Reports To: John Kirchner, Public Relations Manager
Position Overview: The Public Relations Coordinator will assist the Public Relations Manager in positioning Marvin Windows and Doors, Integrity Windows and Doors and Infinity Replacement Windows as the premier editorial resource for the trade and consumer media. Key responsibilities involve supporting the Public Relations Manager in managing, protecting and promoting the reputation of the Marvin Companies with external and internal audiences.
Marvin Windows and Doors
2020 Silver Bell Drive, Ste. #15
Eagan, MN 55122
Contact: Kellie -- HR
Co. Career Webpage: http://www.marvin.com/careers
Build/Maintain relationships with trade and consumer media Field incoming media inquiries and fulfill requests for company or product information, images, interviews, etc. Craft and pitch creative, innovative story angles to generate editorial exposure Research, write and edit public relations communication tools, including: press releases, fact sheets, case studies, product descriptions, and bios Coordinate press release distribution Maintain online media database Track media coverage Manage trade and consumer editorial calendars Identify and leverage promotional home opportunities Evaluate and recommend promotional home opportunities Coordinate marketing efforts to ensure brand visibility/ROI Oversee accurate, on-time product ordering and delivery Generate media interest to drive traffic and visibility to projects Assist in planning and implementation of special corporate events/IBS Provide writing support for pre-and post-event communications Attend trade shows and other marketing events to assist with media interviews, product demonstrations, etc. Coordinate event logistics, including: catering, audio/visual, transportation, equipment rental, set-up and take-down. Assist in planning, coordinating and implementing the Marvin Companies’ Internal communications programs. Edit Cross Grain Issue Internal Media Alerts Support quarterly meeting event logistics and programming if needed Distribute company-wide communications such as memos or emails Assist PR Manager in corporate and executive communication tasks, including: Executive presentation support Letter writing Copy writing and editing support Crisis Communications Writing talking points or key messages Support product launches to gain significant media exposure Develop comprehensive PR plan Write press materials Pitch product to trade and consumer media Track media coverage during and after the launch period