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Friday, October 05, 2018

Horizontal Integreation - Marketing Communication Manager


Minneapolis, MN
Marketing Communication Manager
9 months

*upon offer, candidates must complete a background check*
Summary: Position is responsible for developing and executing marketing and communication plans for investment products and services (i.e. managed accounts, investment research, alternative investments, retirement plans, etc.) through our nationwide network of ~10,000 financial professionals.
Resource will also supports efforts designed to increase awareness, understanding and use of investment products with advisors, clients and sales consulting groups. This position reports to the Vice President, Product Marketing, Communications and Sales Strategy.
Position will focus the majority of the time on: 
•    Developing investment performance conversation materials, tools and resources – how to have a value added conversation around risk, time, actions and returns of investments individually and overall
•    Categorizing and organizing investments by solution, need and goals
•    Developing risk tolerance and time frame materials
•    Building upon asset allocation materials
•    Create marketing and communication plans to support product initiatives. Work with large cross-functional teams across the organization to ensure alignment and integration.
•    Plans, writes and implements marketing and communication strategies and tactics that support integrated plans.
Works individually or with a team to prepare communications, sales literature, etc.
•    Serve as primary liaison with internal partners – legal, compliance, creative services, production services, product development, trading desk, etc.
•    Drive measurable program results. Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly.
•    Bachelor’s Degree in Marketing, Communications or equivalent in a related field
•    5+ years of relevant experience in the financial services industry
•    Strong knowledge of investment products and services (i.e. mutual funds, ETFs, equities, bonds, UITs, investment research, etc.) especially related to performance and investing risk tolerance
•    Experience in developing and implementing marketing and communication strategies and plans
• Strong, demonstrated writing skills -- including content research and audience strategies
•    Proven ability to motivate and influence internal partners
•    Demonstrated ability to work as a leader within teams and ability to influence others
• Exceptional marketing, communication, project management and organizational skills
•    Capable of interacting with variety of individuals cross-organizationally
•    Must be a self-starter and have ability to work independently
•    Proven ability to think fast, respond quickly and learn quickly in a fast-paced environment
•    Proven ability to prioritize, coupled with strong attention to detail
Horizontal Integration is proud to be an Equal Opportunity and Affirmative Action Employer.  We  seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law. 
In addition, Horizontal Integration will provide reasonable accommodations for qualified individuals with disabilities.  If you need to request a reasonable accommodation in order to complete the application or interview process, please contact  
All applicants applying must be legally authorized to work in the country of employment.

Wednesday, October 03, 2018

Mall of America - Marketing Assistant

To support marketing leadership with daily responsibilities, communication and projects. Act as a liaison for marketing and operations and ensure guests to Mall of America have a positive, memorable experience.
  • Organize and coordinate marketing presentations including scheduling speaking engagements, updating PowerPoint decks, setting up presentations in conference rooms, etc.
  • Organize events and functions for MOA staff to attend including business luncheons, industry galas, charity events, etc.
  • Provide hospitality needs for internal and external meetings (conference room, catering, materials, etc.)
  • Coordinate VIP visits, itineraries, gifts, etc.
  • Manage all travel details including flights, hotel and conference registration
  • Facilitate mailings & gifts for industry leaders, award recipients, influencers, etc.
  • Coordinate internal meeting schedules and locations (in coordination with Group Sales)
  • Process invoices, expense reports and paperwork as needed for marketing related projects
  • Support efforts around community and business organizations (i.e. board responsibilities, non-profit efforts, etc.)
  • Organize and manage all marketing research
  • Research contacts and leads for business development projects
  • Facilitate paperwork between legal and marketing
  • Support ongoing marketing projects including seasonal promotions, event activations and digital design/development
  • Research trends in industry publications, announcements and related events

  • BA/BS degree with emphasis in Marketing, Communications and/or Project Management
  • Organized and detail-oriented
  • Ability to work independently as well as closely with a team
  • Enthusiastic, pro-active and self-starter
  • Strong verbal, oral and written communication skills
  • Flexibility to work varied schedules including weekends, evenings and holidays
  • Experience in Microsoft Word, PowerPoint and Excel
Apply now.

