Responsibilities:
- Develop and implement strategic marketing campaigns for national and local clients – spanning brand and message development to creation and execution of integrated consumer engagement programs.
- Serve as lead on client accounts, including being clients’ primary contact and managing retainers or project budgets.
- Provide strategic and tactical direction on a wide range of accounts — with an emphasis on health and consumer brands.
- Partner with Haberman’s interactive team to develop and execute brand-driven web and social media campaigns/projects.
- Partner with Haberman’s design team to develop and execute brand-driven design strategies that support integrated and interactive campaigns/projects.
- Foster new business development opportunities within existing clients.
- Participate in business development meetings with prospective clients and assist in proposal writing as needed
- 5+ years of integrated marketing communications experience with documented success developing brand identities, creating strategic marketing plans and executing brand-driven marketing programs
- Agency and/or FORTUNE 500 experience preferred; cause-marketing and CSR background a plus
- Excellent rapport-building skills, including with C-level executives
- Intellectual curiosity; up-to-date knowledge of current events and industry trends
- Ability to communicate clearly and succinctly in a variety of communication settings
- Healthy sense of humor and innate creativity
- Insanely good writing and editing skills with ability to grasp and translate complex subject matter
- Ability to generate measurable results from marketing programs.
- Experience integrating marketing, PR, web, social media and design strategies into holistic campaigns
- Tremendously organized with outstanding time management skillsHighly effective in creating and giving formal presentations – ability to build a succinct and persuasive presentation to sell a brand idea and campaign important
- Ability to skillfully persuade in difficult situations
- Self-starter with commitment to take on new challenges and grow professionally