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Friday, August 28, 2009


Areas of Responsibility
  • Development and leadership of Beehive’s digital and interactive services
  • Ongoing development and implementation of internal SMM strategy
  • Serve as a C-level strategic counselor to clients and team members
  • Evolve with the digital/interactive industry and provide strategic value related to industry trends (e.g., metrics, measurement, social software, open web)
  • Lead internal staff development in the digital and interactive space

Core Competencies
  • Lifelong learner – Uses forward-thinking tools and up-to-the minute best practices when developing digital strategies; dedicated to staying on the edge of new tools and technologies and sharing information
  • Command – Demonstrates superior influencing skills with internal and external customers; passionate, but low tolerance for drama; can connect with and instill confidence in a broad range of clients to help them understand and believe in the value of digital and interactive strategies
  • Communication – Strong verbal, nonverbal and written skills; adept at translating business and marketing messages into content that inspires social media conversations; strong account management skills
  • Strategic – Focuses on the business value and applications of digital, interactive and SMM; makes clear linkages between business strategy and technology solutions; strong problem-solving and decision-making skills
  • Collaborative – Can quickly connect with the C-suite, IT and team members; has a strong partner approach — can lead and follow; willing to teach and share knowledge inside and outside the organization; knows how and when to build and invest in an interactive team (creative, SEO, writers, developers/designers, technologists, SM strategists); cultivated network of support talent

  • • 10 – 15 years experience; classic PR background, consulting/agency
  • experience and a minimum of five years of demonstrated digital/interactive
  • experience is required; solid interest in applying digital and interactive
  • solutions to PR strategies
  • • Bachelor’s degree (minimum) in public relations, communications, marketing
  • or related field of study
  • Actively engaged in local (Twin Cities or current location) via social media;cclose familiarity with national digital/social media scene Updated 8/20/09 
  • Strong social media/interactive PR case study portfolio that can be leveragedcwith current and prospective clients (large platforms and programs preferred)
  • Proven management of social media programs, including measurement, analysis and merchandising
  • Understands and uses Internet tools, technologies for personal and professional use (e.g., search engines, video, Web 2.0+, new media, blogging, social media marketing, online publishing tools)
  • Passionate about quickly evolving social media environment and digital landscape — but not a self-proclaimed “social media guru”
  • Proven experience managing crises with social media implications or has used online tools in the response to manage a brand’s reputation online and offline (preferred)
  • Has a good sense of humor, a positive attitude, an open mind and can help make Beehive a great place to work every day 

E-mail Rebecca Martin for more information: