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Saturday, May 12, 2007

Medtronic - Public Relations Manager

As the world’s leading medical technology company, we provide lifelong solutions to people with chronic disease. With deep roots in the treatment of heart disease, Medtronic now provides a wide range of products and therapies through our multiple business units: Cardiac Rhythm Disease Management, Cardiac Surgery, Vascular, Neurological, Spinal and Navigation, and Diabetes. Every FIVE seconds the life of someone somewhere in the world is saved or improved by a Medtronic product or therapy.

We are currently seeking a PUBLIC RELATIONS MANAGER to join our team.

POSITION PURPOSE

The Senior Public Relations Communications Specialist will plan, manage and implement strategic public relations activities for Medtronic Cardiac Rhythm Disease Management (CRDM). Focus areas will be on campaigns that enhance physician choice of and patient access to CRDM device-based solutions that improve the management of chronic heart conditions, such as heart failure, sudden cardiac arrest, abnormally slow and fast heart rhythms, and fainting from cardiac causes.

RESPONSIBILITIES

Position Medtronic CRDM among key external audiences – contribute to the development and implementation an overall strategic public relations plan with clear, concise goals, tactics, messages and measurement criteria. Work to proactively place feature stories with key media around the world.

Provide daily media relations support for CRDM – field and handle media calls specifically relating to CRDM therapies and initiatives. Facilitate and monitor media interviews for CRDM executives and contacts. Draft and facilitate business unit reviews of news releases. Work with Marketing and Marketing Communications to ensure that information is accurate and has been reviewed by the appropriate CRDM resources prior to release.

Serve as a contact and resource for reporters pursuing print and broadcast stories relating to CRDM therapies and the business.

Manage the communications process surrounding CRDM business issues – work with CRDM Public Relations team and Corporate Media Relations and the media to ensure consistent, well-defined messages regarding business issues.

Establish and execute product and therapy PR launches – develop and implement media relations programs that complement and strengthen the marketing plan for the launch of new products and therapies.

Provide regional PR support – where and when applicable, support customers and sales representatives in key markets to further Medtronic leadership in device-based disease management.

Manage PR agency work – partner with public relations agencies to develop and implement strategic PR plans. Ensure that agency work is consistent, high quality and delivers excellent outcomes for the business unit.

International PR coordination – work with Corporate Media Relations and the Global PR team to support worldwide CRDM media relations activities.

REQUIREMENTS

Basic:
  • Bachelor’s Degree in journalism, marketing, communications or related field.
  • 5+ years of corporate communications/public relations experience.
  • Preferred:
  • Demonstrated experience in media relations and operations as well demonstrated ability to secure media coverage.
  • Issues management experience.
  • Detailed oriented person with demonstrated abilities to execute on plans.
  • Exceptional presentation, oral and written communication skills.
  • Excellent project planning skills, communication delivery execution.
  • Ability to work with complex and sensitive information.
  • Ability to work well and excel under pressure and tight deadlines.
  • Technical abilities consistent with available communication tools: email, presentations, websites, internet, intranet.
  • Excellent interpersonal skills to enable effective relationships across a variety of functions.
  • Independent thinker/hard worker.
  • Ability to work with all levels of management and employees.
  • Ability to juggle multiple tasks, set priorities, and communicate needs within a team environment.
  • Organization and problem-solving skills.
  • Health care industry experience, in a pharmaceutical or medical device company/agency strongly preferred.
  • TOP FIVE REASONS TO WORK AT MEDTRONIC

    1. Every Five Seconds We Improve another Life

    At Medtronic, we push the boundaries of biomedical technology every day. Everything we do is deeply rooted in our Mission – to alleviate pain, restore health and extend life.

    2. Discover Your Purpose

    Your skills, knowledge and ingenuity will make a difference at Medtronic. Every day your work can contribute to enhancing or saving a life. In fact, over 95% of employees responding to Medtronic’s all employee survey said they have a clear understanding of the Mission.

    3. Realize Your Potential

    Medtronic offers a culture that fosters the total well-being of each employee – mind, body, heart, and spirit. To help you reach your professional potential, Medtronic offers a myriad of tools and resources including Individual Development Plans, tuition reimbursement, mentoring programs and a host of learning classes.

    4. Our Inclusive Workplace

    At Medtronic, we believe that the realized potential and unique qualities of all of our employees are essential for innovation and growth. As a result, we are committed to inclusion and diversity. As a part of this commitment, we support the existence of a number of inclusion councils and resource groups.

    5. Experience a Passion for Your Work in Our Global Environment

    Since we do business in more than 120 countries, Medtronic can fulfill your passion to make a difference in many locations across the globe. You can take pride in working for a company that has been recognized for its business ethics, as well as for being a good corporate citizen no matter what your location.

    We invite you to join us and work with people who not only love what they do – but why and where they do it. Medtronic is an equal opportunity employer committed to cultural diversity in the workforce. No agencies or phone calls, please.

    TO APPLY TO THIS POSITION, visit www.medtronic.com/employment/ select Requisition # 56535 and "Apply to this Job" to route your resume directly to the hiring department.