Position Overview:
Act as the Brand manager and single point of contact between merchandising/planning and marketing, interactive, and on-air. Provide multi-channel strategic and tactical marketing support and coordination for major merchandising and corporate priorities across on-air, online, social and mobile. Develop communications that support key initiatives through media outreach and coordinated public relations efforts. Build annual sales & marketing plans that drive sales and support category GM$ plans, GM% plans, customer growth plans and key business driving metrics.
Success Attributes:
- Strong knowledge of branding, PR, and communications, with 2-3 years of public relations experience
- Strong writing skills
- Strong communication skills
- Strong project management skills
- Event planning experience
- Able to multi-task
- Detail oriented
- Team player
Essential Functions:
Principle Accountabilities & Authorities:
- Category Level Sales & Marketing Plans – create plans that drive sales
- Annual creation/quarterly/monthly updates and execution
- Identify key sales driving opportunities for on-air, online, social and mobile
- Launch Plans
- Event Plans
- Show Rotation Plans/key category volume driving brands
- Execute plans with on-air and online partners to ensure premium customer experience
- Review post mortems and analysis for maximization of future plans/identification of opportunities
- Branding – Create the brand
- Develop understanding and awareness of category competitive set
- Develop brand positioning for all category shows & brands that support business driving initiatives and connect with the customer
- Ownership of all brand/concept messaging across on-air, online, social and mobile to ensure premium customer experience
- Participation in development of new show names and proprietary brands
- Build Buzz - Category Media Relations
- Create and write press releases on new launches, buzz-worthy category news
- Create and write media alerts
- Reach out to list of bloggers – provide updates on new product, upcoming visits, product samples to generate coverage
- Creation and maintenance media and blogger contact lists
- Coordination of interviews and other media opportunities
- Track media/blogger hits
- Communication of Key Messaging and Support
- Key link to on-air and online teams – communicate merchandising initiatives and sales driving opportunities
- Create messaging for concepts/events/brands
- Review data and analysis for continued optimization and identification of sales driving opportunities
Travel:
No travel required
Qualifications:
Education:
Bachelor’s Degree (B.A.), or equivalent
Experience:
2-3 years Public Relations Experience with Marketing/Communications experience in Retail or BtoC environment
Excellent written & verbal communication skills
Excellent organization skills and ability to meet deadlines
Fluent in Windows applications (Excel, Word, PowerPoint)
Position Overview:
Act as the Brand manager and single point of contact between merchandising/planning and marketing, interactive, and on-air. Provide multi-channel strategic and tactical marketing support and coordination for major merchandising and corporate priorities across on-air, online, social and mobile. Develop communications that support key initiatives through media outreach and coordinated public relations efforts. Build annual sales & marketing plans that drive sales and support category GM$ plans, GM% plans, customer growth plans and key business driving metrics.
Success Attributes:
- Strong knowledge of branding, PR, and communications, with 2-3 years of public relations experience
- Strong writing skills
- Strong communication skills
- Strong project management skills
- Event planning experience
- Able to multi-task
- Detail oriented
- Team player
Essential Functions:
Principle Accountabilities & Authorities:
- Category Level Sales & Marketing Plans – create plans that drive sales
- Annual creation/quarterly/monthly updates and execution
- Identify key sales driving opportunities for on-air, online, social and mobile
- Launch Plans
- Event Plans
- Show Rotation Plans/key category volume driving brands
- Execute plans with on-air and online partners to ensure premium customer experience
- Review post mortems and analysis for maximization of future plans/identification of opportunities
- Branding – Create the brand
- Develop understanding and awareness of category competitive set
- Develop brand positioning for all category shows & brands that support business driving initiatives and connect with the customer
- Ownership of all brand/concept messaging across on-air, online, social and mobile to ensure premium customer experience
- Participation in development of new show names and proprietary brands
- Build Buzz - Category Media Relations
- Create and write press releases on new launches, buzz-worthy category news
- Create and write media alerts
- Reach out to list of bloggers – provide updates on new product, upcoming visits, product samples to generate coverage
- Creation and maintenance media and blogger contact lists
- Coordination of interviews and other media opportunities
- Track media/blogger hits
- Communication of Key Messaging and Support
- Key link to on-air and online teams – communicate merchandising initiatives and sales driving opportunities
- Create messaging for concepts/events/brands
- Review data and analysis for continued optimization and identification of sales driving opportunities
Travel:
No travel required
Qualifications:
Education:
Bachelor’s Degree (B.A.), or equivalent
Experience:
2-3 years Public Relations Experience with Marketing/Communications experience in Retail or BtoC environment
Excellent written & verbal communication skills
Excellent organization skills and ability to meet deadlines
Fluent in Windows applications (Excel, Word, PowerPoint)
To apply go to www.shopnbc.com or send resumes Jaime Seeley at jseeley@shopnbc.com
