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Sunday, August 30, 2009

Job -The Hartford - Sr Marketing Communications Consultant

About the Job

As a global leader in insurance, asset management and financial service products, we offer professionals every possibility for growth.​ And whether we're helping customers or building careers, we're experts at creating the kind of advantages that help people reach their goals.​


Support Individual Life Division's (ILD) marketing efforts through the effective development and execution of media relations and advertising strategy.​ Drive communications to the field by developing well conceived and well executed communication plans.​ Enhance existing and develop new distribution partner relationships through the effective use of events and sponsorships.​ Manage ticket allocation for entertainment venues.​ Responsible for developing programs (promotional and/​or educational) to maximize "sell through" on corporate and divisional brand/​sponsorship initiatives.​ Motivate and recognize field employees through comprehensive, multi-tiered reward/​recognition program
Summary of Essential Job Functions

  • Develop ILD's brand strategy.​ Identify sponsorship opportunities (related to corporate initiatives or ILD-specific) and translate sponsorship initiatives and programs to field-specific opportunities.​
  • Develop and obtain management buy-in and execute programs that enhance distribution partner relationships through the effective use of Corporate sponsorships and outside venues.​
  • Responsible for budget structure, content, communication and administration of ILD's reward and recognition program.​
  • Partner with channel areas to assess firm marketing needs.​ Develop plans to meet these needs and drive sales within our firms.​
  • Develop advertising/​media relations (PR, editorial) plans that advance ILD's strategy including creating a PR source list of ILD employee topic experts.​
  • Primary liaison to provide updates to Corporate Media Relations and branding on marketing project plans and to act as editor on all pieces representing ILD to ensure that there is a strong link between the company's branding/​messaging efforts and revenue/​shared growth.​ Identify ways to leverage what Corporate produces for Media Relations and advertising to ILD markets.​
  • Develop a producer and customer marketing strategy using various marketing initiatives to create new sales opportunities, cross-sell occasions, and asset-retention strategies.​
  • Partner with Corporate Conference Planning to develop and execute events/​programs.​
  • Work with internal/​employee communications to understand and integrate marketing communications work and drive initiatives.​
  • Develop and execute ILD Management strategy for ticket allocations, including how to best leverage these opportunities with the field.​
  • Establish success measurements, implement plans, monitor and communicate results to management for all branding efforts.​
  • Accountability of project results and project team efforts.​ Lead the evaluation efforts of completed projects.​

Knowledge Requirements:

  • Minimum of 7 years marketing experience, with a focus on marketing communications
  • Financial services experience preferred with knowledge of distribution models
  • Strong interpersonal skills; ability to influence colleagues and Sr.​ Management
  • Project management and solid presentation skills
  • Bachelors degree required
Key Competencies:

Leadership Responsibilities
Communicates direction, vision, and strategy to engage team, peers, and Sr.​ Management.​ Ability to lead through barriers.​ Champions new initiatives and ideas.​ Ability to motivate and optimize performance of team.​ Influences others to achieve results to meet organization's objectives, is proactive in resolving issues and overcoming hurdles to results.​ Ability to establish immediate credibility and strong executive presence.​

Relationship Building Skills
Interacts effectively at all levels within and outside the company.​ Maintains strong working relationships with key business partners.​ Effectively collaborates with business partners to resolve issues.​ Can negotiate skillfully in tough situations.​

Business Acumen/​Communication Skills
A high degree of innovation, initiative and creativity is expected.​ Strong knowledge of the financial services and life insurance industry including estate planning and company products/​programs.​ Excellent verbal and strong written communications skills.​ Demonstrates critical thinking.​ Makes effective and persuasive presentations.​ Listens carefully and attentively.​ Strong consulting skills.​

Project/​Resource Management
Strong project management skills.​ Able to drive a project to completion, coordinating activities and resolving issues to ensure the timely and accurate execution of the plan.​ Effectively manages conflicting priorities and handles multiple projects/​tasks concurrently.​ Adapts/​responds well to changing priorities/​demands.​ Proven track record in working in high paced environment.​ Regularly communicate with and understand the needs of all cross-functional management across the business, including cross-SBU functions and management.​ Proactively drives for solutions.​ Extensive team building and cross-functional "peer influencing" skills.​

Financial Responsibilities
Strong budgetary management skills and accountability.​

At the Hartford, our compensation philosophy is simple: we pay competitive base salaries and reward performance.​ In addition, you will be eligible to participate in our comprehensive benefits program including Medical, Dental, Life and Disability Insurance, a 401K Plan, an Employee Stock Purchase Plan and more.​

Our Core Values:  Integrity • Financial Discipline • Diversity & Inclusion • Customer Focus • Winning Spirit • Teamwork

The Hartford is an Equal Opportunity Employer.​