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Thursday, June 10, 2010

Datacard Group - Marketing Communications Specialist

Founded in 1969, privately held Datacard Group is the world leader in secure ID and card personalization solutions.​ Our portfolio includes systems for high-volume card issuance, card delivery, secure ID issuance and passport production, plus extensive service and supply offerings.​ These best-selling systems and solutions are used to issue more than 7 million financial cards and identification documents each day.​ Datacard Group serves customers in 120+​ countries and has implemented government identity programs in more than 65 countries worldwide.​

This position will be responsible for all marketing communications materials produced for select areas of the company to promote the brand, products and solutions.​ These duties include working with agencies and other suppliers to ensure that projects are completed to our standards, within the projected timeframes and within budget.​ The marketing communications materials include but are not limited to – press releases and PR activities, direct mail campaigns, data sheets, brochures, advertisements, presentations and graphics for assigned groups within the company.​

Responsibilities:
  • Define and execute comprehensive marketing communication plans and tools, including positioning/​messaging, graphics, brochures, product data sheets, multimedia, photography, presentations, thought leadership, public relations, advertising, web content development, and media campaigns for a business unit, product and/​or vertical market.​
  • Drive marketing communication efforts during product/​industry launch activities.​ Help develop marketing communications plan and recommendations while gaining approval from cross functional team.​
  • Participate in cross-functional teams as a marketing resource for concepting, idea generation, planning and leadership.​ Collaborate with several colleagues at various levels in the organization as well as external individuals.​
  • Plan, manage and track marketing communication budget spend on a monthly, quarterly and yearly basis.​
  • Manage and negotiate with external vendors to design, write, print, place, etc.​ marketing media and perform project management through outside agencies and vendors.​
  • Provide marketing communication consulting and leadership to colleagues, regional leaders and/​or groups.​
  • Work with senior leadership and other colleagues on strategic initiatives to help meet business goals and objectives.​
  • Work with vertical and product leaders to identify, develop, write and distribute press releases, editorial opportunities and white papers
  • Compose internal and external communications regarding products, programs, management issues, and business plans
  • Participate in and support industry trade shows
Basic Qualifications:
  • Bachelor Degree in marketing and/​or communications, or equivalent formal education and experience
  • 5+​ years marketing and/​or communications experience
  • Ability to multi-task and prioritize in competing priority situations
  • Ability to work independently and on teams and influence team decisions
  • Ability to lead complex projects from concept to implementation
  • Demonstrated excellence in verbal and written communication skills
  • Demonstrated excellence in editing, proofing, writing and design concepting skills
  • Travel Requirements: Up to 5%​ - Some international travel is expected

Preferred Qualifications:
  • Experience with Quark, InDesign and Photoshop
  • Business to Business Industry or Technology experience
To apply for this position, please visit datacard.​com and click on Career Opportunities to register and submit your resume.​