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Friday, September 21, 2018

Ability Network - Manager of Marketing Automation

Overview

The Manager of Marketing Automation has two primary responsibilities within the marketing team: 1) to manage marketing automation programs including the design, build, execution and optimization of customer and prospect campaigns, and 2) to work closely with members of the marketing team as a key strategic contributor to deliver highly effective lead generation, customer nurture and demand generation SEO programs that positively impact ROI. This role will collaborate with the team to adopt industry best practices with regards to digital automation to help consistently meet and or exceed mutually agreed upon Key Performance Indices (KPIs). The role will leverage analytic data to develop programs and campaigns that nurture sales prospects to create greater velocity through the sales pipeline. The role will interact with key departments within the organization, including Sales, Sales Operations, Product Development and Customer Support. In this role, the Manager of Marketing Automation will adopt industry best practices, as well as work toward establishing new industry best practices at ABILITY and then share these with the B2B marketing community at large.

Responsibilities

Primary responsibility for co-developing, in partnership with the Market Management, Creative and Content teams, all marketing automation content, CTA’s and conversions to meet marketing team KPI’s for lead generation.
  • Demonstrate a strong understanding of B2B digital marketing, lead and demand generation
  • Successfully design, deploy, maintain and optimize lead generation, demand generation and customer nurture programs using marketing automation software
  • Perform demand generation tasks such as creating landing pages, templates, forms, etc.
  • Test and QA marketing automation programs to ensure quality
  • Conduct A/B and multivariate testing on subject lines, creative and copy tests to continually improve ROI
  • Be highly proficient and “power-user” of our CRM and marketing automation technologies
  • Develop and maintain program performance reports, tracking and analysis of programs
  • Transform ABILITY’s lead and demand generation marketing efforts across all channels, implementing best practices and using data and insights for continued success.
  • Serve as the primary SEO point person, manage our SEO partners/agencies and interpret data, identify key findings, and make recommendations based on those findings for future SEO efforts
    • Implement and own an SEO strategy which builds brand and creates revenue growth thru lead and demand generation utilizing PPC, web traffic, social and email
    • Champion and lead on/off page SEO content marketing strategies- Develop testing and optimization processes to continually improve efficiencies, program performance and competitive advantages
    • Work with key internal stakeholders, influencers and ABILITY Marketing Communications team to create and refine compelling content for distribution across all channels utilizing SEO and PPC techniques
    • Continuously improve SEO by capturing and analyzing the appropriate organic traffic metrics, quantitative data, general insights, and best practices, and then use analytical skills to interpret various sources of data into actionable initiatives
    • Implement SEO best practices to enhance and optimize the delivery and performance of content by choosing the appropriate delivery channel including audience segmentation, formats, and testing. Ensure content optimization and relevance to increase content ranking in search engines.
    • Create titles, meta titles, descriptions, and meta descriptions for pages and page content
    • Optimize keywords for organic and referral search traffic to increase organic page rankings
    • Quantify and report incremental traffic and revenue earned from new SEO initiatives

Qualifications

Minimum Requirements
  • Bachelor’s degree or equivalent combination of education and 10+years of digital marketing experience required
  • Experience working with industry standard tools for data gathering, tracking, and collaboration; such as Google Analytics, Google Keyword Planner, Google Search Console, SEMRush, Microsoft Excel, and the Google Drive Suite
  • Google Analytics Certification
  • Must have proficiency in leveraging SEO skills: technical SEO (tags, UI/UX), link building, social media, content marketing and landing pages
  • Results driven and able to work independently to achieve set goals in a fast paced environment
  • Experience working in an email marketing automation tool, Marketo preferred but other automation tools such as Pardot, HubSpot etc. acceptable.
  • Comfortable interacting with a variety of stakeholders (e.g., Marketing and Sales teams)
  • Strong project management skills with technical and business acumen and proficient in Microsoft Office suite
  • Effective and clear written and verbal communication and presentation skills
  • Excellent organizational, analytical and planning skills with great attention to detail
  • Self-motivated and directed with the ability to manage multiple tasks
  • Ability to be flexible and work under changing priorities; comfortable with ambiguity
Travel: 5%

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Thursday, September 20, 2018

