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Sunday, August 30, 2009

Job -The Hartford - Sr Marketing Communications Consultant

About the Job

WHY JOIN THE HARTFORD?​
As a global leader in insurance, asset management and financial service products, we offer professionals every possibility for growth.​ And whether we're helping customers or building careers, we're experts at creating the kind of advantages that help people reach their goals.​

WHAT ARE THE RESPONSIBILITIES OF THE POSITION?​      

Support Individual Life Division's (ILD) marketing efforts through the effective development and execution of media relations and advertising strategy.​ Drive communications to the field by developing well conceived and well executed communication plans.​ Enhance existing and develop new distribution partner relationships through the effective use of events and sponsorships.​ Manage ticket allocation for entertainment venues.​ Responsible for developing programs (promotional and/​or educational) to maximize "sell through" on corporate and divisional brand/​sponsorship initiatives.​ Motivate and recognize field employees through comprehensive, multi-tiered reward/​recognition program
 
Summary of Essential Job Functions

  • Develop ILD's brand strategy.​ Identify sponsorship opportunities (related to corporate initiatives or ILD-specific) and translate sponsorship initiatives and programs to field-specific opportunities.​
  • Develop and obtain management buy-in and execute programs that enhance distribution partner relationships through the effective use of Corporate sponsorships and outside venues.​
  • Responsible for budget structure, content, communication and administration of ILD's reward and recognition program.​
  • Partner with channel areas to assess firm marketing needs.​ Develop plans to meet these needs and drive sales within our firms.​
  • Develop advertising/​media relations (PR, editorial) plans that advance ILD's strategy including creating a PR source list of ILD employee topic experts.​
  • Primary liaison to provide updates to Corporate Media Relations and branding on marketing project plans and to act as editor on all pieces representing ILD to ensure that there is a strong link between the company's branding/​messaging efforts and revenue/​shared growth.​ Identify ways to leverage what Corporate produces for Media Relations and advertising to ILD markets.​
  • Develop a producer and customer marketing strategy using various marketing initiatives to create new sales opportunities, cross-sell occasions, and asset-retention strategies.​
  • Partner with Corporate Conference Planning to develop and execute events/​programs.​
  • Work with internal/​employee communications to understand and integrate marketing communications work and drive initiatives.​
  • Develop and execute ILD Management strategy for ticket allocations, including how to best leverage these opportunities with the field.​
  • Establish success measurements, implement plans, monitor and communicate results to management for all branding efforts.​
  • Accountability of project results and project team efforts.​ Lead the evaluation efforts of completed projects.​
WHAT QUALIFICATIONS ARE WE LOOKING FOR?​

Knowledge Requirements:

  • Minimum of 7 years marketing experience, with a focus on marketing communications
  • Financial services experience preferred with knowledge of distribution models
  • Strong interpersonal skills; ability to influence colleagues and Sr.​ Management
  • Project management and solid presentation skills
  • Bachelors degree required
Key Competencies:

Leadership Responsibilities
Communicates direction, vision, and strategy to engage team, peers, and Sr.​ Management.​ Ability to lead through barriers.​ Champions new initiatives and ideas.​ Ability to motivate and optimize performance of team.​ Influences others to achieve results to meet organization's objectives, is proactive in resolving issues and overcoming hurdles to results.​ Ability to establish immediate credibility and strong executive presence.​

Relationship Building Skills
Interacts effectively at all levels within and outside the company.​ Maintains strong working relationships with key business partners.​ Effectively collaborates with business partners to resolve issues.​ Can negotiate skillfully in tough situations.​

Business Acumen/​Communication Skills
A high degree of innovation, initiative and creativity is expected.​ Strong knowledge of the financial services and life insurance industry including estate planning and company products/​programs.​ Excellent verbal and strong written communications skills.​ Demonstrates critical thinking.​ Makes effective and persuasive presentations.​ Listens carefully and attentively.​ Strong consulting skills.​

Project/​Resource Management
Strong project management skills.​ Able to drive a project to completion, coordinating activities and resolving issues to ensure the timely and accurate execution of the plan.​ Effectively manages conflicting priorities and handles multiple projects/​tasks concurrently.​ Adapts/​responds well to changing priorities/​demands.​ Proven track record in working in high paced environment.​ Regularly communicate with and understand the needs of all cross-functional management across the business, including cross-SBU functions and management.​ Proactively drives for solutions.​ Extensive team building and cross-functional "peer influencing" skills.​

