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Tuesday, April 20, 2010

Interactive Strategist Internship - Applications Due: April 30, 2010

The Interactive Strategist Intern will work closely with the Account Management and Account Planning teams to assist in developing game-changing interactive experiences for our clients. Considering the unpredictability of consumer behavior and technology in the interactive world, there’s never a pre-defined approach to fall back on. The Interactive Strategist Intern must welcome this notion, be comfortable with the unknown and keep their minds on the pulse of the latest developments in emerging media. The Interactive Strategist Intern strives to drive insight, integration and activation of interactive solutions for the agency and its clients.

Primary Responsibilities

In partnership with the Account Planning team, the Interactive Strategist Intern will assist in surfacing the non-obvious and unexpected relationships between people, products and technology. The Interactive Strategist Intern will also work with the Account Management team to understand the client’s brand, how it lives online and offline, the business model and their products and services. The Interactive Strategist Intern is responsible for helping bridge the gap between consumer insights and the clients’ business objectives, resulting in a well-defined interactive strategy with defined metrics of success. In partnership with the Interactive Producer, the Interactive Strategist Intern is also responsible for helping guide all interactive executions in collaboration with Account Planning, Account Management, Creative, Contact Planning, Public Relations, Technology and to ensure all tactics measure up against the client’s business objectives. The Interactive Strategist Intern is equally a generalist, capable of framing the Big Picture, and a specialist, with a passionate about trends and innovation in the interactive space.

Job Requirements

  • BA/BS in Communications, Marketing or Advertising
  • Demonstrated interactive marketing experience
  • Passion to do the best
  • Strong interactive curiosity
  • Collaborative approach to problem solving
  • Exceptional writing and presentation skills
  • Strong “on the spot” cognitive thinking sills
  • Ability to multi-task and juggle multiple projects at once
  • Proficient in Microsoft Word, Excel, PowerPoint … Keynote even better
  • Ability to assist with administrative needs around the agency
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