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Tuesday, November 20, 2018

North Central University - Marketing Specialist

Position Title: 
Marketing Specialist
Job Type
Full Time
Department
Director of Marketing

Position Purpose

Has a broad knowledge base in all forms and digital media and marketing best practices.
100% enrollment generating roles, primarily in undergraduate, graduate, and academic partners. Will project manage enrollment based campaigns, and complete reporting in a timely and organized manner.

Key Result Areas and Essential and Secondary Functions:

Graphic design and writing
  • Executes the creation of material with graphic design, follows style and language guide closely
  • Content writing as needed for campaign specific materials
Digital media and marketing support
  • Helps support SEO and analytics
  • Helps support paid digital ads
  • Assists in executing various aspects of marketing campaigns
  • Establishes engagement goals, track analytics, report on metrics, compare goals to actuals.
  • Collaborates on paid social media strategies
  • Assists with web content updates
Job Qualifications
Minimum Education and Experience
  • Bachelors Degree, in related field.
  • Preferred higher educational experience.
Knowledge, Skills, and Abilities
  • Proficient knowledge in:
  • Creative Cloud
Primary:
  • Proficient in Adobe Creative Cloud programs including Photoshop, InDesign, and Illustrator
  • High attention to detail
  • Extremely organized and excellent at managing projects
  • Ability to follow clearly defined style and language guides
  • Strong writing and grammatical skills
  • Familiarity with Google Adwords
  • Secondary:
  • Familiarity with Google Analytics
  • Knowledge of digital marketing and SEO best practices
  • Knowledge of Christian higher education market
  • Desire to work in a collaborative environment
Working Conditions and Frequency
Environmental Conditions:
  • Daily exposure to repetitive motions of the fingers, hands and wrists.

Horizontal Integratipn - Public Relations Specialist

Description


We are looking for a creative and agile thinker and do-er who is passionate about consumer-centric ideas, culture and brand-building. Join us to make an impact and drive the development and execution of modern brand PR plans for some of the most beloved brands in the world.
• Be the PR expert on a cross-functional marketing team that builds talk-worthy brand actions and news that consumers care about
• Connect with culture, influencers, and media partners to amplify brand actions that provide value to our consumers
• Understand major pillars in culture (ie- food, fashion, music, sports, gaming, wellness) and how ideas can be built and expanded through the fans that exist within the subcultures of each
• Leverage key cultural moments to ensure that PR executions are timely, relevant, and impactful
• Nurture and maintain relationships with key media contacts and influencers
• Turn fans into media and know how to identify and build an audience
• Consult, coach, and guide teams to great PR activations that build our brands
• Develop a KPI system to better understand what’s working and what’s not
• Identify/ manage PR agencies
Qualifications:
• BA in Communication or related degree
• 5-10 years of relevant experience
• Experience in strategic decision-making and execution across all the available PR levers; traditional media relations, media partners, cultural influencers, content creators, social channels, etc.
• A true lover of all things culture
• Relationship and solution-oriented

#KRT
Horizontal Integration is proud to be an Equal Opportunity and Affirmative Action Employer.  We  seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law. 
In addition, Horizontal Integration will provide reasonable accommodations for qualified individuals with disabilities.  If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontalintegration.com.  

 Appltr nkor

Monday, November 19, 2018

US Bank - Social Media Brand Specialist 2-180042624

esired: Social Media Management
Social Media Brand Specialist 2-180042624

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
The Brand, Social Media and Content Marketing Team at U.S. Bank is seeking a Wealth Management brand and content specialist to join our growing team. The job involves creating, editing and curating content for financial advisors and bankers engaged in a social selling program, as well as serving as a brand advocate for the Wealth Management business line. The employee will work closely with the Wealth Management marketing team to understand the audience needs, brand attributes, and content strategy for the distinct segments of U.S. Bank’s high-net-worth client base (PWM, PCG, USBI, Ascent) and use this knowledge to craft compelling, relevant content for social media.
The ideal candidate will have deep knowledge of best practices in social media (particularly LinkedIn), the drive to stay abreast of trends and changes in social media, and the diligence to ensure that published content meets regulatory requirements and aligns with brand and business objectives. Excellent communication skills are essential.

