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Thursday, February 10, 2011

Mall of America - Social Media Intern

Reports to: Digital PR Specialist and Public Relations Director
Subordinate staff: None
Other Internal Contacts: Mall team members
External Contacts: Media, guests and outside partners

PURPOSE: Responsible for assisting the Public Relations department in promoting Mall of America through digital channels. Candidates should have strong writing and communication skills as well as in-depth knowledge of social media channels including, but not limited to Facebook, Twitter, YouTube and WordPress, and location-based services. Some public relations experience is preferred.

  • Assist in monitoring and updating social media channels
  • Assist with compiling social monitoring reports
  • Assist with general PR needs including ordering necessary supplies, generating documents, record keeping, filing, etc.
  • Research creative and innovative ideas to promote MOA and MOA events through digital channels
  • Assist with community management activities; Answer guest’s questions and provide assistance when needed
  • Reflect MOA voice and tone in all communications
  • Work across departments to assist in implementation of social media strategy
  • Maintain the safety and cleanliness of the facility
  • Pursuing a degree in Public Relations, Journalism or Interactive Marketing
  • Strong knowledge of computer and word processing applications
  • Some knowledge of using social media tools for business
  • Some knowledge of emerging technology platforms
  • Some fluency with WordPress
  • Good verbal and written communication skills
  • Strong organizational skills and ability to manage multiple assignments simultaneously
  • Assertive with a “can do” attitude and able to work independently as well as be a team player
  • Flexibility in schedule
  • Sitting – frequently, 60% of time spent on computers, phones and filing systems
  • Walking – frequently, 40% of time
  • Perform repetitive motion (using keyboard) - frequently, 80% of time
  • Reach at or below shoulder level - frequently, 80% of time
  • Stand and move - frequently, 70% of time
  • Stoop and squat - frequently, 60%
  • Lifting/carry up to 20 pounds – occasionally, 30% of time
Kneel and bend - occasionally, 30% of time
  • Reach at or above shoulder level – occasionally, 30% of time

HOW TO APPLY: Please submit a resume to Please put “Social Media Intern” in the subject line.