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Saturday, October 25, 2008

Feed My Starving Children (FMSC) - Marketing Manager

Position:      Marketing Manager
Function:    
To implement and manage FMSC’s marketing, public relations and communications strategies to effectively tell the FMSC story and mission.  This includes advertising plans, news releases, fund raising appeals, newsletters and special events.  Work under the direction of the Executive Director in developing strategies to ensure fulfillment of fundraising, volunteer recruitment and communications goals.

Duties and Responsibilities:

1.      Working with Executive Director and outside vendors create strategies, implement and manage marketing and communications plans to achieve goals of Feed My Starving Children.
2.      Manage media relations, including news releases, cultivating relations with media and coordinating public events
3.      Under the direction of the Executive Director, manage the timely creation, production, scheduling and implementation of all special fund raising appeals, direct mail appeals, FMSC newsletters and events
4.      Provide planning and leadership for annual auction and grand opening events
5.      Provide leadership to marketing staff creating an effective and cohesive team, ensure systems policies and procedures necessary to the smooth operation of the communications functions are developed and implemented
6.      Develop and recommend marketing policies and procedures, and ensure they are adhered to, including but not limited to granting permission to use the FMSC logo or other materials 
7.      Write content, manage graphic design, and direct production for a variety of communication materials, including brochures, displays, videos, information folders
8.      Manage the design and updating of website and provide leadership in eNewsletter production process
9.      Guarantee effective brand management and ensure visual branding consistency at all FMSC locations by implementing identity standards along with Operations, Development and Administration as needed
10.  Provide direction and implement strategies of outside advertising agencies as needed
11.  Provide the Executive Director, Board Members, and Development Department with information to increase efforts to maximize FMSC’s fund raising efforts
12.  Tracks and analyzes performance of fund raising appeals and events against goals
13.  Monitor and assist in development of department budget
14.  Other duties as assigned
Supervised by:           Executive Director
Qualifications/Requirements:
1.      Commitment to support and promote the Christian mission and goals of Feed My Starving Children
2.      BA with minimum of 5 years experience in marketing communications
3.      Demonstrated success in creating and implementing marketing plans including direct mail and electronic campaigns
4.      Experience with web site content development and special events planning
5.      Supervisory experience with ability to direct staff development as needed
6.      Strong interpersonal and relationship building strengths with experience presenting effectively to small and large groups
7.      Computer proficiency including Microsoft Office Suite and familiarity with design software
8.      Skill in writing, public speaking and newsletter management

To apply email résumé, cover letter and three marketing communication samples that you have produced (MS Word or PDF) to Jeanie Picardi, Director of Administration and Finance, at JPicardi@fmsc.org.   Applicants invited for an interview will be asked to provide a full portfolio at the time of the interview.  Finalists for this position will also undergo a writing assessment at FMSC during the final round of interviews.

Thursday, October 09, 2008

Fleishman-Hillard Minneapolis is seeking a Vice President, Digital Strategist

Fleishman-Hillard Minneapolis is seeking a Vice President, Digital Strategist. The position will work closely with the PR professionals within the Minneapolis office as well as with the larger 250 + digital team across the company. This is a great opportunity to play a strategic role in developing and managing digital programming for major consumer, healthcare, and agriculture brands and organizations. Candidates must have experience working in a senior planning/strategy role and will have experience in traditional PR and digital communications/digital marketing at a client company or agency.

FH Digital, Fleishman-Hillard’s worldwide digital group, provides full-service digital media solutions to support integrated communications and marketing programs. We craft innovative, award-winning solutions that have a meaningful, positive, and measurable impact. In addition to full digital creative services, deep content production, and innovative technical, our team supports programs with essential digital techniques such as online editorial outreach, social media management, search marketing and optimization, mobile marketing, online display advertising, and word-of-mouth campaigns. And, we have tools to help us identify and track online influencers, monitor discussions throughout the blogosphere, and measure Web site and social media program success.

FH digital serves a wide range of organizations, including Fortune 500 corporations, nonprofit organizations, government agencies, and international organizations, trade associations, and household name consumer brands.

Responsibilities:

  • Work closely with clients and account teams on the development of social media programs and strategies
  • Accurately forecast budgets for proposed social media programs, online marketing programs and search visibility programs
  • Direct internal strategy teams in employing a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations
  • Manage execution of digital, social media campaigns
  • Assess new technology or tools to determine right fit for client needs
  • Prepare reports summarizing the results of social media campaigns
  • Leverage proprietary measurement models for clients’ performance metrics and ROI information
  • Contribute to 360 Digital Influence blog and other thought leadership efforts in the social media space
  • Required qualifications:

  • 10+ years PR or relevant marketing experience
  • 3-7 years of relevant work experience in the digital communications space
  • Solid understanding of social media and the digital landscape
  • Must be passionate about quickly-evolving social media environment. In addition to passion and beyond understanding, must have a point-of-view on social media and the digital landscape – specifically the way in which brands should approach social media to meet their business objectives.
  • Track record of contributing digital strategies and tactics to successful communications campaigns
  • Outstanding research and analytical skills
  • Superior communication, organizational, and project management skills
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
  • Ability to work effectively and proactively within a team setting, both on-site and virtually
  • PR experience (agency experience preferred)
  • Bachelor’s degree
  • To apply, please email a cover letter and resume to emily.frager@fleishman.com.

    For more information, visit our Web site at www.fleishman.com.