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Tuesday, December 28, 2010

Popular Front - Engagement Analyst

The Engagement Analyst is an integral part of the planning team, responsible for digital media and marketing measurement. Key responsibilities include identifying metrics that support online business objectives, managing analytic package deployment, evaluating marketing and commerce performance, understanding how visitors interact with the online channel, and reviewing Web design through quantitative and qualitative analysis.

We are seeking a detail-oriented individual to deliver digital marketing analysis and reporting; including display media, web site activity, as well as email, mobile, and search engine marketing. The successful candidate will work closely with the agency’s media and search engine marketing partners, strategy group and client services team to deliver competitive analyses, client-friendly reports and analyses that clearly communicate campaign performance and result in optimization recommendations.

To apply, please send your cover letter and resume to: iwanttowork@popularfront.com
For more details, please see the full position description here.