge of computer and word processing applications
  • Strong organizational skills and ability to manage multiple assignments simultaneously
  • Assertive with a "can do" attitude and able to work independently as well as be a team player
Apply now.

Minnesota Vikings are seeking a Youth Marketing Intern

The Minnesota Vikings are seeking a Youth Marketing Intern who will assist with programs and initiatives that will develop the next generation of Vikings fans.  Additionally, this individual will aid in other team marketing engagements on game days, regional marketing events, and special Vikings team events.  The ideal candidate will be prepared to deal with fast paced nature of the National Football League while becoming an effective team player within the Vikings Marketing Department.  This is a full-time, full-season internship that requires availability from August, 2018 – May, 2019.

ESSENTIAL DUTIES & RESPONSIBILITIES
·       Assist with Youth Marketing database management and development.
·       Manage Vikings Kids Club database and membership fulfillment.
·       Assist in planning of the Vikings Explorers youth program and execution of the on-site events within the program. 
·       Assist with the on-site execution of the Vikings in-school mascot programs, Fuel Up to Play 60 and Viktor’s Quest to S.T.O.P Bullying.
·       Assist in the planning and production of the youth television show Vikings Huddle.
·       Collaborate with corporate partnerships team to ideate and execute enriching partner activations related to youth programming and marketing initiatives.
·       Assist in growing existing youth programs and developing new programs to enhance youth outreach.
·       Assist with on-site execution of the Sound the North traveling regional marketing activation, including extensive driving across Minnesota, North Dakota and South Dakota.
·       Aid with marketing activations at other Vikings special events including Training Camp, Draft Party, Taste of the Vikings, etc.
·       Assist with planning and execution of activation on the Commons Park during every Vikings home game, including overseeing game day staff.

QUALIFICATION REQUIREMENTS
·       Minimum of 4 year college degree
·       Relevant experiences in sports marketing is preferred.
·       The ability to work long, flexible hours including evenings, weekends and holidays.
·       Must be a positive team player with strong communication, organizational, interpersonal, and multi-tasking skills.
·       Desire to learn and advance knowledge and skills within the professional sports industry.
·       Familiarity with Office computer software will be required.

CONFIDENTIALITY REQUIREMENTS:  This position may require the individual to have access to confidential records and information.  To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
·       The ability to stand or walk for long periods of time. 
·       The ability to sit at a desk for long periods of time. 
·       Lifting up to 50 lbs. may be required for transportation of equipment
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
·       Standard office for regular office hours.
·       Events will vary from game day at U.S. Bank Stadium to other youth programs and team events including Training Camp, Taste of the Vikings, Draft Party, etc.


Wednesday, May 16, 2018

Blue Cross Blue Shield - Public Relations Specialist Senior Job

As a member of the Public Relations team, this position will serve as dedicated support to Provider Relations, evaluating existing communications channels and recommending and implementing new approaches in order to streamline communications efforts related to strategic communications initiatives. Position will assist with ongoing business communications while serving as the primary PR representative in cross-functional work teams at leadership/strategic levels and operational levels.


Accountabilities

1) Works with assigned business to align public relations strategy with business objectives; advises on optimal message content and timing; develops appropriate level of short term and long term support.

2) Contributes to the development and fostering of relationship with key media contacts.Serves as media contact and responds to media requests.

3) Serves as media contact and responds to media requests.

4) Provides business and consumer focused brand journalism for company blog.

5) Secures media placements related to assigned business areas and projects.

6) Coaches business partners on key message development and becoming effective company spokespersons.


Requirements 

  • Bachelor's degree and 7 years of public relations, communications, marketing communications.

  • Proven experience in effectively communicating with top-level executives and external stakeholders.

  • Exceptional collaboration skills with the ability to partner effectively within the company.

  • Demonstrable skills in media relations and social media development.

  • Demonstrated ability to present complex business ideas, strategies and results succinctly and persuasively at a senior executive level.

  • Demonstrates highly effective writing skills and verbal presentation skills that drives impactful stakeholder action.

  • Proficiency in Microsoft Office suite (Word, PowerPoint, Excel).

  • Strong team player able to work well across teams.

  • Knowledge of health industry overall and key Blue Cross strategic initiatives


Preferred Requirements

Knowledge of health industry preferred.


FLSA Status
Exempt

Blue Cross Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

https://careers.bluecrossmn.com/job/Eagan-Public-Relations-Specialist-Senior-Provider-Relations-Job-MN-55122/471563900/

Tuesday, May 15, 2018

Maccabee Public Relations - immediate opening for a Senior Account Executive

Maccabee Public Relations -- a five-time winner of Minnesota Business magazine’s “100 Best Places To Work” – has an immediate opening for a Senior Account Executive - Public Relations and Social Media with outstanding media pitching, writing and social media marketing skills.
 