Financial Responsibilities
Strong budgetary management skills and accountability.​

WHAT IS THE COMPENSATION OPPORTUNITY?​
At the Hartford, our compensation philosophy is simple: we pay competitive base salaries and reward performance.​ In addition, you will be eligible to participate in our comprehensive benefits program including Medical, Dental, Life and Disability Insurance, a 401K Plan, an Employee Stock Purchase Plan and more.​

Our Core Values:  Integrity • Financial Discipline • Diversity & Inclusion • Customer Focus • Winning Spirit • Teamwork

The Hartford is an Equal Opportunity Employer.​

** NO AGENCIES PLEASE **


Saturday, August 29, 2009

Writing specialist

Goff & Howard PR firm seeks team player with sharp writing skills and enthusiasm for writing.  Interviewing and people skills important.  Editing, proofing, and project management skills a must.  One-three years of experience preferred, but talent and attention to detail equally important.  Excellent benefits and work environment.  Please send resume, cover letter, and three writing samples (no books or manuscripts) to Patty Dunn at pattyd@goffhoward.com.

Friday, August 28, 2009

DIRECTOR OF DIGITAL & INTERACTIVE PR

Areas of Responsibility
  • Development and leadership of Beehive’s digital and interactive services
  • Ongoing development and implementation of internal SMM strategy
  • Serve as a C-level strategic counselor to clients and team members
  • Evolve with the digital/interactive industry and provide strategic value related to industry trends (e.g., metrics, measurement, social software, open web)
  • Lead internal staff development in the digital and interactive space

Core Competencies
  • Lifelong learner – Uses forward-thinking tools and up-to-the minute best practices when developing digital strategies; dedicated to staying on the edge of new tools and technologies and sharing information
  • Command – Demonstrates superior influencing skills with internal and external customers; passionate, but low tolerance for drama; can connect with and instill confidence in a broad range of clients to help them understand and believe in the value of digital and interactive strategies
  • Communication – Strong verbal, nonverbal and written skills; adept at translating business and marketing messages into content that inspires social media conversations; strong account management skills
  • Strategic – Focuses on the business value and applications of digital, interactive and SMM; makes clear linkages between business strategy and technology solutions; strong problem-solving and decision-making skills
  • Collaborative – Can quickly connect with the C-suite, IT and team members; has a strong partner approach — can lead and follow; willing to teach and share knowledge inside and outside the organization; knows how and when to build and invest in an interactive team (creative, SEO, writers, developers/designers, technologists, SM strategists); cultivated network of support talent

Qualifications
  • • 10 – 15 years experience; classic PR background, consulting/agency
  • experience and a minimum of five years of demonstrated digital/interactive
  • experience is required; solid interest in applying digital and interactive
  • solutions to PR strategies
  • • Bachelor’s degree (minimum) in public relations, communications, marketing
  • or related field of study
  • Actively engaged in local (Twin Cities or current location) via social media;cclose familiarity with national digital/social media scene Updated 8/20/09 
  • Strong social media/interactive PR case study portfolio that can be leveragedcwith current and prospective clients (large platforms and programs preferred)
  • Proven management of social media programs, including measurement, analysis and merchandising
  • Understands and uses Internet tools, technologies for personal and professional use (e.g., search engines, video, Web 2.0+, new media, blogging, social media marketing, online publishing tools)
  • Passionate about quickly evolving social media environment and digital landscape — but not a self-proclaimed “social media guru”
  • Proven experience managing crises with social media implications or has used online tools in the response to manage a brand’s reputation online and offline (preferred)
  • Has a good sense of humor, a positive attitude, an open mind and can help make Beehive a great place to work every day 

E-mail Rebecca Martin for more information:
REBECCA MARTIN
DIRECTOR OF MARKETING & OPERATIONS
rmartin@beehivepr.biz

Friday, August 21, 2009

Lola Red PR is looking for a publicist

Lola Red PR is looking for a publicist to add to its ranks. We're looking for someone who has great communication skills, nerves of steel, and a knack for building relationships.

