Advertise here!

Tuesday, January 25, 2011

Toro - Internship - Sports Fields & Ground Marketing Associate

MAJOR FUNCTION

• Gain an understanding of essential marketing research techniques that drive decisions in new product design and positioning
• Ability to enhance verbal and written communication skills via numerous contacts to multiple customer segments
• Experience marketing to an exciting and growing industry segment of Sports Fields and Grounds customers
• Experience in developing and documenting key marketing processes

DUTIES & RESPONSIBILITIES

• Assist with collection of market research and "voice of customer" data to determine feasibility of several new product concepts
• Become versed in a new Commercial mower platform and coordinate both the usage of and feedback from prototypes
• Develop the framework and content of a customer loyalty program to both generate awareness of Toro solutions and impact purchase behavior
• Analyze and prepare reports using data generated from a lead management tool
• Assist with the creation and distribution of press releases, testimonials, and other marketing communications to various trade journals and/or media sites
• Create direct marketing / e-marketing campaigns for select new products
• Assist in the development of content and metrics/analytics for select microsites, online and print advertising campaigns
• Assist with the development and execution of a social media strategy
• Research and analyze the market opportunity of various state and federal contracts
• Produce a comprehensive marketing reference guide/CD that captures key Sports Field and Grounds information for Toro Distribution

QUALIFICATIONS

• To be eligible for this program you must be a student currently enrolled in a degree program with a graduation date no earlier than 12/2011 and interested in a career in Marketing
• Proficient in spreadsheet and database/data mining
• Web development or HTML experience a plus
• Must be an excellent communicator. Requires strong ability to interpret and analyze various types of data, summarize and present in spreadsheet, graph, or table format

Apply online now.