Responsibilities include:

  • Create and/or manage production of social media content based on the bank’s thought leadership and proprietary insights. Content may include copy, graphics, photos and video. (Write copy, select images for Hearsay, Elevate, LinkedIn, and social ads for Wealth Management campaigns)
  • Create and maintain an editorial calendar, in collaboration with other content creators at U.S. Bank (corp comms, content marketing, financial education, etc.)
  • Recommend external (third-party) news and informative articles for Wealth Management advisors to share with clients via their personal social media accounts. (Draft the monthly Hearsay campaigns for each of the four segments)
  • Publish content to a library within a social media management tool. (Hearsay Social, LinkedIn Elevate, Spredfast)
  • Serve as a brand expert in the four segments of U.S. Bank’s Wealth Management audience (Ascent, PCG, PWM, USBI)/ Review marketing and communications materials for adherence to brand guidelines for Wealth Management audience segments. Criteria include copywriting, image selection, visual components, web design, and overall messaging/themes.
  • Coordinate pre-approval of content with members of the appropriate compliance departments. Learn and follow regulatory requirements for appropriate language and disclosures related to financial topics. (Submit CAT and Adtrax requests)
  • Use advisor feedback and data from our Social Intelligence team to improve content and suggest improvements to the overall program or strategy.
  • Provide assistance as needed to Wealth Management business lines in onboarding new program participants and troubleshooting the social selling tools. (Help support Katie as requested)

Qualifications
Basic Qualifications
  • Bachelor's degree, or equivalent work experience
  • Two to four years of social media communications or related experience

Preferred Skills/Experience
  • Demonstrable strong written and verbal communication skills
  • Ability to manage multiple projects while adhering to deadlines
  • Active use of social media (especially LinkedIn) in a professional context
  • Experience in brand management
  • Experience creating content within a regulated industry such as finance, healthcare or insurance
  • Familiarity with digital and social selling tools such as Hearsay Social and Salesforce
  • Ability to create and edit vide
Apply now.

Tuesday, November 13, 2018

Wells Fargo - Public Relations Lead (Communications Advisor)


Job Description
At Wells Fargo, we have one goal: to satisfy our customers’ financial needs and help them achieve their dreams. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.
Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.
Stakeholder Relations brings together teams responsible for engaging with the company’s critical stakeholders. Responsible for monitoring the current environment and developing comprehensive stakeholder strategies across various influencer groups, the team includes:  Corporate Communications, Government Relations & Public Policy, Investor Relations, Philanthropy, Community Relations and Diversity & Inclusion.
Reporting to a Wholesale Banking Corporate Communications Manager, this position will focus on promoting and protecting Wells Fargo’s reputation through creative storytelling and media relations, on behalf of Commercial Banking.  He / she will develop and execute the media relations strategy for the Specialized Industries Group and Government & Institutional Banking (GIB) within Commercial Banking, securing proactive media coverage, supporting executive advocacy, and providing crisis communications and reputation management.
This position can be located in San Francisco, CA, Charlotte, NC, or Minneapolis, MN and does not offer relocation assistance.
Specific responsibilities include:
  • Serve as a trusted advisor to senior executives on messaging, reputation and issues management, media relations, and crisis communications
  • Lead thought leadership initiatives and identify media opportunities for business leaders
  • Develop and implement strategic communications plans for multiple business lines that incorporate multiple channels, including external, internal, media, social, executive and owned
  • Write and edit a variety of complex and/or sensitive external communications including press releases, talking points, speeches, social media content and executive summaries
  • Create a master regional narrative, update on regular basis, and leverage with communicators and other stakeholders
  • Identify proactive external engagements to advance storytelling and best position executives and company
  • Seek opportunities to fully leverage internal and external channels to tell and amplify our story
  • Track and measure results of plan to ensure that results are in line with intended outcomes and business objectives
  • Develop and maintain solid working relationships with local and industry media outlets
  • Develop strategic responses to media inquiries and provide heads-up notifications to leaders as appropriate
  • Partner with peers and other Corporate Communications teams and across other business lines of Wells Fargo to ensure coordination, consistency, and efficiency of resources
Depending on the volume of applications received, this job posting may be removed prior to the indicated close date.


Required Qualifications
  • 7+ years of communications experience in one or more of the following disciplines: public relations, media relations or corporate communications




Other Desired Qualifications
  • Experience developing integrated communications strategies and plans that align with business objectives
  • Experience prepping and counseling senior executives for high profile/high stakes media interviews
  • Experience in crisis communications or issues management, particularly for a large-consumer oriented organization
  • Experience developing compelling content and leveraging multiple channels for creative storytelling
  • Experience building strong relationships and working across large organizations
Apply now

Monday, November 12, 2018

Medtronic - Brand/Marketing Communications Specialist

Careers that Change Lives 

As a Brand/Communications Specialist within the Restorative Therapies Group (RTG), Pain Therapies, you will be responsible for delivering marketing communications tactics that generate awareness, influence behavior and drive adoption of assigned therapies. You will be responsible for collaborating with product and therapy marketing teams to create effective, customer-centric communications that advance business objectives and deliver results. You will use your excellent relationship building and collaboration skills to sustain strong partnerships with your peers in RTG Communications.  In this role you will report to the Senior Manager, Brand/Marketing Communications.

A Day in the Life
  • Develop and implement integrated marketing communication tactics that facilitate the achievement of business objectives in support of promotional initiatives. Tactics include conference graphics, videos, and promotional materials; brochures; sell sheets; mailers; and digital media (web sites, social media, email).
  • Coordinate photo and video shoots to support product launches and campaigns
  • Track, measure, and analyze the results of communications tactics.Act as brand steward and support efforts in creating on-brand positioning, messaging, strategies and tactics for assigned therapies/products
  • Partner with therapy/product marketing colleagues to ensure the successful development and execution of tactics that are cost effective and produce measurable results
  • Manage projects, budgets, and vendors to ensure the timely, cost-effective delivery of high-quality, on-brand work.
  • Collaborate with peers in RTG Communications to continuously improve systems and processes, solve problems, and improve the effectiveness of the job or the business function.
  • Communicate across functions to share information, status, needs and issues in order to inform, gain input and support decision-making.
  • Build and sustain strong, collaborative relationships with business partners, and peers in functions including Legal, Clinical, Regulatory, and Marketing.
General responsibilities may include the following and other duties may be assigned.
  • Plans, creates, and produces marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives.
  • Produces informational material for the sales force and for communications media to reach maximum number of customers and prospects.
  • Evaluates and modifies promotion or advertising programs.
  • Prepares and/or approves all technical and artistic phases of the finished promotional material.
  • Consults with company management, product managers, sales department, and advertising agencies to develop and implement promotional plans and recommend sales philosophy, approach, and media.
  • May purchase promotional materials including, but not limited to, displays/signage/pre-packs, promotional printing, coupons, premiums, art, and photography.
  • May perform, coordinate, or oversee activities such as layout, sales kit preparation, display arrangement, internet promotions and sales outline writing.
  • May choose agency and source of placement.
Must Have: Minimum Requirements 
  • Bachelor’s degree in Marketing, Communications, or related field and at least 2+ years of Marketing and/or Communications experience 
  • Experience in developing, implementing, and measuring business-to business and business- to- consumer marketing communications tactics/programs, using multiple channels, including digital/social media.
  • Experience developing compelling promotional content for across channels, with a focus on digital media.
Nice to Have 
  • Knowledge of RTG therapies.
  • Digital marketing experience
  • Experience with medical technology/medical device industry
  • Excellent interpersonal skills to enable effective relationships across a variety of functions and with all levels of management and employees.
  • Experience successfully managing budgets and outside resources.
  • Strong oral and written communication skills.
  • Exceptional project management and organizational skills.
  • Ability to work with complex and sensitive information.
  • Ability to work independently and excel under pressure and tight deadlines.
  • Independent thinker

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Day in the Life section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Thursday, November 08, 2018

CBRE - Communication Specialist


The Communication Specialist are responsible for the tactical execution of media relations, social media and advertising, under the direct supervision of a PR Manager, Marketing Manager and/or Marketing Director, and with strategic oversight by the Sr. Director of PR for the U.S.

The Communications Specialist position requires a strong, working understanding of the media, an ability to effectively write for a news audience, including using the appropriate format, tone and AP style, as well as proper use of quotes.

While news writing is a primary skill required for the job, Communications Specialists must also be able to write effectively for a variety of internal and external audiences though internal newsletters, business memos, advertising, e-blasts and other communications vehicles.

Communications Specialists must also demonstrate a working understanding of social media, and be able to represent CBRE appropriately and in a timely fashion on social media.

Communications Specialists must have strong organizational skills and demonstrate excellent attention to detail at all times. Effective proofreading skills and a keen eye for formatting are critical in this position.

Communications Specialists must dedicate themselves to learning and understanding the commercial real estate industry, and should proactively engage with local market leaders and sales professionals to stay abreast of newsworthy activity that can be promoted through PR, social media and internal communications channels such as Big Wins.

Communications Specialists should also develop and maintain key reporter relationships in the local market.

