Focuses on launching go-to-market strategies to strengthen the Pure Polaris brand and increase revenue through integrated consumer/dealer awareness sales/ marketing programs.
INTERNAL MARKETING DEVELOPMENT:
Works in conjunction with the Pure Polaris Marketing Manager on strategic management of new product launches for Pure Polaris Works with Sales to develop marketing support/sales tools for Pure Polaris and Financial Services to include POP, merchandising and sell through programs based on revenue goals for division and tying into current corporate market branding Works with dealer development to identify retail strategies/key products/store planograms for dealer network Develops Pure Polaris marketing programs that tie into corporate direct mails, promotions events, market research Develops and coordinates communication for dealers, sales force, customer service and internal management on all Pure Polaris marketing programs Manages and communicates all competitive information including competitive marketing library, current competitive marketing/sales programs. Analyzes and identifies trends and makes recommendations for data, sales information and competitive markets to drive results
EXTERNAL MARKETING DEVELOPMENT:
Develops communication plan/training for dealers to better understand Pure Polaris products as well as new product launches Conducts dealer and competitive retail visits with a focus on Pure Polaris and F&I and completes retail reports with recommendations
Creates and prepares objectives and recommendation for promotions and direct mails to increase sales based on key products and sales forecast Tracks Pure Polaris promotions and works with corporate to create summary reports Manages creative, production and distribution of promotions. Integrates with Divisional Marketing managers to identify and execute joint promotions
Identify and execute key PR opportunities for the Pure Polaris Division. Work with corporate communications to develop press kits/releases for the Pure Polaris Division Integrate with corporate Marketing Communications and Divisional Marketing Managers to combine efforts and identify key PR opportunities Develop and Manage the PR photo library and track press releases Present and ensure Pure Polaris representation at Press Events
Bachelors degree in marketing or related field 6 years in marketing/sales related field required. Strong organizational/verbal/written/communication/analytical skills desired. Proficient in office software including Word, Powerpoint, Excel and Oracle software a plus. Ability to work effectively individually and in a team environment Must be able to work under pressure and proactively meet deadlines while maintaining cooperative attitude.
Standard office setting in a fast-paced environment. Some travel required.