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Tuesday, December 16, 2014

Mystic Lake Casino and Hotel - Social Media Manager - SMSC

Job Summary:
Responsible for overseeing the Internet-based advertising efforts of Shakopee Mdewakanton Sioux Community.  Implement Shakopee Mdewakanton Sioux Community’s social media strategy, develop brand awareness, and generate inbound traffic.  Coordinate with the internal Marketing team, SMSC Enterprises and Departments to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.  Ensure the Shakopee Mdewakanton Sioux Community’s brand image or the features of the company that make it recognizable to the public are well represented online. Ensure the brand being displayed online is in line with efforts offline, such as print or television ads.

Budget/Asset Responsibilities:
Assists in preparing and maintaining the budget for social media.  Reports variances and submits supporting documentation on departmental activity.

Job Duties:
  1. Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all Shakopee Mdewakanton Sioux Community’s brands.  Create interactive, custom social media content and distribute with precision across global social networks.
  2. Implement and manage social media profiles including but not limited to: Facebook, Twitter, Four Square, LinkedIn, Instagram, HootSuite/SproutSocial, Pinterest, etc.  Develop easy-to-use, clear, concise, comprehensible content. Create Internet ads (Facebook, Google, Bing/Yahoo, etc.). Monitor Shakopee Mdewakanton Sioux Community’s online reputation. Approve or delete comments on blogs or articles, highlight and encourage positive comments, conduct interviews and take photos of the subject, follow up on responses.
  3. Experiment with new and alternative ways to leverage social media activities (“marketing R&D”).  Monitor trends in social media tools, applications and appropriately apply that knowledge to increasing the use of social media at Shakopee Mdewakanton Sioux Community.
  4. Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services.
  5. Measure the impact of social media on the overall marketing efforts. Analyze and report metrics for complete social media programs effectively and confidently in one dashboard. Report on financial and quantitative results.
  6. Maximize, improve and utilize Search Engine Optimization to ensure that the company's website is easily located by search engines and shows up at the top of searches for certain keywords. Drive traffic to websites using a variety of methods.
  7. Study market research that provides information about the target customers Shakopee Mdewakanton Sioux Community is interested in and make informed choices about what sites are most beneficial for advertising.  Research and develop relationships with websites to obtain quality links.
  8. Post monthly Facebook Exclusive offers and create other social media promotions. Create Eblasts and newsletters utilizing email software (ie. Vertical Response, Mail Chimp, etc.). Manage and deliver email lists, design and deliver emails, craft email campaigns and follow up on responses. In conjunction with the web designer, update Shakopee Mdewakanton Sioux Community’s website content to reflect current programs, promotions, etc.
  9. Research and develop a mobile app for any and all appropriate Shakopee Mdewakanton Sioux Community enterprises.  In conjunction with the web designer, create and/or maintain Shakopee Mdewakanton Sioux Community’s mobile website.

Job Requirements


Job Requirements:
  1. Any combination of a post-high school education in Marketing or related field and experience in social media to equal seven years.  Bachelor’s degree preferred.
  2. Experience designing, executing and maintaining any form of online marketing for a mid-sized company (50+ employees).
  3. Experience with web development and design.
  4. Demonstrated experience using hard data and metrics to measure performance, determine improvements and innovations, and to support project requests from partner teams.
  5. Experience in leading successful cross-functional teams, achieving on-time goals and maintaining budget levels. 
  6. Proficient in MS Office, Photoshop Suite (InDesign, Photoshop, Flash) and web design skills (HTML, XML, Drupal/Joomla, Wordpress, CSS).   Experience with SEO/SEM required. 
  7. Excellent verbal and written communication skills.
Apply online now.

Friday, December 12, 2014

StoryTeller - Associate Account Strategist

Associate Account Strategist

StoryTeller is looking for a bright and talented Associate Account Strategist to join our inbound marketing team. Are you self-directed and self-motivated? Do you geek out over marketing results and crave analytics? Or, do you simply have a love of marketing? You may be a good fit for us. StoryTeller is a growing, fast-paced company that looks for leaders at every position.
The ideal candidate will: 
  • Have excellent writing and copy editing skills.
  • Have a firm grasp of search and content marketing.
  • Be able to manage tasks for multiple clients in a variety of industries.
  • Be a content creator with an analytical mind.
  • Work successfully in a group and independently.
  • Be highly organized.
  • The ability to thrive in a changing industry.
  • Magnetic and engaging personality.
Please take a moment and tell us about yourself. We'll be in touch if it seems you'd be a fit for the StoryTeller team and culture!

