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Tuesday, May 08, 2007

Rasmussen College, Inc. - Sr. Marketing Manager

Position Summary/Job Responsibilities:
  • Development of company’s creative vision and strategy
  • Brand strategy and development
  • Public relations
  • Coordinate with campuses for local events and development of media strategies
  • Competitive analysis and tracking
  • Market assessment including leading focus groups and surveying students regularly
  • Develop intriguing marketing messaging based on STP analysis
  • Qualifications: Experience/Behavior/Education
  • Minimum Bachelor’s degree
  • 5-7 years minimum experience in marketing with emphasis on creative development, brand development and market assessment
  • Consumer focused marketing background
  • Strong communication and organization skills
  • Able to work independently and as a team
  • Strong leadership skills

  • E-mail resume to: