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Monday, September 27, 2010

ShopNBC - Marketing Communications Specialist

Job Title: Marketing Communications Specialist
Location: Eden Prairie, MN
Department: Marketing
Reports to: Manager of Marketing Communications

Position Overview:
Act as the Brand Manager and single point of contact between merchandising/planning and marketing, interactive, and on air. Provide multi-channel strategic and tactical marketing support and coordination across on-air, online, social and mobile for assigned merchandising category. Build annual sales & marketing plans that drive sales and support category GM$ plans, GM% plans, customer growth plans and key business driving metrics.

Success Attributes:
 Strong knowledge of branding, PR, and communications
 Strong writing skills
 Strong communication skills
 Strong project management skills
 Event planning experience
 Able to multi-task
 Detail oriented
 Team player

Essential Functions:
Principle Accountabilities & Authorities:
• Category Level Sales & Marketing Plans – create plans that drive sales
o Annual creation/quarterly/monthly updates and execution
o Identify key sales driving opportunities for on-air, online, social and mobile
 Launch Plans
 Event Plans
 Show Rotation Plans/key category volume driving brands
o Execute plans with on-air and online partners to ensure premium customer experience
o Review post mortems and analysis for maximization of future plans/identification of opportunities
• Branding – create the brand
o Develop understanding and awareness of category competitive set
o Develop brand positioning for all category shows & brands that support business driving initiatives and connect with the customer
o Ownership of all brand/concept messaging across on-air, online, social and mobile to ensure premium customer experience
o Participation in development of new show names and proprietary brands within own category and across the company
• Drive New and Active Customers – building the community
o Identify strategies to help drive new and active customers within assigned category
 Increase the customer base to drive new and repeat purchasing
o Identify brands/concepts to build/develop community
o Utilize customer analytics to target customers
o Draw upon guest experts and brand personalities to create community
o Identify channels to connect with community (ie, email, social)
• Communication of Key Messaging and Support
o Key link to on-air and online teams – communicate merchandising initiatives and sales driving opportunities
o Create messaging for concepts/events/brands
o Identification of SKUs for use in assets
o Review data and analysis for continued optimization and identification of sales driving opportunities
• Build Buzz - Category Media Relations
o Create and write press releases on new launches, buzz-worthy category news
o Create and write media alerts
o Reach out to list of bloggers – provide updates on new product, upcoming visits, product samples to generate coverage
o Creation and maintenance of blogger and media library for category
o Coordination of interviews and other media opportunities
o Track media/blogger hits
• Ownership of Category Facebook Page
o Creation of content
o Daily upkeep
o Contests
o Coordination with hosts, guests, vendor experts participation

Bachelor’s Degree (B.A.), or equivalent
2-3 years Marketing/Communications experience in Retail or BtoC environment
Excellent written & verbal communication skills
Excellent organization skills and ability to meet deadlines
Fluent in Windows applications (Excel, Word, PowerPoint)