The individual must be able to demonstrate:
Campaign creating, tracking, and management Online keyword ad management (Google, Yahoo!, etc) Marketing of partner and customer training programs Web content creating and management Copy writing and editing Marketing collateral development Advertising concept creation and writing Lead generation coordination Supporting sales with materials, campaigns, and ideas nationally and internationally Public Relations support
This position reports to the Marketing Communications Director but will work cross-functionally with the sales department, sales engineers, product marketing, field reps, public relations agencies and key dealers.
Three to five years Marketing Communications experience, preferably in a B-to-B environment Effective writing for print, web, e-mail, direct mail, and other communication mediums Experience and proven results managing online keyword campaigns Desire and capability to learn and understanding company’s products and technology Bachelors’ Degree in marketing, communications, or writing Strong written and communication skills Strong analytical, problem solving, and strategic thinking skills Ability to juggle multiple tasks, organize time, and be diligent about meeting deadlines Knowledge of executing marketing campaigns and tracking results Experience in working with cross functionally, managing groups, and managing projects
The end product is a consistent, coherent professional communications strategy across Network Instruments and its various sales channels. Heightening the Network Instruments brand, maintaining the company’s technology leadership from a communications standpoint, increasing company awareness and adding sales leads are all part of the end goal.
Apply now, click here.