The Communications Manager will be responsible for the strategic oversight, planning, and supervision of resources that support the ongoing operation and content management of the Land O’Lakes Corporate intranet and web sites. This position will also assist the department with other communications activities as needed, specifically corporate public relations, media relations and general corporate communications. Site management – Oversee strategic direction and planning activities of corporate web and internet sites. Manage ongoing development efforts for sites. Oversee current projects. Act as liaison between Communications and other company contacts, such as IS, HR, business units and/or company executives. Introduce/pursue new, value-adding interactive ideas, capabilities and innovations.
Content development – Set strategic direction for site content. Supervise writing and editing of articles for corporate sites, as well as concepting and oversight of video/audio production. Work with company staff and outside vendors as needed. Contribute writing and editing as necessary. Social Media – Play an integral role in supporting the launch and continued activities of the Corporate Communications function in social media and participate in broader strategic planning for Land O’Lakes digital media.
Miscellaneous communications activities – Assist department with other project management, development, writing and editing as necessary. Part of team to implement department-wide projects (e.g., Annual Meeting).
Required (Basic) Experience & Education:
Bachelor’s degree in Communications (or related field) required. A minimum of 5-7 years relevant work experience in communications, journalism, public relations, or social media experience required. Demonstrated writing and editing expertise focused on producing clean, quality, AP-Style materials that deliver intended message. Prior video production experience required. Extensive/in-depth Web experience ranging from site-to-content development. Prior experience working with Web content management system (CMS) required. Computer knowledge – Microsoft Office Suite (Word, Excel, Access, PowerPoint, Outlook), Stellent and Adobe Programs. Knowledge and experience with social media required.
Required Competencies & Other Skills:
Strong interpersonal communication skills to include both verbal and written. Results oriented with the ability to work independently and under deadline pressures while managing multiple changing priorities. Demonstrate leadership skills with ability to develop strategic plans and follow through to execution. Must be able to project a positive public image and professional demeanor and be comfortable interacting with all levels of people in the organization. A quick study on complex issues related to agriculture and food manufacturing industry. Ability to travel.
Preferred Experience & Education:
Strong preference for prior agricultural orientation/experience. Strong interest in and passion for digital media tools. Prior Public Relations experience desired. Experience supervising outside vendors and agencies for assorted projects/initiatives.
Percentage of Travel 10%
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