The PR Specialist will work closely with the Worldwide Public Relations Manager on managing the day-to-day PR activity in support of positioning Kroll Ontrack as an expert on e-discovery, paper discovery and computer forensics in the legal technologies industry in the U.S. This includes conducting media relations and industry analyst relations activity. This individual will be expected to work closely with the rest of the Marketing Department and Product Management staff to brainstorm ideas and develop plans regarding the execution of PR tactics.
Develop and execute all PR tactics to support the Legal Technologies product line strategies. Identify, secure and or respond to media opportunities in order to promote Kroll Ontrack’s Legal Technologies product line and showcase the company’s market expertise. Serve as the main contact for media and industry analysts who cover and write about the legal technologies marketplace. Maintain target media and industry analyst lists and foster strong relationships with key media and analysts. Prepare key company spokespeople to respond appropriately to questions during interviews so as to make an impression consistent with our desired image in the marketplace. Develop and edit news releases for the Legal Technologies product division Manage the review and approval process for the Legal Technologies product division Work closely with PR Manager and the rest of Marketing to ensure Legal Technologies communications are in line with the overall company marketing and PR strategy as well as to discover synergies with other product divisions within the company. Develop and manage PR results reports Develop and write quarterly internal newsletter Serve as copy editor for market-facing content (i.e. advertisements, bylines, collateral, Web content, etc.) Travel expectations - 20% domestic travel expected.
Proficiency with computers a must. Must have experience with all Microsoft office applications (Word, Excel, PowerPoint) and must be able to pick up on computer programs quickly. Proven solid interpersonal communication and customer service skills necessary.
Attention to detail and time management techniques are necessary to successfully juggle the duties as assigned.
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures and governmental regulations. Ability to write news releases, pitches, reports, internal communications and business correspondences. Ability to effectively present information and respond to questions from groups of managers, clients, customers, media and the general public. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
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Bachelor’s degree in English, communications, journalism or public relations is required. 1-3 years experience in public relations or related field preferred, preferably with both agency and corporate experience. Experience with Internet and/or Web-based technologies. Knowledge of the Internet and software industries, previous experience in a high tech company preferred. Prior experience in managing projects and projects at agencies is also preferred.