What would make you a perfect candidate for this Maccabee PR career opportunity? First, you have three to seven years of agency or client-side experience in business writing and media relations/publicity. Your knowledge of food/ag, B2B technology and healthcare communications would be a plus. And your experience in the strategic use of Facebook, Instagram, Twitter, YouTube and other social channels -- along with your familiarity with digital content creation, multi-city event marketing and blogger/influencer relations -- make you our superstar. Personally, you’re a smart, creative PR professional known for collaborative relationships with your co-workers and clients, a can-do proactive attitude and a penchant for thoughtful strategic counsel. 
 
Sound like we’re describing you? Please send your resume to our EVP Gwen Chynoweth at gwen@maccabee.com.
 
Located in the historic North Loop district of downtown Minneapolis above Spoon & Stable restaurant, Maccabee has produced award-winning campaigns for clients ranging from RedBrick Health, Thomson Reuters, Delta Airlines’ MLT Vacations, M & M/Mars chocolate, Jostens, Cirque de Soleil and Caribou Coffee to OfficeMax, Deluxe Corp, CaringBridge, Kemps and Pilgrim’s Pride (Gold’n Plump and Just BARE chicken). Maccabee, winner of Promo Interactive’s “Best Viral Campaign” and the Silver Halo Award for “Best Cause Marketing Campaign,” offers a high-energy, nurturing culture fueled by a fierce dedication to professional development, training and advancement for every employee. Learn more about the joys of working at the Maccabee agency at www.maccabee.com, or follow us on Twitter, Facebook, LinkedIn, YouTube or on our MaccabeePR blog.

Best Buy - Social Media Specialist


Full Time
Job Description
What does a Best Buy Social Media Specialist do?
The Social Media Specialist role resides within the Enterprise Customer Care Social Connections & Innovation (SCI) team. The SCI team represents Best Buy as a concerned and connected retailer while interacting directly with customer-facing content viewable by the general online public. Social Media Specialists work cross-functionally with internal business partners to highlight trends and share insights to help influence business decisions. Excellent verbal/written communication, analytical/research and problem-solving skills are required as well as a professional and authentic demeanor when communicating with customers and business teams.

Remote applicants will be considered with the exception of the following states: Alaska, California, Washington, and Puerto Rico.
Key Responsibilities
  1. Resolve customer concerns/complaints through public postings in online communities, social networking sites, private messaging, email, written correspondence and direct telephone contact while conveying messaging that is in alignment with Best Buy's ethical, HR, legal, PR and privacy standards.
  2. Serve as a moderator, create brand promotional copy, and write knowledge articles for posting in the Best Buy Community Forum
  3. Provide customer and product insights gained in the community back through the team and organization
* All responsibilities noted in this job description are inclusive of both an in-office and remote work environment.
Basic Qualifications:
  • High School Diploma or equivalent education
  • 24 months of Customer Service Experience in Social Media, Retail, or Sales.
  • Strong writing acumen
  • Ability to work a schedule that includes evenings and weekends
Preferred Qualifications:
  • Bachelor's degree
  • Specific consumer electronics product and technical knowledge (e.g. computers, home theater, mobile, gaming, tablets, etc.)
  • Ability to read/write/speak Spanish or Portuguese fluently
  • Advanced proficiency in Microsoft Excel, including data and chart manipulation
  • Experience with social media content management or engagement platforms
Apply now.

Sunday, May 13, 2018

Land O’Lakes, Inc - Integrated Marketing Communications Specialist

Integrated Marketing Communications Specialist - (R-3533)

Description

 
The Corporate division encompasses the core operational support for all Land O’Lakes businesses. It includes Corporate Strategy, Corporate Communications, Land O’Lakes Foundation and Community Relations, Finance, Law, Member Relations, Facilities, Event Strategy, Security, Human Resources, Information Technology, Corporate Marketing and Government Relations.




 

Job Description and Qualifications

 
The Integrated Marketing Communications role at Land O’ Lakes is responsible for driving magnetic connections between our consumers, customers and our brands. IMC is part of the Corporate Marketing team and supports the business teams by providing marketing communications expertise.
 
Role Description
 
With Marketing and IMC leadership, you will participate in the development of brand strategy, which can include brand frameworks and customer journeys while managing the implementation and consistency of the brand guidelines.  In partnership with the IMC manager, you will participate in the development of the communications strategy and big ideas, in collaboration with the agenc(ies) that will drive business growth.
 
The primary focus will be to orchestrate and execute the marketing communication campaign/program with appropriate internal and external partners, to deliver against brand and communication plan & strategy. Partner with our cross functional teams to understand the return on our marketing communications investments and revise plans as needed as new learning and opportunities present themselves.  
 
