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Thursday, March 04, 2010

Vision-Ease Lens - Marketing Internship

Vision-Ease Lens is pleased to announce a summer internship in Marketing!

As a Vision-Ease Lens Marketing Intern, you will be involved in multiple marketing disciplines within department including but not limited to: Marketing Communications, Public Relations, Product Management and Customer Retention activities. Internship will serve as a great opportunity for candidates wanting to experience most, if not all, areas of a marketing department. This is a paid, full-time position from ~May ~ August.

The areas of responsibility are:

Public Relations - Social Media
  • Monitor consumer and trade sites searching for opportunities to respond with favorable messaging.
  • Seek out new trade/consumer locations where relevant optical conversations/blogs are taking place.
  • Post activities via Facebook account, recommend ways to further drive customer membership surrounding tradeshows, misc. events.
  • Occasional PR Agency, client-side perspective interaction

Marketing Communications
  • Work with internal and external resources in assisting with routing/ proofing marketing communications materials.
  • Recommend and source appropriate marketing giveaways and clothing as needed. Solicit bids, negotiate favorable pricing .
  • Assist with scheduling of national tradeshows, regional tradeshows and corporate events including post-show correspondence.
  • Occasional Advertising Agency, client-side perspective interaction
Customer Growth Activities
  • Evaluate customer spreadsheets segmenting customers by sales volume to help drive future marketing programs / thresholds.
  • Intimately involved in Summer Coppertone promotion in tracking coop activities, response rates and growth.
  • Perform informal customer survey calls; evaluate responses.

Product Management
Participate in research projects supporting large-scale product management activities including: price analysis, competitive features, product availability and value add services.

Support and participate in all other marketing projects as requested.

Interested candidates will possess the following characteristics:
  • Strong project management and organizational skills. 
  • Strong verbal and written communication skills.
  • High level of accuracy and detail-orientation. 
  • Ability to manage multiple projects at once while meeting deadlines.
  • Excellent interpersonal skills. 
  • A good understanding of database management software (excel/access) with ability to manipulate files as needed.

Sophomore / Junior / Senior -Year Level.

To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; hands on experience with Social media including Facebook and/or Twitter.

If you are interested and have the capabilities outlined above, please apply online!

Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRx(R) light-responsive lenses, Coppertone?¢ polarized lenses, SunRx(R) polarized lenses, and Illumina(R) progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.