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Friday, March 19, 2010

Public Relations Manager - Lifetime Fitness


Oversee the planning, design, implementation and measurement of public/media relations initiatives that support Life Time Fitness, its businesses, products, services and events. Establish brand familiarity and motivate Life Time Fitness center, program, service and product selection among targeted audiences. Through effective strategy definition, planning and tactical execution, ensure that public/media relations initiatives yield measurable results and maximum return on investment.

Examples of Work Performed
1. Coordinates the planning and implementation of public/media relations strategies, policies, and procedures for all Life Time Fitness businesses, products, services and events
2. Prepares, approves and executes annual public/media relations plan based upon corporate and business unit objectives, strategies and business goals
3. Increases the impact and leverage of public/media relations within the Life Time Fitness marketing mix
4. Seeks opportunities to promote Life Time Fitness, its businesses, products, services and events to targeted audiences
5. Develops ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of Life Time Fitness, its businesses, products, services and events
6. Prepares, gains approval and distributes news releases, fact sheets, scripts, etc. to targeted media
7. Coordinates and schedules press briefings, interviews and conferences as required
8. Develops internal communications messaging that ensures Life Time Fitness team members remain informed and empowered
9. Coordinates internal communications to staff as required
10. Provides rigorous, comprehensive qualitative and quantitative public/media relations effectiveness and business impact measurement in accordance with established metrics
11. Delivers evaluation, statistical analysis and recommendations
12. Establishes and maintains favorable public image for Life Time Fitness, Inc., its businesses, products, services and events
13. Maintains a reporting, problem solving, concept approval and working relationship with the Corporate Communications Director, management team and other staff
14. Collaborates with Life Time Fitness businesses in the implementation of activities that further the Company's external public/media relations and marketing efforts
15. Develops contacts and relationships with the media and other targeted audiences in order to create opportunities for promoting Life Time Fitness, its businesses, products, services and events to targeted audiences
16. Represents Life Time Fitness to the press and public by acting as spokesperson
17. Maintains database of public relations contacts
18. Plans and orchestrates the most effective vehicles/channels for communicating internal messages
19. Manages the Life Time Fitness website press room
20. Organizes and maintains Life Time Fitness press clippings
21. Oversees the Public Relations Intern
22. Manages relationships with hired agencies as required
23. Performs other duties as assigned


·  Bachelor's degree in journalism, public relations, marketing or other related field
·  A minimum of eight years of public/media relations work experience
·  Outstanding oral, written and interpersonal communication skills (examples required)
·  Ability to multi-task within tight deadlines
·  Demonstrated success in developing relationships with media members and implementing media campaigns and securing media coverage in a variety of media outlet types
·  Strong attention to detail, organized and efficient
·  Proven ability to develop strong relationships and communicate with all levels of management, including team members and leaders across Life Time Fitness markets
·  Ability to effectively present to management, media, the general public and/or other audiences as required
·  Ability to define problems, collect data, draw valid conclusions and implement media relations tactics that address these factors
·  Ability to define and deliver comprehensive qualitative and quantitative public/media relations effectiveness and measurement analyses
·  Proven conflict resolution and incident management communications expertise
·  Knowledge of the health, fitness and nutrition fields a plus
Computer Skills:
·  Windows, Microsoft Office Applications, Media database management
·  Ability to travel and support night and weekend commitments as required