Monday, October 01, 2018

Sun Country - Communications Specialist-External

Job Description
The Communications Specialist – External is responsible for executing Sun Country’s public relations, social media strategies and community programming.  This specialist will help execute a corporate communications plan to create, promote, enhance, and protect the “voice of the airline.”  The communications team brings to life the brand promise in multiple channels, events, communication vehicles, and through community relations efforts.
The Communications Specialist – External is responsible for these key areas:
 Social media
  • Support the brand and social communities through the execution of an ongoing social media and thought leadership strategy
  • Contribute to the creation and execution of social media campaigns, blogs, etc. that support marketing plans and strategies
  • Execute the social presence day-to-day, monitoring channels and helping to manage issues
  • Identify opportunities and innovative ways to leverage social media and content channels
  • Maintain the corporate social media policy and monitor for compliance
  • Keep records of success metrics & reporting (ROI)
  • Execute communication campaigns that supports the marketing and communications plans

Public and media relations

  • Assist with communications efforts founded on key messages tied to company vision, brand positioning and competitive advantages in the marketplace
  • Assist with planning and execution of media relations plans, campaigns, and press releases
  • Seek out positive editorial and other media coverage
  • Maintain list of local and national media outlets and develop strong relationships with industry reporters to ensure effective story pitches
  • Gather industry editorial calendars to target specific media opportunities
  • Write and distribute press releases
  • Assist with interview preparation for company spokesperson and executives
  • Assist with maintaining and updating emergency communication response plan and participate in regular training and drills
  • Develop and maintain a strong knowledge of Sun Country Airlines’ business, operations and place in the aviation industry

Community Relations and Events
  • Help facilitate community relations programs and partnerships, specifically the Make-A-Wish Foundation
  • Support local programs and foster strong relationships within local communities
  • Assist in planning and executing ad-hoc events for internal and external audiences
  • Support executive presentations and speaking engagements for community relations and other events
Required Skills
  • Experience executing social media strategies in a B2C environment
  • Superior communication skills and knowledge of current media landscape
  • Exceptional writing skills in AP style
  • Proven track record of working effectively in fast-paced environment
  • Attention to detail and thoroughness in a fast-paced environment
  • Demonstrated ability to collaborate at all levels within an organization; Builds partnerships and ensures shared successes
  • Relentless customer focus and obsession 
  • Readiness to participate in communication response in the event of an emergency
  • Travel is required
Required Experience
  • Bachelor’s degree required ideally in Marketing, Advertising, and/or Communications
  • Minimum 2+ years in social media
  • Experience in corporate communications for B2C brands
  • Experience working in a fast paced, highly dynamic environment

About Sun Country/ Compensation and Benefits
When you come on board Minnesota’s Hometown Airline™, you’re joining a team
of driven and talented employees who are focused on creating a safe and enjoyable experience for our customers each and every day. We take pride in our culture of excellence and we’d love to have you come join us.  In addition to working for a great company, you’ll enjoy these benefits:
  • Competitive base
  • 401k
  • Travel privileges
Medical and dental insurance
Apply now

Tuesday, September 25, 2018

Hennepin County - Communications Manager - Public Health

Desired:Supervising ExperienceStrategic Planning

Communicator needed to spread the message of health to our communities! As the Communications Manager for Public Health, you will lead our communication efforts, particularly in areas related to strategic communication planning, hazard communication, and grant writing. Hennepin County's Public Health department is focused on improving the health of all county residents by addressing social and environmental factors that impact their health and offering programs and services that help them be healthy. This job may be a fit for you if you have the savvy to spark people's thinking about how health happens and are skilled at getting your message across to many audiences, using many media platforms.

Location and hours:
This position is located Downtown Minneapolis at the Health Services Building - 525 Portland Avenue South, Minneapolis, 55415. A typical schedule for this position would be Monday - Friday, 8 a.m. - 4:30 p.m.

In this position, you will:
  • Develop and direct all formal communication efforts to raise external visibility and understanding of its programs and awareness of how health happens; educate and engage clients with communication messages and methods that support the achievement of department objectives; plan and execute internal communication messages and materials that support employee engagement.
  • Direct and manage a team in providing specialized expertise and support to managers and supervisors across the department.
  • Counsel department director, executive team, program managers and assistant county administrator and develop communication content for them to present to the county board, public health/community organizations and the public at large.
  • Serve as the department's primary media contact and spokesperson. Train, coach and support managers and supervisors in their interactions with the media so as to best present their programs to the public.
  • Serve as the department's primary Public Information Officer during local public health emergencies in coordination with other response entities and their PIOs. Represent the county on federal, state and local emergency risk communication coordination efforts.
Need to have:
One of the following:
  • Bachelor degree or higher in communications, mass communications, health communications, or other field appropriate to the position and five or more years of experience related to organizational communication coordination.
  • Associate degree in the above listed fields or other field appropriate to the position and seven or more years of experience related to organizational communication coordination.
  • Nine or more years of experience related to organizational communication coordination.
Nice to have:
  • Demonstrated knowledge and experience in strategic communication planning, crisis communication, hazard communication, public communication best practices and organizational message development.
  • Excellent writing and speaking skills and ability to develop creative, concise and clear organizational messaging, even in short timeframe situations, and to work collaboratively with multiple content sources and advisors with varying perspectives.
  • Knowledge of public health and public social service programs.
  • Experience:
    • Coordinating the creative contributions of graphic designers, videographers, photographers, web and social media developers and other modality specialists needed to develop and deliver effective communication materials.
    • Demonstrating strong leadership skills, personal initiative, and effective decision making with resulting outcomes and continuous improvement.
    • Supervisory experience in an organizational communications and/or a public health environment.
    • Presenting complex information in large and small group settings.
    • Writing grants.
  • Ability to:
    • Establish and foster collaborative working relationships with internal and external contacts at all levels of responsibility.
    • Lead staff through the transformational and cultural shifts required to implement a comprehensive, integrated Health and Human Services delivery model.
    • Foster an environment that recognizes and respects cultural, lifestyle, and socioeconomic differences and provide culturally appropriate services.
About the department:
Public Health works to improve and protect the health of children, adolescents and adults who live, learn, work or play in Hennepin County. Our ultimate purpose is to promote physical and mental health, prevent illness and injury associated with communicable diseases and environmental conditions, reduce chronic diseases, and enhance the well-being of individuals affected by mental illnesses and serious emotional disturbances.

