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Friday, May 30, 2008

Blue Zones - Education Outreach and Public Relations Associate

Company Overview: Blue Zones TM is an organization that helps people live longer, better lives. Our annual interactive expeditions lets audiences of school children explore parts of the world where people live the longest, question what they find, then act to affect change.

Our expeditions are accompanied by educational programs designed to challenge and generate curiosity within the minds of students. Through an interactive environment, students direct our efforts and their learning. We also provide teachers with free curricula that cultivate collaboration, problem-solving, critical thinking and communication skills, while meeting state and national standards in the basic skills of reading, writing, health, science and math.

Job Overview: to expand the Blue Zones educational outreach efforts to increase participation in the program. We are looking for someone to place stories in the educational press, national press, educational listservs and other identified targets in an effort build awareness for the program.

PRIMARY DUTIES AND RESPONSIBILITIES:
1. Place stories with the media
2. Expand and create partnerships with associations, school districts and educational programs to drive adoption
3. Build an online audience for the live Expedition
4. Do some web marketing/PR
QUALIFICATIONS:
  • Excellent written/verbal communication skills
  • Proficient with technology
  • Experience with pitching stories to national media
  • Education or PR background
  • Understanding internet-based outreach
  • HELPFUL SKILLS AND APTITUDES:
  • Familiarity with computers and the web
  • Knowledge of K-12 Education

  • WORK ENVIRONMENT: Office space supplied by Blue Zones in the warehouse district of Minneapolis.

    To apply contact:
    Dan Buettner at dan@questnetwork.com