Mosiac - Communications Specialist

Are you our next Communications Specialist?
We are currently seeking a Communications Specialist out of our Plymouth, Minnesota location. The Communications Specialist will participate in the development and execution of communications initiatives and activities for Mosaic. This role will work with the global public affairs team and various stakeholders to ensure consistent messages are deployed across internal and external channels to support Mosaic’s mission and strategic priorities.
What will you do?
  • Participate in the development and execution of communications for internal and external use across multiple channels. Responsibilities will include managing an editorial calendar, managing and developing content for Mosaic’s corporate social channels, developing communication plans and support for corporate pursuit stories, developing internal and external website content, managing and monitoring the health of Mosaic’s North American eScreen network and providing basic image editing and design support.
  • Support and/or manage large projects, such as: Mosaicco.com redesign; annual State of the Business Report and associated Sustainability Report
  • Miscellaneous Public Affairs duties as assigned.
What do you need for this role?
  • Bachelor's degree required with a major in Communications, Journalism, English, Public Relations or related field
  • 3+ years of experience in a public relations agency or communications department required
  • Heavy familiarity with and use of social media; previous experience managing social networks
  • Strong writing and editing skills required
  • Microsoft Office Suite required
  • Experience with Adobe Creative Suite a plus
  • Must have the ability to craft communications for a variety of stakeholders
  • Strong verbal and written communication skills, including excellent  facilitation and listening skills
  • Strong interpersonal and relationship skills
  • Well-organized with superior follow-through and attention to detail
  • Demonstrated analytical, critical thinking and decision making skills
  • Strong attention to detail
  • Ability to adapt to a continually changing business and work environment
  • Ability to resolve complex issues and handle multiple deadlines and priorities
  • Must demonstrate sound judgment and decisiveness
  • Ability to travel within the U.S., Canada and elsewhere as needed
Mosaic is an Equal Opportunity Employer that values the strength diversity brings to the workplace.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status.
Mosaic participates in the US E-Verify program.
We Help the World Grow the Food it Needs - Apply today and join our team!
Thank you for your interest in opportunities with The Mosaic Company.  Click Here to join our Talent Network and get notified of future openings!

Wednesday, September 19, 2018

Public Relations & Social Media Manager- MentorMate, Inc

Description

Position at MentorMate, Inc.

MentorMate is seeking a Public Relations & Social Media Manager to join our digital marketing team.  In this role, you will work to increase MentorMate’s brand awareness and engagement through public relations and media outreach, social media strategy, overseeing local partnerships, and executing our hosted events. You will act as our brand ambassador, responsible for building a network of relationships with our target markets, clients, and other key influencers.
This position will lead our awareness efforts through a combination of strategic planning and daily tactical execution - including writing and publishing on social media platforms. As such, ideal candidates should possess both a strategic knowledge of public relations and social media, and also the hands-on experience and ability to run programs across a broad range of communication distribution channels.
In this role, you will be expected to exhibit the enthusiasm and willingness to learn about our industry and the verticals we serve. This position requires a high level of writing proficiency,  creativity, collaboration and the ability to use data-driven insights to guide ongoing initiatives.
Responsibilities
  • Provide direction for MentorMate’s public-facing communications
  • Seek out and cultivate relationships with potential partners, local organizations, and industry professionals to garner brand loyalty and advocacy
  • Manage media inquiries, requests and build relationships with industry journalists and thought-leaders; create, execute and monitor PR campaigns
  • Manage all public relations assets and archival processes
  • Manage local event discovery, registration and speaking engagements for MentorMate staff
  • Plan and execute events hosted at the MentorMate Uptown office
  • Plan, implement, and grow MentorMate’s organic social media strategy
  • Advocate social media engagement throughout the organization
  • Coordinate with MentorMate staff to stay updated on new projects and initiatives
  • Relay customer insights throughout the organization
  • Keep abreast of industry trends and media tactics. Make recommendations to the marketing team to inform strategic planning
Minimum Qualifications
  • 3+ years in a public relations or social media management role
  • Bachelor's degree in Strategic Communication, Journalism, Marketing, or related field
  • Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work
  • A creative and effective out-of-the box thinker able to maintain acceptable corporate and cultural standards/sensibilities
  • Ability to be flexible in a fluid and dynamic environment - including dealing with changing processes and priorities
  • Self-starter who takes initiative and ownership
  • Excellent verbal, written, and presentation skills
Desired Qualifications
  • Experience in event planning and logistics
  • Experience working in a B2B marketing environment
  • Established network of media contacts
  • Familiar with digital marketing strategy
Apply now.

Tuesday, September 18, 2018

Edina Public Schools - Digital Communications Specialist


  
Internal Applicant Deadline:  Tuesday, September 25th, at 4:30 pm.

Description:
Edina Public Schools has an opening for a, full-time, 12 month, Digital Communications Specialist at the District Office beginning October 2018.

Qualifications:

Bachelor’s degree with major course work in communications, marketing
website/graphic design, journalism, or related field.

Evidence of technological proficiency needed for communications (ie: HTML, CSS,
CS4, Blackboard, Adobe Creative Suite, Website Content Management)
 
Detail-oriented with proven ability to be consistently accurate.
 
