Must be innovative and results driven with sound analytical skills and a passion for health care issues and developing thoughtful communications strategy, messaging, and execution. Will work closely with business leaders, marketing leaders, government affairs and communications team to craft appropriate and timely business communications.
Oversee media relations for a diversified public sector health care business in a complex and competitive business landscape. Tactics will include overseeing the development of press releases and talking points, media opportunities, media briefings, an editorial calendar of story opportunities, speeches, letters/memos, Q&As, backgrounders, key messages and speaking engagements as well as information related to products.
Identify and prepare spokespeople as needed.
Create and implement external media relations strategy on product lines. Use strong written and verbal communications skills both in rapid response and in proactively presenting news and thought leadership messages to national, regional and trade media. Review communications related to products to ensure consistent messaging.
Develop plans and create opportunities to communicate with and build relationships with key reporters and editorial staff. Partner with federal and state government affairs staff to manage issues and proactively represent product lines in the public policy arena. Maintain current knowledge, industry expertise and professional network in the areas of health care, health care policy trends, health care regulations, and related fields. Understands and optimizes media relations at regional levels to ensure desired outcomes.
Direct and manage crisis communications issues to enhance brand and reputation. Proactively anticipate crisis scenarios and strategize accordingly.
Provide leadership and be accountable for the performance and results of communications team.
- 8 plus years experience successfully managing communications functions.
- Proven experience driving communication strategy and planning for senior leaders and product lines.
- Reputation as a trusted advisor to leadership on communication issues.
- Flexible and resilient problem solver with the ability to gain consensus and manage sensitive situations.
- Demonstrated track record of developing and executing successful communication strategies and programs.