Responsibilities:
- Responsible for the management of new business plans and activities, while upholding the mission and values of the agency
- Advocate knowledge of and support the agency’s mission, culture, confidentiality, standards, etc.
- Work in close partnership with executive management to identify potential new business opportunities; develop plans and action items
- Initiate and manage effective relationships with selected, developed leads and prospects on ongoing basis
- Manage multiple new business prospect engagements for themselves and key agency executives
- Manage and lead RFP responses, and writing and editing of other proposals, presentations, case studies, and related new business writing
- Manage and lead system and process for contact management, prospect and client database
- Partner well with other agency internal departments, including Finance and Operations, on oversight of letters of agreements, rate cards, scope of work, i.e. projects vs. retainer, etc.
- Evaluate market research and adjust new business strategies to meet changing market and competitive conditions
- Research, analyze, and monitor financial, technological, and demographic factors to capitalize on new business leads and opportunities
- Maintain expertise of industry and competitors, continually gather competitive intelligence
- Manage and create agency brand outreach strategy and tactics, including web, collateral, speaking engagements, venues, white papers, press releases, webinars, e-mails, etc.
- Maintain contact with key industry associations, organizations, and partners
Experience/Skills Required:
- 10 + years strategic marketing or communications experience; at least some in an agency setting
- Proven track record of establishing trust and confidence of clients, especially at senior-levels
- Ability to develop valued relationships with senior-level management, based upon broad knowledge of marketing and communications principles and insights
- Ability to carve out new territory in an entrepreneurial setting and manage and/or delegate multiple tasks simultaneously
- Aptitude for or proven track record in new business development, could include cold calling, networking, prospecting, direct selling, etc.
- Passion for agency’s new business growth and branding, become an expert and steward of the Haberman brand
- Persuasive, with highly effective formal presentation skills and proficiency in skillfully influencing key decision makers, internal and external
- Embodies and reflects agency culture; is authentically passionate and engaged in agency brand and mission
- Intellectual curiosity, up-to-date knowledge of current events and industry trends
- Healthy sense of humor and innate creativity
- Outstanding, persuasive writing and editing skills with ability to grasp and translate complex subject matter
- Ability to communicate clearly and succinctly in a variety of communication settings
- Tremendously organized with outstanding time management skills
