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Thursday, January 06, 2011

Aging Services - Director of Public Relations

Aging Services of Minnesota is Minnesota’s largest association of aging services organizations. Today the Association’s membership encompasses over 1,000 member organizations including 700+ provider member sites. Together the Association works with over 50,000 caregivers throughout the state and serves more than 100,000 seniors each year in settings across the continuum from their homes to congregate housing to assisted living to care centers. Aging Services members are diverse but share a common focus on person-directed living, missions of service to their communities and choice in older adult services. Aging Services is the state affiliate of the American Association of Homes and Services for the Aging (AAHSA) and the Assisted Living Federation of America (ALFA).

The Director of Public Relations is responsible for the management and execution of the Association’s public relations/public information activities and for establishing the voice and brand of Aging Services in a clear, compelling and proactive manner to all of its stakeholders, including developing strategies aimed at improving the public perception of older adult services. The Director works hand-in-hand with the Vice President of Advocacy and the government affairs team to help advance the Association’s advocacy and to establish Aging Services and its members as vision and innovation leaders shaping the future of older adult services.. In collaboration with other senior leaders of the association, this director is responsible for the Association’s brand/reputation management, overall message development, media relations, paid and earned media coverage, and crisis communications. The Director will advise and direct the use of a variety of tools to keep members informed of key media developments, leveraging knowledge of traditional communications vehicles, social networking and emerging communications tools. The Director will assist the President in drafting member and external communications. This position reports directly to the President and CEO of the Association.

The ideal candidate will have a degree in Public Relations, Mass Communications, Journalism, or a related field, excellent written and verbal skills, at least five years of experience and demonstrated success in the field of public relations and public affairs. The ideal candidate should also have working knowledge of Minnesota’s legislative processes. Interested candidates should send a letter of introduction, a brief writing sample and a resume to Kent Eklund, Cincinnatus, Inc., Riverplace Suite 210, 43 Main Street S.E., Minneapolis, MN 55414 or to The application deadline is March 1, 2011