Qualifications:
- Bachelor's degree in public relations, journalism, marketing, or communications
- 2-4 years of experience in public relations or journalism
- Strong Twin Cities media relationships
- Strong Microsoft Office and Internet research skills
- Ability to multitask
- Ability to manage up to three employees
- Excellent organization skills
- Creative and critical thinking skills
- Web design/HTML knowledge a plus

Responsibilities:
- publicity campaign creation and execution
- client interaction
- collateral creation (press releases, media advisories, fact sheets, etc.)
- event attendance and management
- employee oversight and management
- new business generation
 

Thursday, August 20, 2009

The Caldrea Company - Marketing Manager

About the Job

The Caldrea Company, founded in 1999, is a fast-growing creator of household cleaning products with a mission to create a premier cleaning experience with products that are highly effective, consistently earth-friendly and an absolute pleasure to use.​

Primary Function:

Responsible for planning, development and implementation of all marketing activities for Caldrea.​ Manage strategic development of all aspects of brand strategy including advertising, promotions, guerilla marketing, market research, and product launches.​ Oversee all marketing agencies and activities.​ Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.​

Principal Duties and Responsibilities:

Marketing Strategy, Planning and Implementation
  • Responsible for creating, implementing and measuring the success of a comprehensive marketing strategy designed to maximize revenues and profits for Caldrea
  • Ensure consistency of desired brand image and positioning for Caldrea
  • Research market trends, sales history and competitive information to create and plan creative and effective strategies and tactics
  • Provide strategic and creative direction for marketing materials (catalogs, newsletters, e-commerce, etc.​)
  • Plan and manage budgets
New Product Development

  • Work closely with research and development to launch meaningful products and collections
  • Assess competitive set for new products and concepts
Advertising
  • Develop, implement and manage advertising strategy for Caldrea
  • Ensure Caldrea has distinctive creative approach, yet able to leverage corporate buys
  • Manage agency partners including strategic planning, creative development and implementation
Promotions
  • Proactively identify opportunities for increased exposure and impact through promotional incentives to increase sales – direct mail, coupons, in-store displays, etc.​
  • Assist Caldrea sales team with annual programs/​campaigns for major accounts
Guerilla Marketing
  • Develop and execute creative, interruptive marketing tactics to gain awareness and prompt trial of products
  • Research and select local events for involvement; establish priorities and execute programs
Qualifications:
  •  Bachelors degree in marketing, journalism or communications
  • 5+​ years marketing experience, focus in consumer packaged goods
  • Proven leadership abilities
  • Strategic insight and excellent planning skills
  • Creative thinking and problem solving skills
  • Ability to handle multiple projects
  • Detail oriented
  • Agile; quick learner
  • Strong written and oral communication skills
  • Preferred knowledge of marketing and public relations
Apply here.

Monday, August 17, 2009

Internal Communications Intern - Fairview Health Services

Job Description:
 
The intern will assist Fairview's Internal Communications department in a wide range of projects including: interviewing employees and writing bylined articles for our award-winning employee newsletter; researching and writing employee benefit announcements and tips; creating copy for our internal Web site; assisting with other projects as needed.

The work location is near downtown Minneapolis on the corner of Minnehaha and Franklin Avenues. The internship is unpaid but hours and schedule are flexible.


Job Qualifications:
 

Minimum qualifications:
Individual must be in junior or senior year of college and have taken journalism, communications or related coursework.

Additional skills necessary to this role:
Excellent writing and editing skills, computer skills, strong interpersonal and customer service skills, ability to work on deadline and on several projects simultaneously. Photography skills and desktop publishing experience are a plus.


Please submit resume, cover letter and three writing samples to Shelby Dunski, sdunski1@fairview.org by August 31.

Friday, August 14, 2009

Carmichael Lynch Spong seeks social media intern

Carmichael Lynch Spong, The Holmes Report’s 2009 Small Agency of the Year and one of the most awarded PR firms in the country, is looking for a creative, passionate and highly motivated social media intern to start immediately in Minneapolis.

Responsibilities include social media monitoring and analysis, relationship-building with bloggers and other social media contacts, community management, and many other social media projects with some of the nation’s most recognized and respected brands.

Candidates should have hands-on experience with a variety of social media applications , including blogs, microblogs, social networks, photo- and video-sharing and other social platforms. Candidates should also be on the cutting edge of the latest social technologies and applications, including measurement and reporting.

