Responsibilities would include both traditional and online, as well as proactive and reactive media outreach, including but not limited to: Conduct short-lead, long-lead, online, trade and broadcast media relations to support Sleep Number®, accessory and corporate PR strategies. Promote Select Comfort’s sleep innovation function and Sleep Advisory Board members Support Select Comfort’s corporate charitable giving and cause-related marketing programs Support Select Comfort store openings and retail partner announcements Support new bed/product and accessories introductions Other media relations support, as needed Oversee the development of media materials and publications Provide leadership for all media monitoring and analysis activities Embrace, advocate and model company goals and beliefs. Perform other job-related duties as required by business needs.
4-year Bachelor’s degree in journalism, public relations or communications
3-5 years communications, marketing, PR or related background required
o Strong computer skills required: Word, Excel, PowerPoint, Internet
o Consumer products and/or retail experience preferred
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