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Saturday, March 20, 2010

University of Minnesota - Communications Associate

Academic Health Center Public Relations 

Required Qualifications: Must be documented
--Bachelor's degree in journalism, communications, English, technical writing or a related field
--Experience writing and editing content for the Web and other multimedia formats
--Proficient in Microsoft Office and Adobe Photoshop
--Demonstrated/documented strong storytelling skills i.e.ability to translate complex topics into easy-to-understand formats.
--Experience writing in a variety of styles including promotional, news, social media, and optimized Web copy

Preferred Qualifications - Knowledge, Skills, Abilities:
--Knowledge of content management systems
--Must be able to prioritize, multi-task, and help manage multiple projects, with a strong attention to detail and deadlines
--Knowledge of information architecture - understands Web content from a usability perspective, including navigation, labeling and action-oriented copy
--Experience writing for and working with the media
--Strong organizational and time management skills
--Ability to work as a team member in a fast-paced environment

Job Description:

Web content planning & development (40%)
--Determines and develops story ideas, writes articles
--Helps develop and maintain the content plan and editorial calendar for online and offline communications initiatives
--Develops creative ways to communicate AHC strategies, key ideas, information, achievements, and positions
--Works with team members on developing multimedia content to support online storytelling
--Manages all content on various sections of the AHC Web site
--Copy edits and proofreads online content. Proofreads a variety of other communications materials, including press releases.
--Writes copy for search engine optimization (including page titles, key words, meta tags and other content) that drives site traffic

Project Traffic Coordination (35%)
--Facilitates, streamlines and tracks communications projects through every step from inception to completion
--Develops project schedules, maintaining and meeting all deadlines
--Effectively monitors each project, keeping the team on track to meet multiple pressing and often simultaneous deadlines
--Schedules and participates in the weekly status meetings to review status of assigned projects, obtain missing information, update schedules and discuss upcoming projects
--Organize and maintain job files and project management system, producing accurate reports

Media Relations & Social media (25%)
--In conjunction with the media relations intern, distributes the daily media update each day to AHC faculty & staff
--When necessary, assists media relations team with media initiatives and requests
--Assists Media Relations & Social Media Associate with social media monitoring and execution
--Helps ensure that AHC stories are amplified through various internal and external outlets, including blogs, online magazines and news outlets, advocacy group Web sites, among others