Network Instruments - Marketing Communications Specialist

Network Instruments is looking for a motivated, organized, talented junior-level Marketing Communications professional. Candidate must demonstrate the ability to understand complex technical networking challenges and develop marketing and sales copy for worldwide publication. Job responsibilities will include but are not limited to:

Campaign creating, tracking, and management

Online keyword ad management (Google, Yahoo!, etc)

Marketing of partner and customer training programs

Web content creating and management

Copy writing and editing

Marketing collateral development

Advertising concept creation and writing

Lead generation coordination

Supporting sales with materials, campaigns, and ideas nationally and internationally

Public Relations support

The individual must be able to demonstrate:

Three to five years Marketing Communications experience, preferably in a B-to-B environment

Effective writing for print, web, e-mail, direct mail, and other communication mediums

Experience and proven results managing online keyword campaigns

Desire and capability to learn and understanding company’s products and technology

Bachelors’ Degree in marketing, communications, or writing

Strong written and communication skills

Strong analytical, problem solving, and strategic thinking skills

Ability to juggle multiple tasks, organize time, and be diligent about meeting deadlines

Knowledge of executing marketing campaigns and tracking results

Experience in working with cross functionally, managing groups, and managing projects

This position reports to the Marketing Communications Director but will work cross-functionally with the sales department, sales engineers, product marketing, field reps, public relations agencies and key dealers.

The end product is a consistent, coherent professional communications strategy across Network Instruments and its various sales channels. Heightening the Network Instruments brand, maintaining the company’s technology leadership from a communications standpoint, increasing company awareness and adding sales leads are all part of the end goal.

Apply now, click here.