Advertise here!

Monday, January 25, 2010

ACA International - Public Relations Director

Description
  • Prepares and distributes press releases, pitch letters, letters to the editor, YouTube videos, Podcasts and other communications to key regional and national media outlets.
  • In cooperation with the Government Affairs Director and other key staff, directly supports ACA International’s legislative advocacy efforts at the state and federal level with PR initiatives aimed at positively influencing key legislation impacting the industry.
  • Conceptualizes, creates and carries out national PR using both traditional press releases with new media formats including YouTube, PR Web, Twitter, Facebook, Podcasting and Blogs.
  • Coordinate with ACA Membership, Meeting & Events and Campus ACA to promote and market select ACA products and events.
  • Coordinates with ACA CEO an/or Executive Staff to create Blogs Vlogs (Video Blogs) that are updated on a regular basis and utilize friendly, conversational tone and are aimed at ACA Members as their primary audience.
    • CEO Blog: Features personal, informal and informative written and video messages from the CEO aimed directly at members.
    • Includes a “Comments" section for members to directly leave notes for the CEO on his/her blog.
  • Understands how to communicate with key PR audiences – Consumers, Legislators, Policy Makers, Print, Broadcast and Online media members and ACA Members – in most effective method possible.
  • Tailors specific PR plans and strategies to maximize impact on each specific audience, utilizing different communication methods, languages, etc.
  • Utilizes public relations software, monitors association and industry media coverage and reports findings on a quarterly basis.
  • Develops positive working relationships with key national and regional media to facilitate coverage of national public relations campaigns.
  • Coordinates interviews between national press, radio and television representatives and ACA staff and members.
  • Works with the ACA International Education Foundation Board and Executive Director to carry out Foundation’s PR goals.
  • Works as needed with other ACA Departments to create and distribute press releases or other PR initiatives.
  • Manages online content pertaining to public relations.
  • Coordinates with Administrative Assistant(s) to carry out dissemination of PR projects including mass mailings, compiling information/records in response to media requests, etc.

Requirements
The individual must have detailed knowledge of public relations and how to successfully communicate with members of the media. General knowledge of advertising, marketing and communications is also needed, along with the ability to handle multiple projects successfully and complete them on time. Intricate knowledge of the credit and debt collection industry highly desired.


EDUCATION and/or EXPERIENCE
Bachelor's degree (B. A.) from four-year college or university in Mass Communications, Journalism, or Public Relations; 5-7 years of public relations experience required.


LANGUAGE SKILLS
Ability to read, analyze, and interpret business periodicals, professional journals, trade publications, technical data and procedures, or governmental regulations. Ability to write and edit utilizing proper business English. Ability to “translate" industry jargon, buzzwords, acronyms, etc. into everyday language that will resonate with everyday consumers, journalists, legislators and policy makers.


MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.


REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.


OTHER SKILLS AND ABILITIES
Excellent oral and written communication skills, very strong editing and proof reading skills. PC knowledge and experience utilizing MS Word, Excel, PowerPoint, Mail and Outlook. Knowledge of how to concept, record, edit and distribute YouTube videos and Podcasts.
If you would enjoy hands-on job satisfaction from a small friendly organization in a stable but progressive environment, then we are the place for you.

Convenient Edina location with great benefits including flexible hours, 401k profit sharing, a full benefits package and much more. Send resume, cover letter, writing samples and salary requirements to: Human Resources Manager, ACA International, P.O. Box 390106, Minneapolis, MN 55439-0106; fax: (952) 926-1624; or email: [Click Here to Email Your Resumé].

Edina location with great benefits including flexible hours, 401k profit sharing, a full benefits package and much more. Send resume, cover letter, writing samples and salary requirements to: Human Resources Manager, ACA International, P.O. Box 390106, Minneapolis, MN 55439-0106; fax: (952) 926-1624; or email: [Click Here to Email Your Resumé].

Apply online.