Thursday, December 11, 2014

Weber Shandwick seeks Financial Services expert

Position Overview:
The Minneapolis office of Weber Shandwick is looking for PR professional with 5-8 years of experience to join our Financial Services team.  We’re looking for aAccount Supervisor with experience working with clients in the corporate, financial services, government and healthcare and/or technology sectors.
 The ideal candidate will be either:
  • Someone who has experience working on integrated marketing campaigns, including influencer engagement, social media, media relations, online promotion, materials development and local market outreach.  Strong writing and planning skills are a must.
  • Or, a “news hound” with a passion for following the news, building media relationships and developing strong storylines that generate media interest.
 Essential Competencies and Attributes:
  • Strong interest in how content marketing is evolving and how audiences are receiving, consuming and acting on information
  • Ability to creatively leverage content across multiple channels to engage media and client audiences
  • Experience in both traditional media strategies as well as social media strategies and campaigns
  • Strong media relations skills with proven experience pitching and securing stories
  • Solid technical writing skills, including experience writing  bylined articles for publication
  • Ability to multi-task and prioritize engagement activities across a variety of client accounts
  • Experience working directly with clients
  • Experience working in a team-based environment
 Responsibilities include but are not limited to:
  • Conduct business, personal finance, technology, trade media and other influencer outreach
  • Work collaboratively with the client and senior leaders on accounts
  • Work collaboratively as part of an agency team across multiple client business units and multiple Weber Shandwick offices
  • Occasional travel
 Qualifications:  
  • BA or BS in journalism, business, communications or public relations degree
  • PR agency experience desired but not required
  • Passion for public relations and its importance in meeting and advancing an organization’s business goals
 What’s in it For You?
  • Our office has earned local recognition for our ‘great place to work’ environment.  We operate under a collegial model where all voices are appreciated.
  • You’ll join a firm at the forefront of the industry in engaging audiences using integrated social, mobile, digital and traditional communications strategies.
  • You’ll work with colleagues who are leaders in their fields and have the opportunity to work on local and global accounts.
 About Us
Weber Shandwick is a leading global PR agency. Our success is built on a deep commitment to client service, our people, creativity, collaboration, and engaging stakeholders in new and creative ways to build brands and reputations. We employ some of the best in the industry, working across sectors including consumer, financial services, healthcare, technology, public affairs, crisis management, digital and CSR.  Weber Shandwick was just recently named 2014 Global Agency of the Year by The Holmes Report, which highlighted Weber Shandwick’s “consistent geographic excellence” in addition to the firm’s outperformance of the market. The firm’s innovative digital capabilities including Mediaco -- Weber Shandwick’s award-winning content publishing and distribution offering -- were highlighted as well.  We’ve also won numerous “best place to work” awards around the world.
To apply for this position, please go to webershandwick.com/work-with-us and search Minneapolis jobs.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status.

Tuesday, December 09, 2014

Horizontal Integration - Product Marketing and Communications Manager

Summary: Looking for a Product Marketing & Communications Manager within our Investment Products and Solutions group.
Responsibilities:
• Create marketing and communication plans to support product initiatives, working with large cross-functional teams across the organization to ensure alignment and integration.
• Plans, writes and implements marketing and communication strategies and tactics that support integrated plans. Works individually or with a team to prepare communications, sales literature, etc.
• Serve as primary liaison with internal partners – legal, compliance, creative services, production services, product development, trading desk, etc.
• Drive measurable program results by tracking program participation and results and provide recommendations for improvements, execute approved recommendations quickly.
Required:
• Bachelor’s Degree in Marketing, Communications or equivalent in a related field
• 5+ years of relevant experience in the financial services industry
• Strong knowledge of investment products and services (i.e. mutual funds, ETFs, equities, bonds, UITs, investment research, etc.)
• Strong, demonstrated writing skills -- including content research and audience strategies
• Proven ability to motivate and influence internal partners
• Demonstrated ability to work as a leader within teams and ability to influence others
• Exceptional marketing, communication, project management and organizational skills
• Experience in developing and implementing marketing and communication strategies
• Capable of interacting with variety of individuals cross-organizationally
• Must be a self-starter and have ability to work independently
• Proven ability to think fast, respond quickly and learn quickly in a fast-paced environment
• Proven ability to prioritize, coupled with strong attention to detail
• Required Licenses: Series 7 required or ability to obtain within 90 days.

About Horizontal Integration:

At Horizontal Integration we find qualified, talented professionals from every discipline representing every skill set. We recruit and place our professionals in the way that's most efficient for our clients.

Friday, December 05, 2014

Beehive PR - Account Coordinator



Account Coordinator

Beehive PR is looking for an account coordinator to join our St. Paul agency. The coordinator will support account teams serving retail, med tech and education clients. The ideal candidate has completed a relevant internship and has 1-2 years of agency experience, including writing, project management, digital/social media strategy, research and analysis.

Skills:
·         Stellar communicator; confident presenter; excellent writer across channels and brand voices
·         Fresh, creative thinker who shows initiative, confidence and drive
·         Knowledgeable about social media monitoring and research tools and best practices
·         Proven researcher who has a desire to continually learn; skilled in data analysis
·         Account manager who completes error-free work on time, on strategy, on budget
·         Skilled at managing multiple projects and tight deadlines with thoughtfulness, speed and focus
·         Collaborative, energetic, positive and fun
·         Focused, efficient, flexible and productive
·         Self-aware and committed to learning and growing – personally and professionally
·         Candid and honest; drama adverse
·         Is able to live agency’s core values: Strengths-driven, energized, partners, authentic, accountable, dynamic


Position Requirements:
·         Bachelor’s degree in communications, marketing, public relations or related field
·         Completed at least one internship in relevant field
·         1 – 2 years professional experience in PR/marketing/digital in addition to internship
·         Agency or professional services firm experience strongly preferred  


What You’ll Get:
·         An opportunity to join one of the “Top 50 Places to Work in PR” (PR News, 2014)
·         A chance to join an energized, inspired team doing positively brilliant work
·         A vibrant, supportive and welcoming workplace
·         Challenging and exciting clients and strategic work

Applications can be emailed to Rebecca Martin (rmartin@beehivepr.biz). Deadline: 12/12/14. No phone calls, please.

