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Sunday, January 16, 2011

Benchmark Learning - Marketing Specialist

Position Overview: •Design, manage and report on integrated marketing campaigns, including search marketing, display advertising, partner programs, media planning, events and other marketing tactics •Drive pipeline growth for key accounts within your assigned territories by identifying key contacts, key data and acquiring lead criteria for each account •Partner with sales and marketing management to ensure the development of effective nurturing and demand generation campaigns •Accountable for reaching customer acquisition, revenue and budget targets for identified sales territories •Manage the acquisition budget to execute ROI efficient acquisition programs •Identify, evaluate and recommend new customer acquisition opportunities •Perform hands-on oversight of SEM program with Search Specialist •Assist Search Specialist with strategy development to provide optimization recommendations •Design marketing campaigns including: initiating marketing ideas, researching and developing content and information, analyzing and reporting on campaign results •Research, write, edit and proofread communications for both print and online media Salary Range: $30,000 - $42,000, flexible depending on qualifications and experience

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