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Thursday, August 20, 2009

The Caldrea Company - Marketing Manager

About the Job

The Caldrea Company, founded in 1999, is a fast-growing creator of household cleaning products with a mission to create a premier cleaning experience with products that are highly effective, consistently earth-friendly and an absolute pleasure to use.​

Primary Function:

Responsible for planning, development and implementation of all marketing activities for Caldrea.​ Manage strategic development of all aspects of brand strategy including advertising, promotions, guerilla marketing, market research, and product launches.​ Oversee all marketing agencies and activities.​ Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.​

Principal Duties and Responsibilities:

Marketing Strategy, Planning and Implementation
  • Responsible for creating, implementing and measuring the success of a comprehensive marketing strategy designed to maximize revenues and profits for Caldrea
  • Ensure consistency of desired brand image and positioning for Caldrea
  • Research market trends, sales history and competitive information to create and plan creative and effective strategies and tactics
  • Provide strategic and creative direction for marketing materials (catalogs, newsletters, e-commerce, etc.​)
  • Plan and manage budgets
New Product Development

  • Work closely with research and development to launch meaningful products and collections
  • Assess competitive set for new products and concepts
Advertising
  • Develop, implement and manage advertising strategy for Caldrea
  • Ensure Caldrea has distinctive creative approach, yet able to leverage corporate buys
  • Manage agency partners including strategic planning, creative development and implementation
Promotions
  • Proactively identify opportunities for increased exposure and impact through promotional incentives to increase sales – direct mail, coupons, in-store displays, etc.​
  • Assist Caldrea sales team with annual programs/​campaigns for major accounts
Guerilla Marketing
  • Develop and execute creative, interruptive marketing tactics to gain awareness and prompt trial of products
  • Research and select local events for involvement; establish priorities and execute programs
Qualifications:
  •  Bachelors degree in marketing, journalism or communications
  • 5+​ years marketing experience, focus in consumer packaged goods
  • Proven leadership abilities
  • Strategic insight and excellent planning skills
  • Creative thinking and problem solving skills
  • Ability to handle multiple projects
  • Detail oriented
  • Agile; quick learner
  • Strong written and oral communication skills
  • Preferred knowledge of marketing and public relations
Apply here.