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Wednesday, October 06, 2010

Best Buy - Senior Public Relations Specialist

The primary purpose of this position is to contribute to the planning, development and execution of public relations strategies that support Best Buy's business, marketing and public affairs objectives. This position is directly responsible for execution of designated elements of the strategies, supporting key Best Buy business areas and the priorities of the PR team. This position is responsible for working proactively and reactively with the news media and other external influencers on a daily basis. This position also writes and distributes a variety of content, including news materials (such as press releases, advisories, fact sheets and statements) and subject matter for Best Buy's own captive news and information channels.
Basic Requirements:

Bachelors Degree in Journalism/PR/Communications or related field
2+ years experience of writing, media relations, and project management
2+ years of PR/communications business experience (experience with consumer technology products and services)
2+ years experience of tech industry background (via corporate PR or PR agency role)
Ability to commit to two years in this role which consists of 80% tactical execution
Proven PR editing and writing experience in the form of press releases, media advisories, pitch letters, prepared statements, interview briefs and other materials
Crisis management experience
Skilled on all applications of Microsoft Office
Preferred Requirements:
1+ years previous retail sales and/or PR agency experience