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Thursday, October 14, 2010

Beehive PR Digital Strategist

Position Description

Professional Skills

  • Core Skills: Experience in SEO/SEM, Google Analytics, content strategy and measurement; proven experience working on brand engagement campaigns; working knowledge of best-in-class measurement tools; stellar communications skills; confident presenter; excellent writer; balanced, creative and critical thinker; experience with video concepting/directing/editing a bonus
  • Research and Planning: Delivers fresh, creative ideas; builds, executes and supports strategic plans that align with business objectives; has proven experience using best-in-class research tools; consistently current on new social media tools, best practices and research; identifies, analyzes and responds to issues, patterns and trends affecting clients and Beehive’s brand/industry
  • Account Management: Proactively manages client and team member expectations; completes error-free work on time, on strategy, on budget; provides regular status updates and keeps team members in the know; helps set and drive timelines and manages budgets

Personal Skills
  • Leverages Strengths: Voracious learner and devourer of all things digital and social; efficient and productive work style; forward-looking; quick to analysis and confident in recommending action based on that analysis; leverages strengths to set/achieve goals and stretch to new levels of possibility; champions internal knowledge-sharing; lover of numbers AND words; embraces geek chic
  • Minimizes Weaknesses: Self-aware; proactively identifies weaknesses and areas of improvement; proactively works to mitigate weaknesses; collaborates effectively with team members
  • Demonstrates Accountability: Candid and honest; respectful and solution-driven; accepts/provides feedback and constructive criticism; drama-adverse; meets deadlines and responsibilities

Client Skills
  • Relationship-building: Builds strong relationships throughout client organizations, agency and among business partners and suppliers; earns confidence and trust through sound counsel; takes initiative and shows urgency
  • Measurement: Knowledgeable about best-in-class social media monitoring tools; supports Group Director in managing digital and social media reporting strategy, including metrics, tools and analysis; effectively merchandises program results against business objectives
  • Agency Growth: Supports Group Director in finding incremental agency revenue opportunities via Beehive’s digital/social media offering; networks with peers and influencers online and at events as a Beehive representative

Position Requirements
  • Bachelor’s degree in communications, marketing, public relations or related field
  • 2 – 4 years professional experience
  • Proven proficiency using diverse social media platforms and measurement tools
  • Agency or professional services firm experience strongly preferred