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Wednesday, January 19, 2011

Brunswick Corporation - Marketing Coordinator

Basic Accountability Statement:
The Marketing Coordinator is responsible for coordinating and leading marketing related activities intended to maximize brand and product exposure, to stimulate customer interest in both new and existing products and to help build a public brand image that increases the brand’s value.

Duties and Responsibilities:
  • Assists with the coordination of creative development, printing and distribution of marketing collateral including but not limited to point of sale materials, magalogs, catalogs, product information guides, brochures, promotional items and displays
  • Drafts and distributes written communications for internal and external distribution to include dealer bulletin, press releases, employee communications, management presentations, etc.
  • Assists with the development of strategies intended to train Crestliner’s sales team and dealership personnel on products and marketing activities
  • Develops and manages strategies to utilize eZines (electronic magazines which repurpose content collected during the production of the Crestliner magalog)
  • Coordinates with the Lead Response Program Representative to implement and manage Crestliner’s CRM strategies including all lead generation and lead management activities and the development of training on these topics for Crestliner’s sales team and dealers
  • Manages and coordinates Crestliner’s market research strategies and resultant market research information
  • Coordinates with the Product Manager to conduct voice of the customer projects as needed to support portfolio planning and product development activities
  • Coordinates and implements Crestliner’s promotional strategies such as sales contests, and retail promotions, etc.
  • Assists with the coordination and production of product photo and video shoot.
  • Leads and manages all activities related to the coordination of boat shows
  • Coordinates the logistics for sales and marketing events such as the dealer forums, dealer councils, the annual dealer meeting, etc.
  • Coordinates relations with media to include the promotion of new products and programs, etc.
  • Collects and analyzes key sales data such as market share, retail sales, dealer inventories, etc.
  • Coordinates with the Customer Support Manager to develop and manage Crestliner’s Customer Satisfaction Index (CSI) efforts with the collection of consumer feedback through (CSI) surveys
  • Assists in the management of relationships with any external advertising entities to provide supplemental marketing support for Crestliner
  • Bachelor’s degree; marketing or business degree preferred
  • Strong verbal and written communication skills
  • Excellent interpersonal and customer relations skills
  • Strong leadership capabilities
Special Skills, Other Background Requirements:
  • 2 to 4 years experience in marketing role(s) preferred
  • Marine industry or boating knowledge preferred
  • Excellent time, organizational and workload/project management skills
  • Must be self-starter & self directed
  • Creative, high energy and multi-task oriented
  • Ability to work well independently or as part of a team
Apply online now.