GENERAL PURPOSE
Inform and influence customers by developing compelling marcom copy, to support Milestone’s commercial products division, with an emphasis on maximizing PR and web initiatives.
DUTIES AND ACCOUNTABILITIES
Write copy for integrated marketing campaigns, including PR, website, brochures, direct mail, advertising, PowerPoint presentations, newsletters, blogs, corporate communications, signage and other marcom materials, ensuring consistency with Chief’s brand voice
Manage all web content, including new product additions, updates, etc., to ensure accuracy
Research market needs and competitive landscape of mount manufacturers as well as market needs, ensuring effective messaging
Collaborate with Marketing Managers to develop PR (press releases, case studies, articles, award submission) that supports the overallmarketing strategy
Test messaging (both campaign-specific and overall messages) utilizing internal tools
Participate on relevant social media and networking portals to support our products and monitor competitive marketing efforts
Work with internal departments as communication support in writing, planning and executing communication materials
Assist in media strategy development to assist Marketing Managers in planning and implementation:
Gather and analyze proposals to determine media selections, negotiate rates & positioning as required, working within budget
Develop annual media plan recommendation, coordinate media buys and manage ad calendars
Oversee and monitor ongoing PR performance, ensuring campaigns are executed properly and according to client expectations
Assist team in strategic post-campaign analysis and provide recommendations for future initiatives
Recommend and implement efficient, cost effective and flexible department procedures
Maintain company quality and legal compliance by adhering to internal approval process on all materials; initiate corrective action to ensure materials stay up-to-date
Understand workplace hazards and take steps to proactively prevent and report hazards or injuries in the workplace. Cooperate in Safety Programs, initiatives, and investigations.
Demonstrate our five core values of Integrity, Customer Responsiveness, Innovation, Passionate Contribution & Empowerment and Continuous Improvement
Other duties deemed necessary to support the Company’s business operations
JOB REQUIREMENTS
Essential Knowledge, Skills and Abilities Required:
Excellent skills in writing clear and focused copy that meets marketing strategy and objectives (writing samples required)
Superiorinterpersonal skills
Proficient in the use of personal computers, internet andMicrosoft Office suite of software including Word, PowerPoint, Excel and Outlook (or related e-mail system)
Excellent project management and planning skills
Strong organizational skills and ability to work independently
Be detail orientated and have excellent follow through skills
Positive, energetic attitude, and initiative; Strong work ethic
Ability to multi-task and manage several projects at one time
Able to work comfortably in hands-on, multi-task, deadline-driven environment
Experienced in working with cross functional teams
Must possess high degree of professionalism and ability to handle confidential information
Minimum Education and Experience Required:
Preferred Qualifications:
- Relevant copywriting experience
- Knowledge of the technology (audio/visual) industry
- Public Relations experience in a PR Agency setting
- Editorial experience with industry publications
- Working in a highly creative department with knowledge or skill in graphics
- Social Media experience
WORKING CONDITIONS/PHYSICAL DEMANDS
General office environment
Ability to lift up to 20 pounds
Long-distance or air travel as needed – not to exceed 10% travel
