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Wednesday, March 03, 2010

Weber Shandwick - Social Media Director

About the Job

As a leading global communications firm, Weber Shandwick works with clients to address a broad range of challenges across diverse geographies, product categories and audiences.​ Our ability to harness this collective experience and knowledge to apply it to each assignment is an important ingredient in our success.​ We are continuing to develop new ways of harnessing the power of advocacy for our clients.​ One way is through recognizing how advocacy - the active support of brands, causes and issues by individuals - has emerged as the most trusted source of information and communication today, as well as the most powerful force in business.​ We seek to build advocacy creation into our client work from the start.​

Our Minneapolis office has an opening for a Senior-Level Social Media Director to join our team of 20 digital specialists.​ The fundamental role of this position will be to develop and oversee the execution of strategic social media and digital initiatives for our clients.​ This person will report directly to the Senior Vice President of Digital Communications.​

The selected candidate will work with our account teams to strategize and recommend digital tactics as part of our client's integrated marketing campaigns.​ These include: social networks, Twitter, mobile integration, social media policies, Search strategies, blogger relations, social community management; all efforts to point back to client's communications strategies and are grounded in ROI, analytics and metrics.​

Responsibilities include but not limited to:

  • Hands-on digital advisor to PR account teams
  • Key strategist and idea contributor to clients; responsible for integration of interactive elements into new and existing PR plans
  • SEO/​SEM integration
  • Proactive evangelist that promotes greater interactive education and fluency among clients and account staff
  • Presenter of interactive concepts to clients/​prospective clients
  • Writer of digital responses to RFPs
  • Accountable for high-quality, on-time, on-budget results
  • Shared responsibility with account team for client growth and profitability
  • Monitor results to improve future campaigns /​ report to client
  • Explore potential for digital opportunities with existing clients

  • Strong and current knowledge of social media, technology, interactive research and emerging standards related to digital media
  • Strategic thinker with understanding of traditional and digital marketing and media disciplines
  • Creative idea generator with ability to coalesce digital initiatives with other traditional public relations initiatives
  • Demonstrated success in teaching, coaching and counseling others
  • Knowledge of healthcare industry preferable
  • Minimum of 6 years experience in interactive public relations, marketing, advertising, account management
  • Experienced leader with ability to work with cross-functional teams
  • Track record in building relationships at an executive level
  • Excellent verbal and written communication skills required including experience writing proposals and presentations
  • Excellent online research skills
  • Demonstrated project management and organization skills
  • College degree in marketing communications or equivalent related business experience

Please Click Here to Apply

Weber Shandwick is an equal opportunity employer.​ EEO/​AA.​M/​F/​D/​V.​