Beehive PR Seeks GRAPHIC DESIGN & MARKETING Intern



GRAPHIC DESIGN & MARKETING Intern Position Description

Responsibilities
  • Assist in concepting and design print and digital creative to support clients’ communication goals. Projects include (but are not limited to): posters, infographics, social media, presentations, web video, event promotion materials, HTML emails and website graphics
  • Assist with monitoring project status and follow through on all phases of production
  • Help compile monthly results coverage reports and dashboards
  • Blog writing, content curation
  • Assist with competitive and secondary research
  • Support agency marketing plan (social/digital, awards, website, etc.)
  • Materials preparation/document formatting
  • Administrative: answering phones, setting up meetings, distributing mail, couriers

Opportunities
  • A rich, well-rounded internship that will provide marketable, on-the-job design and marketing experience
  • Senior-level mentoring, coaching and networking support
  • An opportunity to work at one of the “Top 50 Places to Work in PR” (PR News, 2014)
  • A chance to join an energized, inspired team doing positively brilliant work
  • A vibrant, supportive and welcoming workplace

Core Competencies
  • Has superior graphic design skills (please provide portfolio)
  • Excellent verbal and written communication skills (please provide one writing sample)
  • Manages time effectively; prioritizes appropriately; asks good questions; produces work efficiently and accurately; follows directions closely; stays focused and productive during business hours
  • Shows urgency for work; follows up promptly to requests
  • Demonstrates flexibility; deals effectively with a variety of tasks; adapts to changing priorities; demonstrates tolerance for risk and deadlines; works effectively under pressure
  • Demonstrates an eagerness to learn, set goals, accept feedback and grow
  • Has a good sense of humor, a consistently positive attitude and a strong desire to achieve
  • Shows general business acumen; news consciousness, cultural consciousness, social consciousness

Qualifications
  • Bachelor’s degree in graphic design or related field of study
  • Proven experience using the following programs: Adobe create suite: Illustrator, InDesign, Photoshop (CS6); Microsoft Power Point, Keynote, iMovie, Adobe Acrobat Pro, WordPress (bonus points for experience with Final Cut Pro)
  • Understanding of printing processes, photography, illustration, typography and interactive media
  • Reliable transportation for running errands, staffing events, etc.
  • Preference will be given to local/regional candidates and candidates with previous internship experience

Additional Details
  • Six-month, 40 hours/week full-time commitment
  • Hours: Monday – Friday, 8:30 AM – 5 PM
  • Paid company holidays + additional PTO days (for illness/vacation)

Wednesday, December 03, 2014

Kohnstamm Communications – Account Executive – Business Team



Due to continued strong growth, nationally recognized Kohnstamm Communications is seeking an Account Executive to join its Business team, working with fast-growth and exciting brands focused primarily in the B2B space. A former Holmes Report Boutique Agency of the Year, Kohnstamm is currently ranked No. 3 among Best Food and Beverage PR Firms and No. 8 among Best CSR and Corporate Conscience PR Firms by topPRagencies.com.

The B2B Account Executive (AE) is responsible for managing key client relationships and projects that generate creative and transformational outcomes. Duties include development, implementation, and coordination of business media in support of clients positioning and communications objectives. The goal is to fuel client marketing objectives and establish and maintain a favorable image with investors, potential customers, employees, key opinion leaders and the public. The AE will have a pulse on the competitive and industry landscape and serves as a key contact to client stakeholders.

The Account Executive must understand how businesses work and possess solid knowledge in current and future business policies, practices, trends and information affecting his/her client disciplines. A dedication to meeting client expectations, an ability to create value amidst ambiguity and a focus on achieving results are key attributes for success. 

With superior media relations skills and a proven track record in national and regional placements, the AE will act as a collaborative and consultative client partner with significant client contact – from leading media tours and client meetings to reporting campaign results. The AE must possess advanced communication skills (written, verbal, presentation), a self-directed nature, and the ability to collaborate as part of a cohesive team. As a skilled time manager, the AE is able to concentrate efforts on the most important priorities and will ensure a seamless plan and process for moving client work forward on time and within budget.

Twin-Cities based Kohnstamm Communications serves as a trusted advisor to a dynamic portfolio of national clients, and the marketing industry has taken notice.  The firm has built its reputation by delivering client-focused, results-oriented marketing communications strategies that consistently exceed expectations. We’re looking for intensely focused, smart and PR-savvy individuals to continue that work into 2015 and beyond.

If you have what it takes to join our growing team, please submit your resume and letter of interest, along with salary requirements, to Kohnstamm Communications: contact@kohnstamm.com.