Ability to communicate effectively orally and in writing with varied audiences (e.g.
parents, students, community members, elected officials, employees)
 
Ability to effectively collaborate with employees and community members.
 
Knowledge of and ability to follow district and school policies and procedures.
 
Excellent organizational and time management skills.
 
Ability to follow written and verbal instructions.
 
Ability to work independently and as part of a team.
 
Interest in working in a school district environment.
  A positive, customer service-oriented approach to work.
 

Application Procedure:
Apply online.

Monday, September 17, 2018

Linnihan Foy Advertising is seeking a PR Account executive


Linnihan Foy Advertising is seeking a PR Account executive who will help us continue to provide our B2B and B2C clients with exceptional public relations services. The ideal candidate will have excellent writing skills, media relations experience, social media expertise and strong project management skills.

We would enjoy meeting those with the following qualifications:

  • 3 or more years of experience in public relations or ad agency
  • Excellent writing skills, including writing news releases, case histories and feature articles
  • Media relations experience, including developing and pitching story ideas to editors
  • Experience developing and monitoring social media strategies and initiatives
  • Capable of grasping technical content and making it compelling
  • Outstanding organizational and project management skills
  • Works well with clients and peers
  • Great sense of humor (a must)

Linnihan Foy Advertising is a full-service, top 25 advertising agency located in Nordeast Minneapolis.  We offer a competitive salary based on experience, great offices, a friendly atmosphere, a well-stocked kitchen, free parking and potential for growth. Please email hr@linnihanfoy.com to submit your resume

Medtronic - Internal Digital Communications Specialist


Careers that Change Lives
Digital storyteller? Come join the internal communications team within Corporate Communications. The internal content specialist role is a critical part of the internal storytelling operation, charged with identifying, producing, and publishing stories that advance our employee engagement strategy. This role will serve as a primary content contributor to the Medtronic intranet platform, and will be responsible for content development (video and written) from end to end. She/He will collaborate closely with the intranet editor, and several internal stakeholders and communications teams to produce high quality content in real time.

A Day in the Life

Responsibilities may include the following and other duties may be assigned.

  • You will produce multi-media stories aligned with the Medtronic Mission and business strategy
  • Identifies, information-gathers, writes, and edits content including digital news articles, video, and photography
  • Produces video – storyboards, shoots, interviews, edits, etc.
  • Edits content submitted by business partners across corporate functions, business groups, and regions
  • Builds and publishes story pages for the Medtronic intranet, working in the content management system regularly
  • Works closely with the corporate internal communications team on editorial planning and strategic theming and advancement of our overall narrative
  • Has a deep understanding of our Medtronic brand voice and visual standards, matching that with our employee engagement approach to create stories that inspire employees
  • Takes initiative and builds relationships with key stakeholders across the business to source and gather stories
  • Works to ensure story engagement and performance by incorporating digital best practices
  • Leverage analytics to help shape stories – data driven approach to producing content
  • Willingness to be a utility player within the corporate communications team
  • Travel Required: 10-15%

Must Have: Minimum Requirements

Education Required:
  • Bachelor’s degree in journalism, marketing, communications or related field
Years of Experience:
  • 2+ years of journalism, public relations, public affairs and/or corporate communications experience with a Bachelor’s Degree; or, 0 years with a Master’s Degree
Specialized Knowledge or Skills Required:
  • Journalism skills, including writing, editing, photography and video production
  • Understanding and experience in the digital space
  • Newsroom experience
  • Web publishing experience
Nice to Have
  • Healthcare communications experience preferred.
  • HTML and web design experience a plus. Web analytics tools and SEO experience also a plus.
  • Strong interpersonal skills, able to work effectively with all levels of the organization, including senior management.
  • Ability to manage multiple projects simultaneously.
  • Detailed oriented person with demonstrated abilities to advance assignments.
  • Ability to work with complex and sensitive information and distill into clear and compelling stories.
  • Ability to work well and excel under pressure and tight deadlines in a fast-paced environment.
  • Ability to create and leverage influential networks.
  • Independent thinker/hard worker.
  • Ability to juggle multiple tasks, set priorities, and communicate needs within a team environment.
About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Day in the Life section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Travel - 10-15%.

Friday, September 14, 2018

Medica - Marketing Communications Specialist

What you will get to do:

The MarComm Specialist – Consumer Markets Content Producer reports to the Manager, Marketing Communications-Consumer Markets and is responsible for planning, developing, writing and producing a broad range of marketing communications materials for IFB, Medicare and Medicaid. Materials include but are not limited to traditional/offline content such as product and sales brochures, tipsheets, sell sheets, handbooks, and event/seminar/webinar presentations. The Specialist also will serve as lead content producer for digital marketing initiatives including websites, microsites, social media platforms, blogs, newsletters and other online vehicles.

