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Friday, November 13, 2009

Milestone AV Technologies - Marketing Copywriter / Content Manager


Inform and influence customers by developing compelling marcom copy, to support Milestone’s commercial products division, with an emphasis on maximizing PR and web initiatives.


  • Write copy for integrated marketing campaigns, including PR, website, brochures, direct mail, advertising, PowerPoint presentations, newsletters, blogs, corporate communications, signage and other marcom materials, ensuring consistency with Chief’s brand voice

  • Manage all web content, including new product additions, updates, etc., to ensure accuracy

  • Research market needs and competitive landscape of mount manufacturers as well as market needs, ensuring effective messaging

  • Collaborate with Marketing Managers to develop PR (press releases, case studies, articles, award submission) that supports the overall marketing strategy

  • Test messaging (both campaign-specific and overall messages) utilizing internal tools

  • Participate on relevant social media and networking portals to support our products and monitor competitive marketing efforts

  • Work with internal departments as communication support in writing, planning and executing communication materials

  • Assist in media strategy development to assist Marketing Managers in planning and implementation:

    • Gather and analyze proposals to determine media selections, negotiate rates & positioning as required, working within budget

    • Develop annual media plan recommendation, coordinate media buys and manage ad calendars

    • Oversee and monitor ongoing PR performance, ensuring campaigns are executed properly and according to client expectations

    • Assist team in strategic post-campaign analysis and provide recommendations for future initiatives

  • Recommend and implement efficient, cost effective and flexible department procedures

  • Maintain company quality and legal compliance by adhering to internal approval process on all materials; initiate corrective action to ensure materials stay up-to-date

  • Understand workplace hazards and take steps to proactively prevent and report hazards or injuries in the workplace. Cooperate in Safety Programs, initiatives, and investigations.

  • Demonstrate our five core values of Integrity, Customer Responsiveness, Innovation, Passionate Contribution & Empowerment and Continuous Improvement

  • Other duties deemed necessary to support the Company’s business operations


Essential Knowledge, Skills and Abilities Required:

  •  Excellent skills in writing clear and focused copy that meets marketing strategy and objectives (writing samples required)

  • Superior interpersonal skills

  • Proficient in the use of personal computers, internet and Microsoft Office suite of software including Word, PowerPoint, Excel and Outlook (or related e-mail system)

  • Excellent project management and planning skills

  • Strong organizational skills and ability to work independently

  •  Be detail orientated and have excellent follow through skills

  • Positive, energetic attitude, and initiative; Strong work ethic

  • Ability to multi-task and manage several projects at one time

  •  Able to work comfortably in hands-on, multi-task, deadline-driven environment

  • Experienced in working with cross functional teams

  • Must possess high degree of professionalism and ability to handle confidential information

Minimum Education and Experience Required:

Bachelors degree in Marketing, Communications, English, Journalism, Business or related degree with a minimum of three (3) years experience in a sales/marketing driven environment; or combination of relevant education and experience

Preferred Qualifications:

  • Relevant copywriting experience
  • Knowledge of the technology (audio/visual) industry
  • Public Relations experience in a PR Agency setting
  • Editorial experience with industry publications
  • Working in a highly creative department with knowledge or skill in graphics
  • Social Media experience


  •  General office environment

  •  Ability to lift up to 20 pounds

  •  Long-distance or air travel as needed – not to exceed 10% travel