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Tuesday, April 24, 2007

Health Fitness Corporation - Marketing Communications Coordinator

The Marketing Communications Coordinator is a member of the marketing team and is responsible for the implementation of programs and campaigns that will create broader awareness and preference for HFC. Reporting to the Director of Marketing, this person will help build on strategies set forth for the department and will team with other members to develop fresh concepts and compelling thought leadership campaigns. The Coordinator will create logistical plans for implementation of promotions, product launches, and trade show and website activities.

Major responsibilities:
  • Support of industry awareness and strengthening the HFC brand via targeted programs and campaigns
  • Manage direct promotion programs to drive sales
  • Promote HFC’s products and services and attract prospects via product launch campaigns
  • Collaborate with marketing team and PR agency to identify thought leadership opportunities
    o Track award submission deadlines
    o Identify speaking opportunities
    o Build relationships with subject matter experts and coordinate activity involving them
  • Garner greater visibility at trade shows and conferences
  • Help generate exposure for HFC via logistical support of the creation and maintenance of new website
  • Management of annual advertising schedule
  • Support brand building initiatives via delivery of key messages and value proposition
  • Help streamline standard marketing materials program for client availability and use

  • Qualifications:
  • BA Degree in marketing or business with minimum of five years work experience
  • Health and wellness industry experience preferred
  • Solid demonstration of ability to effectively communicate to business community
  • Highly flexible and can adjust to variety of projects, outstanding organizational skills, ability to multi-task
  • Masterful in Microsoft Office
  • Self starter able to work under own initiative
  • Ability to communicate persuasively, both orally and in writing

  • The success of HFC is largely dependent on the quality and service provided by our employees. As such, we offer a competitive salary and a comprehensive benefits package. Visit our website at www.hfit.com