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Thursday, July 30, 2009

Health Fitness Corporation - Public Relations Specialist

ABOUT THE JOB

OVERVIEW
HealthFitness is proud to be a leading provider of integrated health and fitness management solutions, working in partnership with employers to manage their health care and productivity costs and to create a culture of health.​ At HealthFitness, we are dedicated to improving the health & well-being of the people we serve.​ We are looking for individuals to join our team that aren’t just looking for a job, but rather those who seek a career empowering people to lead healthier lives.​ If you are up for the challenge of delivering results and are truly passionate about making a difference, HealthFitness is the company for you.​

Description

SUMMARY
This Public Relations Specialist position is responsible for executing the public relations strategy and supporting related activities within the organization.​  Key responsibilities include mapping corporate differentiators/​value proposition to industry trends and market priorities; media relations and outreach; preparation of internal and external publications and speaker presentations; and interdepartmental communication, collaboration and dissemination of information through appropriate channels.​
 

JOB ACCOUNTABILITIES    
Primary:

  • Internal collaboration to identify market opportunities to strengthen HealthFitness awareness and demonstrate thought leadership
  • Lead and coordinate speaking opportunities including

    • Identify internal SME’s, top tier client success stories aligned to primary brand messages,
    • Outreach to clients and third party endorsers
    • Track speaking opportunities and complete timely submissions
    • Orchestrate meetings using journalistic skills to prepare final speaker presentation materials
  • Identify industry trends and produce issue briefs, white papers and media abstracts to demonstrate HealthFitness’ leadership strength
  • Prepare press releases; obtain appropriate approvals and release to newswire
  • Media relations and outreach including responding to questions or requests from members of the media and preparation of abstracts and pitch to publications
  • Track media opportunities including industry and related tools such as ProfNet, Meltwater News
  • Create metrics for ongoing internal associate communication related to public relations and marketing activity
  • Maintain regular contact with other departments so that all positive information about the organization is obtained and disseminated in a timely manner
  • Track editorial calendars and monitor media coverage 
QUALIFICATIONS & REQUIREMENTS
Education, Experience and Certifications:

  • Bachelor’s Degree in journalism, communication, public relations or related field and 3-5 years related experience
  • Demonstrated media relations experience required
  • Journalism/​agency and healthcare industry background is preferred.​ 
Other Knowledge, Skills & Abilities:

  • Strong journalistic skills including story sleuthing, research, interviewing and pitching
  • Proficient writing skills including top line abstracts, in-depth researched white papers and script writing
  • Computer proficiency in Microsoft Office programs including a minimum Word, PPT, Outlook and Excel

The success of HealthFitness is dependent on the quality and service provided by our employees.​ As such, HealthFitness’ commitment to our associates is exemplified by one of the best combined compensation and benefits packages in the industry.​ If you are interested in a career with HealthFitness, please apply directly at: http://hostedjobs. ​openhire.​com/​epostings/​jobs/​submit.​cfm?​fuseaction=​ dspjob&jobid=​289348&company_id=​15808&jobboardid=​24 .​ 


If you are unable to apply on-line, you may send your resume indicating your position of interest via fax to (952) 897-5096.​ For more information on HealthFitness, please visit our website www.​hfit.​com .​
 

HealthFitness Corporation - 1650 West 82nd Street, Suite 1100 - Minneapolis, MN 55431
Equal Opportunity Employer