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Friday, September 10, 2010

Manna Freight Systems, Inc.​ - Online Marketing Specialist

Web marketing is the future.​ Are you already there?​ If you recognize the value of marketing at the “speed of e” and you want to carve out a place for yourself with a company that continues to defy the recession then keep reading.​ We provide logistics and transportation services to companies around the world and we are seeking web-focused talent to augment our marketing department.​ Put your web knowledge to work now and grow with us.​ We are looking for talented people who take initiative and who want to succeed in life and in business.​ Are you up for it?​.​.​Come build your career with Manna and you’ll get it.​

Job Description:

The online marketing specialist creates, measures, analyzes and optimizes online marketing programs, and manages internal partners and external agencies to achieve marketing goals.​ The online marketing specialist will collaborate with marketing manager, sales and other functions to create and deploy highly effective online marketing programs, including email campaigns, blogs, co-marketing opportunities, online advertising, SEM and more.​

This position is both creative and analytical in nature.​ To be successful, the candidate will have very strong written and verbal communication skills and a passion for innovative electronic marketing and customer success.​ This is a key role in identifying, developing and implementing awareness and viewer acquisition strategies to directly impact critical business metrics.​

Duties:
  • Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.​
  • Manage our paid search campaigns and budgets.​
  • Develop and manage metrics and budgets; understand and implement coding schemes for tracking purposes.​
  • Analyze and report program performance; provide results and recommendations for improvement and new programs.​
  • Work with marketing manager and sales to develop and execute highly effective international consumer direct response programs to significantly increase conversions.​
  • Effectively manage outside partnerships to maximize ROI on program investment.​
  • Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability.​
  • Propose new marketing program ideas and then secure support from internal and external stakeholders to fund and execute these programs.​
  • Develop ad copy, landing pages, banner creative and other marketing collateral.​
  • Create feature specification documents for changes to the website and other online projects.​
  • Stay abreast of online marketing technology innovation, and ensure that new approaches are effectively integrated into our marketing strategy.​ Provide support for other areas of marketing as needed.​

Required Skills/​Preferred Qualifications:
  • BA/​BS degree and 1-2 years of related experience, or equivalent
  • Familiarity with web services, APIs and data feeds a plus
  • Understanding of online/​ecommerce – search, email marketing and social media knowledge
  • Passion for search engine marketing, delivering results and driving internal/​external customer success.​
  • Ability to perform ROI analysis and identify tactics for constant improvement.​
  • Detail-oriented and highly organized with the ability to handle multiple-tasks simultaneously and meet deadlines.​
  • Self-motivated with a high level of initiative and a sense of urgency.​
  • Strong project management skills
  • Strong collaboration skills
  • Analytical, comfortable with number crunching
  • Strong written and verbal communication skills.​
  • Strong Microsoft Excel user.​

Company Benefits:

All of our positions offer an excellent package of health and 401(k) benefits, plus paid vacations and holidays, and a casual, but highly charged work environment.​ See a list of benefits posted in the careers portion of our website at www.​mfscorporate.​comwww.​mfscorporate.​com. ​ We have been in business since 1991 and have grown in double digits annually for the past five years by focusing on narrow market segments.​

Apply online.