The ideal candidate has a passion for building brands, is a story teller, and has a strong curiosity and engagement with the world. They should embrace and help drive change while being able to build genuine and authentic connections.
 
Required experience:
  • 4-year Undergraduate degree.
  • Experience in the business field including project management skills (in college or internship) with strong written and verbal skills.
  • Strong interpersonal and collaboration skills, flexibility and attentive to details.
Accountabilities
  • Manage the implementation and consistency of the brand guidelines.
  • Participate in the development of the communications strategy and big ideas, in collaboration with the agenc(ies) that will drive business growth. Continually refine ideas and the execution as new learning and opportunities present themselves. 
  • Orchestrate and execute communication campaign/program with appropriate internal and external partners, to deliver against brand and communication plan & strategy.
  • Proactively work with our cross functional teams to understand the return on our marketing communications investments and partner with the IMC Manager to revise plans as needed.
  • Communication campaigns include but are not limited to the following: advertising (digital, TV, print, social, point-of-sale, etc.), price promotion, influencer, PR, events, sampling, website, social media, email, direct mail, sales/broker/channel communication, etc. Manage communication budgets, and the review/approval of financial commitments, using LOL systems as appropriate. (i.e. Fusion, Allocadia, others).
  • Provide outside-in view of emerging communication trends, championing for consideration and/or testing.
  • Manage the marketing communication budgets, and the review/approval of financial commitments, using LOL systems as appropriate. (ie. Fusion, Allocadia, others).
Required (Basic) Experience & Education:
  • Bachelor’s degree in marketing communications-related field
  • 3+ years marketing campaign management experience.
  • Proficiency in Microsoft Office suite of applications
Preferred Experience & Education:
  • Experience in translating marketing objectives and strategies into engaging creative ideas
  • Demonstrated strong project management skills
  • Experience in B2B marketing communication 
Required Competencies & Other Skills:
  • Ability to comprehend the connection between creativity and business
  • Excellent analytical and proactive problem-solving skills; strong business acumen
  • Strong initiative skills—proven ability to work independently
  • Strong interpersonal and relationship-building skills
  • Excellent oral and written communications; including proven influencing capabilities across functions
  • Demonstrated ability to excel, adapt and be highly productive in a fast-paced environment
  • A desire to be part of a team effort to drive team and organizational success
  • Flexible, enthusiastic, eager to learn, and results-driven
  • High level of attention to detail and highly organized
Preferred Competencies & Other Skills:
  • Experience using a marketing budget tracking system and return on marketing investment tools
  • Experience in shopper marketing
  • Experience in influencer marketing
Percentage of Travel: Mid-level
  • 10-20%
EOE M/F/Vets/Disabled. Land O’Lakes, Inc. enforces a policy of maintaining a drug-free workforce, including pre-employment substance abuse testing.

Saturday, May 12, 2018

H.B. Fuller - Communications Specialist

Job Description
H.B. Fuller is a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemicals across all industries throughout the world.  While our products are virtually invisible, they play a vital role in ensuring the quality of modern life and we are committed to connecting what matters to solve some of the world's biggest adhesion challenges.

Communications Specialist; St. Paul, MN

H.B. Fuller is seeking an experienced Business Communications Specialist to work closely with key stakeholders, including marketing managers and commercial directors, and will coordinate the design, printing and/or distribution of print and digital content to support sales and marketing campaigns as well as large events, such as trade shows, webinars and other industry events. To drive profitable growth and win with customers, the successful candidate will work on his/her own initiative, or as part of a team, to deliver communications materials and activities that are aligned with the company’s strategic plan and drive employee engagement, strengthen the H.B. Fuller brand, and increase demand for the company’s products and services. The position is located at the company’s global headquarters in Vadnais Heights, MN.


Description:


The Communications Specialist will have primary responsibilities in the areas of content management, brand support, and event coordination.
Responsibilities include but are not limited to:
Content Management (60%)
  • Partner with business and communications team to create content for marketing materials, including product brochures; sales, technical and executive presentations; and other external communications materials.
  • Support digital marketing efforts by generating content for web pages, blog posts, social media channels, email marketing, and other digital marketing campaigns (Google AdWords, LinkedIn promoted posts, etc.).
  • Coordinate business communications and PR for new product launches and other regional news events.

Brand Support (20%)
  • Communicate and enforce consistent use of corporate and product/market brand identity standards.
  • Partner with regional businesses to develop and deploy marketing initiatives and campaigns.
  • Manage the work of creative agencies and communications vendors and contractors, such as translators, designers, photographers, A/V teams, etc. Serve as liaison between sales and marketing teams and agencies/vendors.