Ideal candidates will be self-starters, highly motivated, and passionate about the potential for social media to impact business. Candidates will also have exceptional writing skills and a strong intellectual curiosity.

Please send resume, cover letter, writing sample, and supporting documents to Tracey Ellis, tracey.ellis@clynch.com.

Tuesday, August 11, 2009

Account Executive - Maccabee Group Public Relations

Account Executive Opening
Maccabee Group Public Relations


Maccabee Group, the Minneapolis public relations and social media marketing agency whose clients have included NorthMarq, Ergotron computer accessories, AmericInn hotels, National Theatre for Children, OfficeMax, AAA-Minneapolis and Hazelden Foundation, has an opening for an Account Executive.

Candidates must have 2-4 years experience in corporate communications and/or media relations, with excellent writing skills and familiarity with Twitter, Facebook, online video, blogs and other social media tools. Ideal candidate would have experience with Wordpress platform for content management. We’re seeking a high-energy, goal-directed person who can balance marketing strategy with creativity – a proactive initiator and highly-organized multi-tasker with a sense of fun and a restless intelligence.

Apply by sending your resume and a stunning writing sample to jobs@maccabee.com. Learn more about Maccabee Group and its NODE social media practice at www.maccabeegroup.com

Wednesday, August 05, 2009

Be an Intern at Weber Shandwick!

As a leading global communications firm, Weber Shandwick works with clients to address a broad range of challenges across diverse geographies, product categories and audiences. Our ability to harness this collective experience and knowledge and apply it to each assignment is an important ingredient in our success. We are continuing to develop new ways of harnessing the power of advocacy for our clients. One way is through recognizing how advocacy - the active support of brands, causes and issues by individuals - has emerged as the most trusted source of information and communication today, as well as the most powerful force in business. We seek to build advocacy creation into our client work from the start.

The Minneapolis office has an exciting opportunity for an Intern. An internship at Weber Shandwick is intended to provide a true learning experience for the employee along with the opportunity to observe public relations professionals in a business environment. It will provide familiarity with the PR field and with the functions of a large agency.

Interns assist our PR practitioners with day-to-day duties including research, writing copy for news releases and feature stories, coordinating PR programs, assisting in the organization and preparation of special client events, compiling media lists, pitching client stories and participation in creative sessions.


Qualifications:
  • Solid writing and communications skills - Willingness to learn, question and challenge - Keen attention to detail - Thrive in a fast-paced environment - Strong interest in PR field
Required:
  •  Bachelor Degree in PR, Journalism or Related Field
Interested candidates should submit their resumes to: www.webershandwick.com.

Tuesday, August 04, 2009

Kohnstamm Communications - Senior Account Executive – Consumer Team

Kohnstamm Communications, a Twin Cities-based public relations firm with a ationanl client roster, is seeking an experienced PR pro who knows how to work directly with clients, has demonstrated results with consumer media and top-tier influencers and who has solid agency experience. The award-winning agency serves a dynamic portfolio of national and international clients. We are especially interested in public relations professionals with sector expertise and industry knowledge with consumer packaged goods, especially food and beverage in the organic and natural sectors, and some B2B or professional services experience.

If you have 4+ years of PR-specific experience, strong writing and team-leading/supervisory skills, we would like to speak with you about becoming our newest senior account executive. We offer a competitive salary, health coverage including dependent care, paid parking, retirement fund match, flex hours, paid volunteer time and other benefits. Kohnstamm was named a “Best Agency to Work For” in the current Holmes Report “2008 PR Agency Report Card.” The Kohnstamm agency is located on the 14th floor of the Securian building overlooking the State Capitol building, on the skyway in downtown St. Paul.

Kohnstamm Communications is the 16th -ranked PR agency in the Twin Cities according to Mpls/St. Paul Business Journal, and 131st in the nation according to PR Week. Founded in 1991, the 12-person group is lead by Josh Kohnstamm, formerly of Hill and Knowlton, and Account Manager Trish Scorpio, formerly of Weber Shandwick, Honeywell and Ceridian corporate communications. Others at the agency have had previous experience with GolinHarris, Edelman, Karwaski, Manning Selvege & Lee, Tunheim and Media Relations before joining this enterprising and energetic team. For more information about the agency, go to www.kohnstamm.com and its careers section. Send resumes ASAP to ricka@kohnstamm.com.