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Thursday, February 10, 2011

Mall of America - Public Relations Coordinator

Working relationships:
Reports to: Director of Public Relations
Subordinate Staff: Works closely with Public Relations Intern(s)
Other Internal contacts: Mall Staff
External Contacts: Media, guests and outside partners


Purpose: To drive traffic and generate sales for MOA and its tenants. To assist in the dissemination of key messages of MOA and promote MOA as the premier retail and entertainment complex.

Duties and responsibilities:
  • Research, write and coordinate distribution of all MOA media materials including press releases and weekly calendar announcements. Oversee intern who assists in drafting media advisories
  • Effectively pitch events and new stories to the media and foster strong relationships with local media including reporters, producers and editors
  • Pitch and manage media segments featuring MOA Trend Specialist
  • Manage the clipping service; document, summarize and distribute circulation and ad value information on a monthly basis and generate media reports and recaps for MOA special events, holidays and year-end – oversee and train intern in compiling media coverage reports
  • Research big ideas and opportunities to bring more exposure to MOA
  • Assist in coordinating live media coverage in MOA
  • Assist in implementing day to day media requests specifically article fact checks, photo requests and coordinating live media coverage in MOA
  • Assist in planning, implementing and promoting all major media events
  • Act as spokesperson for Mall of America on events/smaller projects
  • Assist Digital PR specialist in project management/strategy/advising management relating to digital properties including social media, website content, mobile marketing 
PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:
  • BA degree in Journalism with 1-2 years experience in media relations or journalism
  • Strong verbal and written communication skills
  • Previous experience pitching stories to media
  • Previous experience producing press releases, letters and memos
  • High level of creativity, initiative and flexibility
  • Understanding of social media venue
  • Knowledge of computer and word processing applications
HOW TO APPLY: Please submit a resume to resumes@mallofamerica.com. Please put “Public Relations Coordinator” in the subject line.