Bachelor's degree (BA/BS) in English, Journalism, Communications, Marketing, or a related discipline from 4-year college or university, and a minimum of 2-4 years of related experience and/or training. Real estate experience is a plus, but not required.

Excellent written and verbal communication skills.

Strong organizational and analytical skills.

Ability to provide efficient, timely, reliable and courteous service to customers.

Ability to effectively present information.

Requires knowledge of financial terms and principles.

Ability to calculate intermediate figures such as percentages.

Conducts basic financial analysis.

Ability to comprehend, analyze, and interpret documents.

Ability to solve problems involving several options in situations.

Requires intermediate analytical and quantitative skills.

Intermediate skills with Microsoft Office Suite and Adobe Acrobat.

Decisions made with understanding of procedures and company policies to achieve set results and deadlines. Responsible for setting own project deadlines.

Errors in judgment may cause short-term impact to coworkers and supervisor.

US Company Profile

About CBRE (NYSE: CBRE): At CBRE, you are empowered to take your career path into your own hands. Enjoy workplace flexibility in a global organization with tremendous scale. Work in an inclusive and collaborative environment with supportive teammates. Come experience the employee advantage at CBRE.

CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

As a Fortune 500 worldwide leader in real estate services, CBRE’s more than 80,000 professionals provide exceptional outcomes for clients in 60+ countries. When it comes to real estate, CBRE sees potential everywhere. We turn scale into strength, expense into performance, and property into prosperity.

Tuesday, November 06, 2018

Minnesota State Career Opportunity - Communications Specialist

Communications Specialist

Institution:

ANOKA RAMSEY COMMUNITY COLLEGE
11200 Mississippi Blvd
Coon Rapids, MN 55433

Classification:

Information Officer 1 (Classified MAPE)

Responsibilities:

This position is responsible for professional work developing external marketing and public relations-communications materials to meet objectives and action items of Anoka-Ramsey Community College’s and Anoka Technical College’s strategic plan and marketing plan. The responsibilities of the position include serving as a project and tracking coordinator, creative writer for various promotional materials (print and electronic) that contain broad public interest and increase public awareness in the community served by Anoka-Ramsey Community College and Anoka Technical College. The incumbent serves as the coordinator for several college projects, and as a writer, social media content creator, website content editor, desktop publishing coordinator and print buyer. The incumbent coordinates the preparation and dissemination of public information through media press release, websites, social media, and digital signage. The incumbent works closely with graphic designers, marketing and public relations team and college leaders to prepare effective communications to meet the needs of target audiences.

Minimum Qualifications:

  • Bachelor’s degree in Journalism, Mass Communications, or related field
  • Excellent interpersonal and written communication skills
  • Thorough knowledge of methods and techniques of presenting to the public
  •  Knowledge of marketing, printing, editing, proofreading, print and electronic marketing and promotion
  • Microsoft office software sufficient to develop presentations, desktop publishing software sufficient to create/format publications
  • Ability to write persuasively and effectively to fit the communication medium and targeted audience
  • Ability to coordinate multiple projects and priorities simultaneously while meeting deadlines
Ability to represent the college to a variety of constituencies

Preferred Qualifications:

  • Web content management software knowledge
  • Event organizing experience
  • Knowledge of the college’s mission, vision, strategic plan and programs, and the ability to integrate information into marketing materials for targeted audiences
  • Knowledge of and interest in diverse culture and populations

Application Procedure:

This position is posted on the Minnesota Management and Budget (MMB) website from November 5, 2018- November 19, 2018. The Job ID is 27887.

Submit your resume and supporting information to the careers page on the MMB Career website.

Please note that paper and emailed applications will not be accepted. Incomplete applications may not be considered.

Apply now.

Monday, November 05, 2018

Bosch - Bosch Group Digital Marketing Communications Manager




Company Description

Bosch Building Technologies is a division of the Bosch Group, a global supplier of technology and services in the areas of automotive and industrial technology, consumer goods, and building technology.  Bosch Building Technologies is a supplier of equipment for the global electronic protection and communications systems industries.
Burnsville, MN is the headquarters for the Communications Systems Division of Bosch Security Systems. Our main activities include the Product Management, Development, Quality, Financial and Materials Management of the Business Unit Critical Communications Systems, Pro Sound and Public Address & Conferencing. With our premium brands: Bosch, Dynacord, Electro-Voice, RTS and Telex, we provide solutions that reflect our brand values for audio quality, and innovation.

