Performs media relations, marketing and internal communications duties as needed by Park Nicollet Health Services. Contributes to department goals of promoting the work of Park Nicollet departments and entities through media placements; maintaining and distributing market and competitor information; implementing effective media relations and communications plans; developing stories for internal communications; growing Park Nicollet Health Services’ share of market.
Develops and executes media tactics that carry key messages for the organization; maintains confidentiality in working with sensitive materials and information, particularly as it relates to patients; drafts news releases and assembles press kits; conducts follow up phone calls to media; supervises media on site; assists with maintaining media database, tracks daily media coverage; collects, distributes and maintains file of competitor and industry information; assists with media coverage for after-hour media issues; must be accessible by pager; assists in writing copy for internal publications.
A bachelor’s degree with concentration in journalism, communication, public relations or a related field; 2-4 years daily newsroom experience in a Top 50 market; at least one year of business media relations experience; familiarity with social media as a media relations tool.
Strong written, oral and interpersonal communication skills; must be well organized and able to handle multiple and competing priorities under deadline; able to work independently and as a team member, assertive and self-motivated, a good proofreader. Knowledge of the health care industry is preferred.