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Friday, November 12, 2010

Olson - Account Director PR

Position Summary: OLSON PR is searching for an innovative, creative and collaborative PR Account Director to help grow and manage the PR discipline, team and key clients. Financial Services and B2B experience a plus, but not required.

In addition to inspiring internal teams and Clients with fresh PR ideas and execution, the PR Account Director will oversee the strategic and creative development of PR projects and campaigns from inception to execution for assigned clients. This position also requires a solid understanding of the new business process, communications and events strategy, multi-channels of communication (including social media), the ability to grow PR business, liaise with other holistic departments at OLSON and support broader new business efforts when necessary.

Mission:
Create and ignite brand communities.

Essential Functions:
Provides strategic counsel to Senior Clients
Leads PR teams to develop and execute PR campaigns and tactics to support Client products and services in the marketplace
Interfaces with Center Agency Account Teams, New Business Teams and Project Management, as required, to deliver holistic programming and creative strategy for broader marketing plans
Responsible for successful execution of approved programs and subsequent measurement of all programs
Identifies and manages Client problems such as client/agency relations, budgets, etc.
Strives to grow current account business and develop new business for the agency
Manages and mentors PR account teams, guides PR team education and career development, and helps develop and maintain OLSON PR ‘voice’ within the industry
Ensures that Clients are receiving the highest level of service, value and creative thinking from the agency

Knowledge and Skills:
Exceptional presentation skills; written and verbal communications skills
Exceptional management and mentoring skills
Ability to interact with and gain the trust of Senior Clients and Agency leadership
Ability to quickly digest Client business needs and provide strategic communications, business and marketing recommendations effectively
Extensive knowledge of communications industry trends and standards
Ability to quickly integrate into Client and Agency teams; high-level decision making skill and abilities
Understands organizational dynamics and use this understanding to best serve the client and agency
Understanding of Agency as a business and ability to run accounts profitably

Education & Minimum Qualifications:
Bachelor degree, preferably in advertising, public relations, journalism or communications, or equivalent industry experience. Master’s degree a plus, but not mandatory.

10 years of related professional work experience. Agency experience preferred. If not, experience working in-house to execute internal/external communications and public relations plans, knowledge of sales and marketing, journalism and/or broadcasting, and business management preferable. Experience executing cross-discipline integrated campaigns a plus. Demonstrates knowledge of and passion for the industry, trustworthiness and an entrepreneurial spirit.
Ability to travel is required.

Send resumes to Alan Newbold  |  Public Relations Director - VP  |  anewbold@oco.com