Job Description

The Digital Marketing Communications Manager position is part of the global Marketing Communications team in the Business Unit Communications Systems, Security Systems division (part of The Bosch Group – a leading supplier of technology and services employing over 400,000 associates worldwide). The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Germany (Straubing), the Netherlands (Eindhoven) and the US (Burnsville, Minnesota).
As the in-house expert for digital marketing, you will work closely with colleagues and retail partners to design and implement an effective online communications strategy for our Professional Sound brand (Electro-Voice) and products (Portable Loudspeakers and Microphones) in North America. Digital marketing is an important focus area, and through this new role, you have the opportunity to establish your expertise, define an approach and have direct impact on business goals. Brand, product and regional scope will grow over time.
The main responsibilities of this position include:
The Digital Marketing Communications Manager is skilled in optimization of communications channels using data and insights. An in-depth analysis and understanding of the target audience(s) and personas will be the critical prerequisite to the effectiveness of digital activities. The ideal candidate is highly skilled in digital media, social media, is data driven and enjoys interacting with customers to best optimize campaigns. A passion for music and the MI industry is a strong advantage.
Digital communications planning and management
  • Executes in close collaboration with marketing colleague(s)
  • Develop plans based on defined business goals
  • Have an in-depth understanding of the target audience(s) and their communication needs
  • Instrument conversion points and optimize user funnels
  • Utilize strong analytical ability to evaluate end-to-end customer experience
  • Brainstorm new and creative growth strategies
  • identify clear campaign goals to ensure effective results-driven plan
  • Work alongside key accounts to define necessary steps to strengthen sales through online activities
  • Collaborate with marketing to create dealer landing pages and optimize user experience
    Online communications channel management
  • Leads as subject matter expert
  • Manage social media brand channels including ensuring accurate brand voice and personality is reflected in posted content, ads and responses
  • Monitor, listen and respond to EV fans on social media while engaging appropriate internal departments as needed
  • Collaborate with internal teams to respond to all social media / user reviews in an appropriate way and timely manner
  • Assists marketing / sales with optimizing product listings on marketplace websites (Amazon, eBay, etc.) and search engines
  • Be up-to-date with the latest trends and best practices in online marketing and measurement
    Develop and spread brand content
  • Leads as subject matter expert
  • Leverage existing content and customize as necessary for digital use
  • Create new content from customer interviews, live events and tradeshows
  • Captures and creates ongoing lifestyle imagery / videos for social media use – sets regular publishing schedule
    Execute digital campaigns and activities
  • Leads as subject matter expert
  • Use best online approaches including PPC, paid social, remarketing, lookalike audiences, A/B split testing etc. to achieve optimal results
  • Manage search engine marketing campaigns (Google AdWords, PPC, etc.)
    Track, measure, optimize
  • Leads as subject matter expert
  • Skilled in optimization of communications channels using analytics and data
  • Data-driven approach to online
  • Analyze / Identify trends and insights, and optimize spend and performance based on the insights
    Reporting and presenting
  • Leads as subject matter expert
  • Create effective presentations (PPT) and present to internal (peers, management) and external audiences
  • Be the internal subject matter expert for digital communications, measurement and analytics
  • Align with the marketing, sales and product teams to ensure impactful marketing results

Qualifications

  • Degree in Marketing or related field
  • 5+ years of digital marketing experience
  • B2B & B2C experience
  • Current certifications highly preferred (Google AdWords, Facebook Blueprint)
  • Experience in managing digital, event and content marketing programs
  • Proven curiosity for quantitative data analysis for measuring program effectiveness, forecasting and ROI
  • Superior communications skills, particularly in content writing and visual storytelling
  • Highly skilled in developing and leading presentations to internal and external audience to communicate digital campaign strategies, measurement / analytics and the steps to optimize the campaign
  • Exceptional ability to communicate effectively with multiple audiences, from senior management to entry level, internal and external
  • Detail and results oriented
  • Skilled at both planning and hands-on execution
  • Self-motivated to consistently meet and exceed objectives and take on more responsibility
  • Ability to think strategically and work independently
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Experience with direct-to-consumer ecommerce an asset
  • Ability to travel up to 20% annually visiting key accounts and attend conferences and events as requested (DJ Expo, Mobile Beat, roadshows, etc.)
Note: Majority of focus will be on the Electro-Voice brand and retail segment (portable speakers and microphones) for the North American market. This scope will expand over time.
Language(s): English (mandatory)

Additional Information

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives
  • FIRST Robotics
         (For Inspiration and Recognition of Science and Technology)
  • AWIM
         (A World In Motion)
  •