Assistant Publicist with a focus on Social Media
Entry Level, Full Time, Hourly
Eligible for benefits after six months, paid parking in downtown Minneapolis effective immediately.
REQUIREMENTS
Academic/Technical Qualifications | Bachelors Degree in Journalism or Public Relations. |
Knowledge and Skills | Knowledge of media issues, high energy, excellent organizational skills and creative thinking abilities |
Computer Skills | Strong Microsoft Office skills specifically Word and PowerPoint, Excel, Outlook |
Industry Experience | 1-2 years of experience in public relations or journalism fields. (this may be intern experience) |
Leadership/Management experience/capabilities | Ability to manage multiple tasks, lead projects and communicate well and often |
Communication Skills | Strong writing skills. Ability to build relationship with client. Receptive to direction. |
Attitudes and Behavior | Self starter, pleasant/helpful/optimistic, minimal supervision required. Ability to work on teams. |
Responsibilities:
New Business Development
- Build business contacts through networking, referrals, events and other sources
- Enhances Lola Red reputation by continuously promoting the firm through marketing efforts
- Support new business opportunities with research
Client Relationships:
- Execute publicity campaign tactics
- Prepare status documents for clients
- Ensure features are obtained, press releases are effective, clients are prepped and execution is flawless
- Monitor media for opportunities for additional exposure or possible problems or issues.
- Develop strong bond with client and provide long-term value that results in continuous revenue.
Media Relationships:
- Establish genuine and trustworthy relationships with journalists, reporters and editors
- Generate new media leads through research, networking and referrals
- Research and keep abreast of each media contact’s interests and story needs and provide value by presenting options and commentary
- Internal
- Keep management informed by collecting, analyzing and summarizing concerns, data and trends in PR industry
- Maintains professional and technical knowledge consisting of: attending professional workshops, reviewing professional publications, establishing personal networks, reviewing best practices and participating in professional societies
- Participate in intern interviews
Social Media:
- Stays abreast of social media advances and shares them with the team
- Creates promotions that fit within strategy and meet clients goals
- Leads social media reporting
- Develops and refines social media reporting
- Executes social media tactics for clients
To apply, please send a ONE page resume and cover letter to allison@lolaredpr.com.