About Hennepin County:
Hennepin is the largest county government organization in Minnesota. Our employees work every day to improve the health, safety and quality of life for our residents and communities. All of our jobs align to one or more of our overarching goals - that Hennepin County residents are healthy, protected and safe, self-reliant, assured due process, and mobile.

Our employees receive a combination of generous benefits and positive workplace culture not found at other organizations. This includes meaningful work that impacts our community, competitive pay, work-life balance, a variety of benefits and opportunities to grow. Learn more at

Monday, September 24, 2018

Life Time - Public Relations Specialist

Position  Summary

Life Time champions a healthy, happy life on behalf of our Members and Team Members across 138 destinations in 38 major markets. With our fastest growth ahead, we are seeking an experienced, highly-motivated and talented communications professional to join our Corporate and Member Communications team as a Public Relations Specialist.
The Public Relations Specialist will be responsible for serving as a strategic business partner to Life Time executives, business and program leaders across Life Time markets in the US and Canada. Responsibilities include supporting the development and execution of public and media relations strategies, plans and tactics for Life Time Events, destinations, businesses, products, and services.
·         Establish and build relationships with key media and influencers that result in earned media coverage and reinforce Life Time as the nation’s only Healthy Way of Life brand.
·         Develop compelling media pitches, press releases and press kit materials that differentiate Life Time in the marketplace and drive member acquisition and retention.
·         Facilitate and manage media relations for Life Time Events and other key company initiatives, tasks include managing multiple agency partners, determining media targets, creating and executing PR plans, fielding incoming media inquiries and coordinating and conducting interviews across the US and Canada.
·         Prepare and maintain media lists, and monitor, prepare and distribute media results on a daily and ad hoc basis.
·         Continuously evaluate and improve media relations program effectiveness and efficiency.

·         Bachelor’s degree in communications, journalism or public relations.
·         3-5 years of proven public relations experience and at least one year in client management experience, preferably within an agency setting. Experience with nationwide retail and consumer/lifestyle media preferred.
·         Proven success in generating national, regional and local coverage across a range of media for consumer services and offerings.
·         Excellent writing skills, including pitches, press releases and feature articles.
·         Excellent public speaking skills and demonstrated ability to handle and manage interviews both on camera and over phone/email.
·         Demonstrated skill developing and monitoring PR and media relations strategies and initiatives.
·         Ability to think, plan and execute on multiple projects simultaneously in a fast-paced environment and meet deadlines.
·         Outstanding organizational and project management skills with high attention to detail.

Knowledge, Skills, Abilities and Other Characteristics
·         Proactive, energetic personality; inquiring, investigative mind; quick learner; results oriented.
·         Highly detail-oriented with excellent organizational and multi-tasking skills.
·         Ability to define problems, collect and analyze data, draw valid conclusions, implement sound decisions and provide results-based measurement.
·         Outstanding oral and written communication skills, excellent interpersonal skills.
·         Ability to work independently with minimal direction, while also functioning and contributing as part of a team.
·         Proficiency in Microsoft Office and Adobe suite programs, as well as media database and reporting tools such as Cision, Critical Mention and TrendKite.
Physical / Mental Requirements and Working Conditions
Work is performed in an office setting. This position is required to regularly:
·         Talk and hear.
·         Read, write, type and comprehend text.
·         Observe objects up close and at a distance.
·         Effectively communicate and interact with others.
·         Use reasoning and solve problems through deduction.

This job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform other related duties as may be required by their supervisor.