A Fallon media planner is able to develop solutions that are smart and creative, based on client marketing direction, evaluation of research, goals and budgets. This person creates media solutions for brand challenges, is organized and number friendly, and is able to maintain budgets and monitor schedules and media buys. Diplomatic and smart, the media planner communicates successfully internally and with clients and sales reps to facilitate flawless development and execution of media plans. The media planner is able to write and present point of view and position briefs on key client issues and/or client opportunities. Lastly, they understand media-related and other basic software packages.