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Tuesday, May 25, 2010

Fleishman-Hillard - Digital & Social Media, Senior Level

Position Overview and Responsibilities:
Fleishman-Hillard’s Minneapolis/St. Paul office seeks a seasoned professional to provide digital marketing expertise as part of integrated communications solutions to a broad range of clients. The successful candidate will work closely with the public relations professionals within the Minneapolis/St. Paul office as well as with the larger 250+ digital team members across the global Fleishman-Hillard network. 

This is a great opportunity to play a strategic role in developing and managing digital programs for major corporate, consumer and B2B marketing, healthcare, technology, and food clients. Our clients include Fortune 500 corporations, nonprofit organizations, government agencies, international organizations, trade associations, and household-name consumer brands.

Fleishman-Hillard provides fully integrated communications solutions that include online editorial outreach, social media management, search marketing and optimization, mobile marketing, online display advertising, and word-of-mouth campaigns. Our capabilities also include digital creative, technical, and design/build services, and tools that identify and track online influencers, monitor discussions throughout the blogosphere, and measure Web site and social media program success.



Other responsibilities will include:
  • Work closely with clients and account teams on the development of social media programs and strategies.
  • Manage execution of digital, social media campaigns.
  • Accurately prepare and manage budgets for proposed social media programs, online marketing programs, and search visibility programs.
  • Direct internal strategy teams in employing a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations.
  • Assess new technology or tools to determine the right fit for client needs.
  • Participate in new business development, presentations, and the development of new business programs.
  • Leverage proprietary measurement models for clients’ performance metrics and ROI information.
  • Contribute to thought leadership efforts in the social media space.

Qualifications:
  • 10+ years public relations or relevant marketing experience that reflects fluency across a wide range of communications tactics.
  • Three to seven years of relevant work experience in the digital communications space.
  • Solid understanding of social media and the digital landscape.
  • Must be passionate about quickly evolving social media environment. In addition, must have a point-of-view on social media and the digital landscape – specifically the way in which brands should approach social media to meet their business objectives.
  • Proven track record of contributing digital strategies and tactics to successful communications campaigns.
  • Outstanding research and analytical skills.
  • Superior communication, organizational, and project management skills.
  • Proven ability to independently manage multiple priorities in a fast-paced and deadline- driven environment.
  • Ability to work effectively and proactively within a team setting, both on-site and virtually.
  • Public relations experience (agency experience preferred).
  • Bachelor’s degree.