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Thursday, February 03, 2011

Beehive PR - Group Director, Media Strategy

Professional Skills
Media Strategy Skills: Leads agency’s media strategy and serves as editorial/media relations subject matter expert for agency (B2B and B2C); stays on cutting edge of traditional and social media relations best practices; leads story mining sessions, key message development and media coaching for Beehive clients; mentors and inspires team on all things media relations related

Core PR Skills: Identifies client opportunities and needs; ensures quality writing across client portfolio; solid, confident presenter; digital/social media acumen; strong business and news acumen; master story seeker and editorial pitch machine

Research and Planning: Sets strategic vision and direction for client brands; provides fresh strategic and creative ideas/direction/inspiration to clients at business level; aligns research initiatives to business needs; establishes valuable metrics

Account Management: Accurately forecasts and manages client budgets; leads staffing allocation; leverages or mitigates future opportunities/challenges; sets example and models expectation for error-free work on time, on strategy, on budget

Client Consulting Skills
  • Relationships: Acts as a client business partner and sounding board; earns client’s confidence/trust through sound counsel, positive push, persuasion; leads senior client/agency relationships; flexes style to build client relationships
  • Measurement: Merchandises Beehive’s service offerings/successes to clients on an ongoing basis; leads development of clear measurements for client objectives
  • Agency Growth: Looks for incremental agency growth opportunities; proactively grows new client business; builds/expands client portfolio

Personal Skills
  • Leverages Strengths: Leverages strengths to deepen/expand service offerings and Beehive brand; uses strengths to reach full potential of individual leadership style; sets and achieves stretch goals; self-motivated and self-reliant; naturally curious, well informed and well read; leads with energy, encouragement and passion
  • Minimizes Weaknesses: Identifies and proactively works to mitigate weaknesses; builds complementary teams
  • Demonstrates Accountability: Creates an environment where honest feedback is welcomed and respected; accepts/provides constructive criticism; facilitates conflict solutions; meets agency responsibilities
  • Leadership: Guides goal setting, professional development and performance reviews for all direct reports; develops strong, trusted relationships with team members

Position Requirements
  • Undergraduate and/or graduate degree in PR, communications, journalism or related field
  • 12+ years of relevant experience in corporate, media and/or agency/professional services environments; proven record of success in agency/consulting setting is required
  • Proven ability to work successfully with C-level clients and at all levels in an organization
  • Demonstrated ability to bring an idea from creation through conclusion with measurable results
  • Passion for news and strategic media relations; proven national media relations expertise and results; portfolio will be requested
  • Solid national media relationships that can be leveraged for Beehive and its clients