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Friday, May 19, 2006

Rasmussen College - Assistant Marketing Manager

Rasmussen College, Inc. is a provider of career-oriented professional education programs. Through our network of school investments and strategic partnerships, Rasmussen offers our students the highest quality online and blended educational programs with 24x7 personalized customer service to prepare them for careers in business, healthcare, IT, education and public policy. For more information, please visit our website at

Job Title

Assistant Marketing Manager


This position is responsible for all aspects of student marketing including budgeting, planning, communications and messaging strategy for Rasmussen College. Areas of focus include client (campus) management, managing the media mix between different sources and calculating, reporting all metrics data by campus and framing the messaging based upon marketing and student data findings.

This position will be held to specific metrics related to campus start goals (with focus programmatically) and marketing cost per start, as well as general marketing activities including branding.

Reporting Structure

Reports to Director of Marketing

Minimum Qualifications
  • BA/BS required.
  • 2 years of marketing experience including brand development, communications, copywriting and web strategy.
  • Experience working with a diverse group.
  • Must have strong analytical skills
  • Must have the ability to think strategically and critically to synthesize and integrate data from multiple sources
  • Ability to provide concise, accurate written reports/memoranda
  • Highly developed organization skills and ability to meet deadlines
  • To apply, e-mail your resume to