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Friday, November 13, 2009

Milestone AV Technologies - Marketing Copywriter / Content Manager


GENERAL PURPOSE


Inform and influence customers by developing compelling marcom copy, to support Milestone’s commercial products division, with an emphasis on maximizing PR and web initiatives.


DUTIES AND ACCOUNTABILITIES


  • Write copy for integrated marketing campaigns, including PR, website, brochures, direct mail, advertising, PowerPoint presentations, newsletters, blogs, corporate communications, signage and other marcom materials, ensuring consistency with Chief’s brand voice


  • Manage all web content, including new product additions, updates, etc., to ensure accuracy


  • Research market needs and competitive landscape of mount manufacturers as well as market needs, ensuring effective messaging


  • Collaborate with Marketing Managers to develop PR (press releases, case studies, articles, award submission) that supports the overall marketing strategy


  • Test messaging (both campaign-specific and overall messages) utilizing internal tools


  • Participate on relevant social media and networking portals to support our products and monitor competitive marketing efforts


  • Work with internal departments as communication support in writing, planning and executing communication materials


  • Assist in media strategy development to assist Marketing Managers in planning and implementation:


    • Gather and analyze proposals to determine media selections, negotiate rates & positioning as required, working within budget


    • Develop annual media plan recommendation, coordinate media buys and manage ad calendars


    • Oversee and monitor ongoing PR performance, ensuring campaigns are executed properly and according to client expectations


    • Assist team in strategic post-campaign analysis and provide recommendations for future initiatives



  • Recommend and implement efficient, cost effective and flexible department procedures


  • Maintain company quality and legal compliance by adhering to internal approval process on all materials; initiate corrective action to ensure materials stay up-to-date


  • Understand workplace hazards and take steps to proactively prevent and report hazards or injuries in the workplace. Cooperate in Safety Programs, initiatives, and investigations.


  • Demonstrate our five core values of Integrity, Customer Responsiveness, Innovation, Passionate Contribution & Empowerment and Continuous Improvement


  • Other duties deemed necessary to support the Company’s business operations


JOB REQUIREMENTS


Essential Knowledge, Skills and Abilities Required:



  •  Excellent skills in writing clear and focused copy that meets marketing strategy and objectives (writing samples required)


  • Superior interpersonal skills


  • Proficient in the use of personal computers, internet and Microsoft Office suite of software including Word, PowerPoint, Excel and Outlook (or related e-mail system)


  • Excellent project management and planning skills


  • Strong organizational skills and ability to work independently


  •  Be detail orientated and have excellent follow through skills


  • Positive, energetic attitude, and initiative; Strong work ethic


  • Ability to multi-task and manage several projects at one time


  •  Able to work comfortably in hands-on, multi-task, deadline-driven environment


  • Experienced in working with cross functional teams


  • Must possess high degree of professionalism and ability to handle confidential information


Minimum Education and Experience Required:


Bachelors degree in Marketing, Communications, English, Journalism, Business or related degree with a minimum of three (3) years experience in a sales/marketing driven environment; or combination of relevant education and experience


Preferred Qualifications:

  • Relevant copywriting experience
  • Knowledge of the technology (audio/visual) industry
  • Public Relations experience in a PR Agency setting
  • Editorial experience with industry publications
  • Working in a highly creative department with knowledge or skill in graphics
  • Social Media experience

WORKING CONDITIONS/PHYSICAL DEMANDS


  •  General office environment


  •  Ability to lift up to 20 pounds


  •  Long-distance or air travel as needed – not to exceed 10% travel