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Thursday, October 09, 2008

Fleishman-Hillard Minneapolis is seeking a Vice President, Digital Strategist

Fleishman-Hillard Minneapolis is seeking a Vice President, Digital Strategist. The position will work closely with the PR professionals within the Minneapolis office as well as with the larger 250 + digital team across the company. This is a great opportunity to play a strategic role in developing and managing digital programming for major consumer, healthcare, and agriculture brands and organizations. Candidates must have experience working in a senior planning/strategy role and will have experience in traditional PR and digital communications/digital marketing at a client company or agency.

FH Digital, Fleishman-Hillard’s worldwide digital group, provides full-service digital media solutions to support integrated communications and marketing programs. We craft innovative, award-winning solutions that have a meaningful, positive, and measurable impact. In addition to full digital creative services, deep content production, and innovative technical, our team supports programs with essential digital techniques such as online editorial outreach, social media management, search marketing and optimization, mobile marketing, online display advertising, and word-of-mouth campaigns. And, we have tools to help us identify and track online influencers, monitor discussions throughout the blogosphere, and measure Web site and social media program success.

FH digital serves a wide range of organizations, including Fortune 500 corporations, nonprofit organizations, government agencies, and international organizations, trade associations, and household name consumer brands.


  • Work closely with clients and account teams on the development of social media programs and strategies
  • Accurately forecast budgets for proposed social media programs, online marketing programs and search visibility programs
  • Direct internal strategy teams in employing a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations
  • Manage execution of digital, social media campaigns
  • Assess new technology or tools to determine right fit for client needs
  • Prepare reports summarizing the results of social media campaigns
  • Leverage proprietary measurement models for clients’ performance metrics and ROI information
  • Contribute to 360 Digital Influence blog and other thought leadership efforts in the social media space
  • Required qualifications:

  • 10+ years PR or relevant marketing experience
  • 3-7 years of relevant work experience in the digital communications space
  • Solid understanding of social media and the digital landscape
  • Must be passionate about quickly-evolving social media environment. In addition to passion and beyond understanding, must have a point-of-view on social media and the digital landscape – specifically the way in which brands should approach social media to meet their business objectives.
  • Track record of contributing digital strategies and tactics to successful communications campaigns
  • Outstanding research and analytical skills
  • Superior communication, organizational, and project management skills
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
  • Ability to work effectively and proactively within a team setting, both on-site and virtually
  • PR experience (agency experience preferred)
  • Bachelor’s degree
  • To apply, please email a cover letter and resume to

    For more information, visit our Web site at