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Wednesday, June 17, 2009

Polaris - Corporate Marketing Manager


Develop innovative and highly effective retail selling processes to build retail selling capability of the North American dealership network.​ This will be done in conjunction with the product division marketing managers and with field sales management.​ Oversee voice of customer efforts for On-Road & Snowmobile divisions, event planning for all product divisions, and external relations.​

1. Lead retail selling process improvement at dealership level
    •  Lead implementation of Retail Improvement Process (RIP) within Max Velocity Program business model
      • Traffic and closing metric benchmarking with industry partner Traffic Log Pro
      • Sales closing rate improvement with industry partner Dealership University
      • Lead best practice research and development for pipeline of retail selling improvements (i.​e.​ contact management follow-up, demonstrations, etc.​)
      • Partner with field sales team for implementation of best practices
    • Lead development and implementation of effective retail selling tools
      • Lead development of next generation tools (i.​e.​ internet sales, F&I process, etc.​)
      • Lead web based marketing efforts including lead generation & conversion with Hot Prospects
      • Lead efforts to effectively capture dealer salesperson’s heart & mind.​ Specifically, lead My Polaris Rewards and Top gun initiatives, as well as develop future initiatives
      • Coordinate go-to-market strategy and execution for division created retail selling tools (i.​e.​ on-line product training, comparative DVDs, silent salesmen POP, etc.​)
    2. Management of marketing agency relationships, including contract negotiations
    3.​ Ensure effective voice of customer work for On-Road & Snowmobile divisions
    4.​ Oversee event planning and implementation for all product divisions, and external relations
    5.​ Coach and develop staff of corporate marketing, market research, event management, and external relations personnel


    1.​ Bachelor degree in a related field required.​ MBA desired.​
    2. ​ Minimum of eight years marketing experience in one or more sophisticated consumer marketing environments, ideally some of which will include an independent dealer channel and employee management
    3.​ A track record of increasingly responsible positions and solid marketing results is required
    4.​ Experience in multiple consumer businesses or industries are highly desired


    Dynamic, high-pressure environment in a standard office setting.​ Travel required.​

     Apply online