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Tuesday, November 02, 2010

ShopNBC - Marketing Communications Specialist

Position Overview:
Act as the Brand manager and single point of contact between merchandising/planning and marketing, interactive, and on-air. Provide multi-channel strategic and tactical marketing support and coordination for major merchandising and corporate priorities across on-air, online, social and mobile. Develop communications that support key initiatives through media outreach and coordinated public relations efforts. Build annual sales & marketing plans that drive sales and support category GM$ plans, GM% plans, customer growth plans and key business driving metrics.

Success Attributes:
  • Strong knowledge of branding, PR, and communications, with 2-3 years of public relations experience
  • Strong writing skills
  • Strong communication skills
  • Strong project management skills
  • Event planning experience
  • Able to multi-task
  • Detail oriented
  • Team player

Essential Functions:

Principle Accountabilities & Authorities:
  • Category Level Sales & Marketing Plans – create plans that drive sales
    • Annual creation/quarterly/monthly updates and execution
    • Identify key sales driving opportunities for on-air, online, social and mobile
      • Launch Plans
      • Event Plans
      • Show Rotation Plans/key category volume driving brands
    • Execute plans with on-air and online partners to ensure premium customer experience
    • Review post mortems and analysis for maximization of future plans/identification of opportunities
  • Branding – Create the brand
    • Develop understanding and awareness of category competitive set
    • Develop brand positioning for all category shows & brands that support business driving initiatives and connect with the customer
    • Ownership of all brand/concept messaging across on-air, online, social and mobile to ensure premium customer experience
    • Participation in development of new show names and proprietary brands
  • Build Buzz - Category Media Relations
    • Create and write press releases on new launches, buzz-worthy category news
    • Create and write media alerts
    • Reach out to list of bloggers – provide updates on new product, upcoming visits, product samples to generate coverage
    • Creation and maintenance media and blogger contact lists
    • Coordination of interviews and other media opportunities
    • Track media/blogger hits
  • Communication of Key Messaging and Support
    • Key link to on-air and online teams – communicate merchandising initiatives and sales driving opportunities
    • Create messaging for concepts/events/brands
    • Review data and analysis for continued optimization and identification of sales driving opportunities

Travel:
No travel required

Qualifications:

Education:
Bachelor’s Degree (B.A.), or equivalent

Experience:
2-3 years Public Relations Experience with Marketing/Communications experience in Retail or BtoC environment
Excellent written & verbal communication skills
Excellent organization skills and ability to meet deadlines
Fluent in Windows applications (Excel, Word, PowerPoint)
Position Overview:
Act as the Brand manager and single point of contact between merchandising/planning and marketing, interactive, and on-air. Provide multi-channel strategic and tactical marketing support and coordination for major merchandising and corporate priorities across on-air, online, social and mobile. Develop communications that support key initiatives through media outreach and coordinated public relations efforts. Build annual sales & marketing plans that drive sales and support category GM$ plans, GM% plans, customer growth plans and key business driving metrics.

Success Attributes:
  • Strong knowledge of branding, PR, and communications, with 2-3 years of public relations experience
  • Strong writing skills
  • Strong communication skills
  • Strong project management skills
  • Event planning experience
  • Able to multi-task
  • Detail oriented
  • Team player

Essential Functions:

Principle Accountabilities & Authorities:
  • Category Level Sales & Marketing Plans – create plans that drive sales
    • Annual creation/quarterly/monthly updates and execution
    • Identify key sales driving opportunities for on-air, online, social and mobile
      • Launch Plans
      • Event Plans
      • Show Rotation Plans/key category volume driving brands
    • Execute plans with on-air and online partners to ensure premium customer experience
    • Review post mortems and analysis for maximization of future plans/identification of opportunities
  • Branding – Create the brand
    • Develop understanding and awareness of category competitive set
    • Develop brand positioning for all category shows & brands that support business driving initiatives and connect with the customer
    • Ownership of all brand/concept messaging across on-air, online, social and mobile to ensure premium customer experience
    • Participation in development of new show names and proprietary brands
  • Build Buzz - Category Media Relations
    • Create and write press releases on new launches, buzz-worthy category news
    • Create and write media alerts
    • Reach out to list of bloggers – provide updates on new product, upcoming visits, product samples to generate coverage
    • Creation and maintenance media and blogger contact lists
    • Coordination of interviews and other media opportunities
    • Track media/blogger hits
  • Communication of Key Messaging and Support
    • Key link to on-air and online teams – communicate merchandising initiatives and sales driving opportunities
    • Create messaging for concepts/events/brands
    • Review data and analysis for continued optimization and identification of sales driving opportunities

Travel:
No travel required

Qualifications:

Education:
Bachelor’s Degree (B.A.), or equivalent

Experience:
2-3 years Public Relations Experience with Marketing/Communications experience in Retail or BtoC environment
Excellent written & verbal communication skills
Excellent organization skills and ability to meet deadlines
Fluent in Windows applications (Excel, Word, PowerPoint)

To apply go to www.shopnbc.com or send resumes Jaime Seeley at jseeley@shopnbc.com