Event Coordination (20%)
  • Partner with marketing managers to support H.B. Fuller’s participation in regional trade shows, media events and other, externally-focused company events:
  • Advise key stakeholders on event-related strategy and manage events from initial invitation process to post-event follow-up with participants;
  • Partner with key stakeholders and external vendors to develop key messages, associated PR and/or editorial content, stand design and sales/marketing collateral;
  • Source promotional items and manage customer/supplier e-mail marketing
  • Develop and implement lead generation process for trade shows and other marketing events
  • Quantify success metrics, measure event outcomes and report key findings to business leaders.


Requirements: 

  • Bachelor’s degree in communications, marketing, business administration or equivalent
  • At least 3+ years of directly related experience
  • Ability to manage creative processes and deliver consistent, aligned content across multiple communications channels, including advertising, websites, social media, trade shows and events, media relations, content development, partner programs, and other key communications vehicles and activities
  • Demonstration of excellent writing, editing and presentation skills along with portfolio of print materials
  • Ability to develop and implement strong external communications strategies, plans and programs
  • Ability to manage budgets and outside vendors
  • Ability to project manage with a demonstrated success with prioritization and multitasking

Preferred Qualifications include:
  • Knowledge of the adhesives industry
  • Working knowledge of Spanish
  • Ability to influence and motivate others, without direct reporting authority
  • Experience creating marketing communications materials using design software, such as Adobe Creative Suite or other, similar applications

For more information and to apply, go to:  http://jobs.hbfuller.com/
www.connectingwhatmatters.com
www.hbfuller.com/connect
Equal Opportunity Employer: Minorities, Women, Veterans, Disabilities
Job Location
Vadnais Heights, Minnesota, United States
Position Type
Full-Time/Regular
Apply mow.

Friday, May 11, 2018

Padilla - Account Executive, PR & Marketing Communications

Do you have a passion for technical subjects and want to challenge yourself at one of the best communication agencies in Minneapolis? Padilla is looking for a communication professional who is ready to join an established, busy team and hit the ground running.

This Account Executive role, which focuses on key manufacturing and technology clients, is perfect for professionals who:
  • love to write
  • can identify and execute trade media opportunities to generate coverage
  • can navigate social channels
  • enjoy going beyond the task at hand to identify new ideas and opportunities for clients
  • want experience working directly with complex B2B brands in an agency or corporate role
As an Account Executive, you’ll work with and provide support to a number of teams, so flexibility and a team attitude are key. You should be comfortable balancing multiple assignments at once and thinking independently, knowing your team is there to support you.
Typical assignments require communication skills including writing, digital and social media content management, media pitching, media list development, research, project coordination and event work. This development position offers generous training opportunities that pick up where your college work and communication positions left off.
We evaluate co-workers on both chemistry and skills. You’ll be asked to complete our skills assessment, and we lean toward self-starters who love to work both independently and in a group. Points if you aren’t afraid to question the status quo or speak up with ideas that might just change the world.
What you get in return is an amazing place to work, free parking, opportunities for growth and education, cool co-workers, an environment that challenges you to be your best and so much more.
Excellence. Integrity & Truthfulness. Generosity. Innovation & Creativity. Service & Servant Leadership. Inclusion. That's who we strive to be. And we’re seeking motivated individuals who want to grow with us.
DUTIES AND RESPONSIBILITIES
  • Write for different communication disciplines: news releases, feature articles, blogs, PowerPoint presentations, digital and social media content, marketing materials, employee relations materials, op-eds, speeches, etc.
  • Assist in developing and managing client plans, budgets, timelines and project matrices
  • Assist in the execution of public relations initiatives, including media interviews/tours, brochures/newsletters, digital and online campaigns, surveys, special events, etc.
  • Pitch stories that might feature or include clients; this could also include media monitoring, building and maintaining media lists, coordinating and/or implementing media tours, etc.
  • Support client event activities by overseeing travel, vendor coordination and other details
  • Support team new business efforts including researching prospects and participating In RFP responses and new business presentation preparations
  • Meet all deadlines and keep supervisors informed of progress on projects
  • Attend all team meetings; come prepared, take notes and follow through on any commitments you make in these meetings
  • Properly delegate assignments to other staff members, be responsive to issues/concerns/workload of team members
  • Manage-up: Make sure your supervisors are doing their part so that your needs are being met and you are being supported in delivering upon your obligations to clients, colleagues, the media, business partners, etc.
  • Travel as needed for client meetings and/or media/special events
  • Other duties and responsibilities as assigned
COMPETENCIES
  • Builds relationships
  • Solves problems
  • Takes initiative
  • Networking
  • Personal leadership
 REQUIREMENTS
  • Bachelor’s degree in communication, public relations, marketing, journalism or related field
  • Minimum of three years of marketing-related experience
  • Strong verbal and written communication skills
  • Excellent time management skills
  • Demonstrated desire for continuous learning

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.