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Friday, March 19, 2010

Marketing Specialist - Christopher & Banks Co

Christopher & Banks Corporation is a Minneapolis, Minnesota based specialty retailer of women's apparel. As a women's apparel retailer, we operate more than 800 specialty stores in 46 states under the Christopher & Banks and C.J. Banks names.
The philosophy at Christopher & Banks is to create a great team atmosphere and promote qualified employees from within the company whenever possible. Whether you are employed in the stores or at our headquarters, we offer a variety of positions with flexible hours. In addition to career advancement opportunities, we offer:
  • Flexible schedules including days, evenings and weekends in our Field/Store positions
  • A generous merchandise discount
  • Medical insurance
  • Life insurance
  • Dental insurance
  • Short term and long term disability
  • Cafeteria 125 (flex) plan which includes daycare
  • 401 (K) retirement savings program
  • Paid vacation and holidays
  • A great team atmosphere
Marketing Specialist:
Christopher & Banks Corporation is a Minneapolis, Minnesota based specialty retailer of women's apparel. As a women's apparel retailer, we operate more than 800 specialty stores in 46 states under the Christopher & Banks and C.J. Banks names.

The philosophy at Christopher & Banks is to create a great team atmosphere and promote qualified employees from within the company whenever possible. Whether you are employed in the stores or at our headquarters, we offer a variety of positions with flexible hours. In addition to career advancement opportunities, we offer:

* A generous merchandise discount Medical Insurance
* Life Insurance
* Dental Insurance
* Short term and long term disability
* Cafeteria 125 (flex) plan which includes daycare
* 401(K) retirement savings program
* Paid vacation and holidays
* A great team atmosphere

Relocation Assistance will be provided if necessary. Check out the CNNMoney.com list of the top 10 places to live and see why Plymouth, MN, where our corporate headquarters is located, is No. 1 on the list!!
http://money.cnn.com/magazines/moneymag/bplive/2008/index.html

Description

Join an innovative company with a seasoned executive team. Christopher & Banks is a financially stable, nationwide specialty retailer; we’ve been dressing women for over 50 years. We’re unlike any other retailer, we ‘Celebrate women of all sizes’ with our two unique brands CJ Banks and Christopher & Banks.


If you work best in an environment of teamwork and genuine collaboration, are an optimist by nature, organized, motivated, dedicated, and ready to help build a best in class consumer brand, this could be the job for you. Please read more about us at Christopherandbanks.com.

Position Description:

We are interested in someone who can help us reinvent the way media and PR works in an integrated marketing environment. If you are experienced in retail marketing, like to work at a grassroots level, enjoy the challenge of generating PR and understand that the changing consumer and digital environment creates more word of mouth opportunities than ever before then we’d like to hear from you.

We are looking for a dynamic, highly motivated individual. This position would support the planning and activation of a full media plan on a local and national level spanning grassroots efforts, third party brand partnerships, public relations (in business and fashion media) and non traditional advertising opportunities. Working with the VP Marketing this individual will contribute to driving the business, increasing brand awareness and strengthening our community connections.


This job description does not list all job responsibilities.  You may be asked to perform other duties.  Christopher & Banks has the right to revise this job description at any time.  The job description is not an employment contract and in no way alters associates’ at-will employment relationship with the Company.



Required Skills

Success developing and executing integrated marketing/grassroots and/or PR campaigns for a retail or consumer brand
Strong creative and strategic thinking skills combined with a history of flawless execution
Ability to work well within cross-functional teams
Excellent verbal & written communication skills
Time management skills
1-2 years of professional public relations experience preferred
Knowledge and experience in grassroots program development
Experience working within traditional and social media
BA in Business, marketing or related field BS/BA degree in a relevant field
Previous experience in fashion public relations and media strongly preferred
Proficient in Microsoft Word, Excel, Powerpoint and Outlook
Adept at working in a fast-moving and responsive business environment


Required Experience

Assist in developing marketing plan to include grassroots campaigns, third party partnerships, non-traditional advertising and public relations efforts
Manage marketing budget for PR, co-branded advertising, grassroots and media relations
Working with the Vice President of Marketing integrate the media plan into the annual marketing strategy and plans.

Co-branded Advertising:
Working with marketing team research and define appropriate brands and develop full recommendations for partnership and cross-marketing opportunities. Execute co-branding iniatives flawlessly.

Media relations:
Develop and maintain relationships both with reps and editorial staff at fashion magazines
Solicit product knowledge from Merchant and Design teams that support product placement strategy
Be main point of contact for all product placement requests with magazine and TV editorial staff.
Monitor fashion, lifestyle and boomer blogs for new promotional opportunities/ideas
Assist in the development and execution of a new PR plan at a local and national level

Grass roots marketing:
Initiate, coordinate and manage all grassroots projects and develop a grassroots marketing calendar
Provide quarterly reporting including ROI analysis in partnership with marketing analyst
Be the primary interface with store operations for all grassroots marketing efforts
Plan and implement viral campaigns working with ecommerce teams when appropriate
Aid in developing and administering multi channel promotions and revenue-generating events

Partner with creative team to translate communication plan into marketing tactics and deliverables. Write creative briefs to include requirements as well as desired consumer impact
Lead plans and briefing, participate in creative reviews, effectively partner at all levels and across all functions to deliver and execute on all marketing projects