The Specialist serves as an integral member of the Consumer Markets team working in close collaboration with the Marketing Communications Managers responsible for IFB and Government Programs marketing programs. The Specialist will take on special marketing and communications projects as assigned, working closely with team leadership to develop content strategy and execution across a spectrum of omni-channel mediums.

The Specialist will have excellent project management skills. The incumbent must be well-versed in a broad range of online and offline mediums with excellent writing and editorial skills. Knowledge of federal, state and internal regulatory/compliance approval processes and requirements is a key responsibility for this position to ensure that sales and distribution channel communications and marketing materials consistently execute against its regulatory obligations.

Qualifications:

  • Bachelor's degree
  • Major: Journalism, Content Marketing, Marketing Communications
  • 3-5 years of experience in the field

Specific Types of Experience or Skills Required:
  • Experience serving as content producer including excellent writing and editorial skills across a broad range of online and offline mediums.
  • Experience collaborating with and managing creative/marketing professionals
  • Experience in the health care industry including insurance company/payer operations and marketing
  • Individual & Family Business and/or Government Programs product marketing experience preferred
  • Knowledge of the Affordable Care Act (ACA), federal Medicare Marketing Guidelines, and Medicaid marketing rules including digital mediums
  • In-depth knowledge of various state insurance division regulations in Medica’s service area
  • Superior planning and project management skills
  • Budget development and oversight experience
  • Experience collaborating with cross-functional teams resulting in successful program implementation
Apply now.

Wednesday, September 12, 2018

Sleep Number - Public Relations Senior Manager


Overview

As the leader in sleep innovation, Sleep Number Corporation delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number’s proprietary SleepIQ® technology platform – one of the most comprehensive databases of biometric consumer sleep data – is proving the connection between sleep and wellbeing. With breakthrough innovations such as the revolutionary Sleep Number 360® smart bed, Sleep Number is redefining the future of sleep and shaping the future of health and wellness.
As we create the new category of smart sleep, we are poised for accelerated brand growth.  The public relations senior manager will lead the design, development, and execution of breakthrough communications strategies and programs that amplify the Sleep Number brand and category-creating Sleep Number 360 smart bed, while enhancing and amplifying the company’s reputation and appeal for all stakeholders. The role will be responsible for consumer and product public relations to amplify memorable brand moments that build awareness, engage and empower brand advocates, strengthen corporate reputation, and grow brand love.

Responsibilities

  • Public Relations strategy: Responsible for the creation of proactive and reactive media relations strategies, building and growing relationships with national and local editors and reporters, and amplifying company priorities (e.g. product, consumer, and other major brand milestones) that drive Sleep Number brand break through. In particular, the role will focus on promoting awareness of our 360 smart bed and our proprietary SleepIQ technology platform.
  • Agency management:Provide strategic direction and oversee public relations agency relationships and contractors to achieve public relations objectives efficiently and effectively.
  • Executive positioning:Proactively identify opportunities for senior and functional leaders to engage in public and media relations that will drive brand breakthrough; support the design and execution of leadership positioning plans; coach leaders for impact.  
  • General communications:Lead communications projects managed in the department as appropriate, including research, analysis and planning. This also includes providing investor relations and legal communications support, as required, in conjunction with the Head of PR and Communications.
  • Content design, creation, and management: Create public relations plans and materials to support simple and prioritized communications, including press releases, fact sheets, bylined articles, messaging documents, speeches and other communications materials.
  • Relationship management:Manage relationships between department and other company functions to create prioritized communications for internal and external audiences.

Qualifications

  • Degree in journalism, English, public relations or liberal arts preferred
  • Minimum 10+ years experience performing the public relations and/or corporate communications role for a complex business in a rapidly changing environment or relevant agency experience
  • Experience with direct-to-consumer brands, smart technology, and health/wellness strongly preferred
  • Experience as a company spokesperson and executing media relations efforts
  • Experience executing executive communications programs, including speechwriting, media and presentation coaching, and issues counseling
  • Experience collaborating with finance, legal and human resources functions
  • Exceptional written and spoken communications skills
  • Deep knowledge of social media
  • Ability to develop strategic communications to advance the goals and objectives of the organization
  • Ability to build strong relationships with key constituencies: media, community, shareholders, employees
  • Demonstrated ability to effectively influence a wide variety of internal and external stakeholders
  • Increases in brand love, brand awareness, company reputation, earned media value and quality placements
Sleep Number is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental, communicative or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.